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Without Operational Alpha, Bitcoin Treasury Company Premiums Will Collapse

Listed companies are rapidly transforming into bitcoin treasury vehicles, raising capital to buy BTC and hold it on their balance sheets. With bitcoin increasingly seen as a potential global reserve asset, gaining institutional traction and strong price expectations, this trend might seem sound. But there’s a problem: most of these companies have acquisition plans without a business plan.
Why buy at a premium when you can buy bitcoin directly?
Almost any investor can buy bitcoin directly, either spot or via ETFs. So why invest through a listed company trading at a significant premium to the net asset value (NAV) of its bitcoin?
The short answer is: you shouldn’t, unless the company has a clear strategy for putting its bBitcoin to work in a way investors can’t easily replicate. Holding BTC must serve an operational purpose. Otherwise, the company should return the capital and let shareholders buy bitcoin on their own terms.
Bitcoin Yield ≠ Business Model
To justify premiums, some analysts now use the concept of bitcoin yield, the percentage increase in BTC per share over time. While it’s an interesting KPI to track, it doesn’t justify a premium to NAV on its own.
Yes, if a company issues equity at a premium above NAV and buys more BTC, it can increase BTC per share. But if an investor’s goal is to gain the maximum bitcoin exposure per dollar invested, investors should just buy BTC directly.
Leveraged long with limited upside
To speed up their acquisitions, many treasury companies raise capital through various types of convertible debt. The result is a leveraged long position in bitcoin, with full downside exposure and limited upside. This structure is exactly why creditors have been eager to underwrite such instruments.
If bitcoin falls, creditors get repaid in USD, while the company may be forced to sell its BTC holdings to cover the debt. If bitcoin rises, creditors convert their debt into shares at a discount and sell them to capture the upside above the conversion price. That’s upside that would otherwise belong to shareholders.
As an investor choosing between buying into a leveraged bBitcoin equity company or simply taking on leverage against your own BTC, you have to ask: Is the reduced upside worth avoiding the work of doing it yourself?
If the company also trades at a substantial premium to its underlying bitcoin and lacks any operational plan beyond buying and holding BTC, the answer is likely no.
The same applies to other simple risk-taking strategies, such as lending out BTC in exchange for interest; they introduce risk, but do little to justify the premium.
A business plan, not just a BTC plan
This doesn’t mean all bitcoin treasury companies should trade at or below NAV. But a premium requires more than a funding and acquisition strategy, it requires a business strategy.
A strong bitcoin balance sheet can serve as a powerful foundation for an operational business. In finance, balance sheets are the basis for lending, trading, structuring and more, and some of the current nBitcoin treasury companies will likely emerge as financial giants of the future.
Brokerage, liquidity provision, collateralized lending and structured products are all examples of operational models that can scale, generate revenue, and justify premium valuations.
By contrast, simply raising funds to chase «bitcoin yield» is not a business plan. If a pure play treasury company doesn’t develop an operational plan, its premium will collapse, and it may eventually be acquired by a firm that does know how to put bitcoin to work.
Bitcoin is the new hurdle rate. To beat BTC, companies must do more than just buy and hold it. They must figure out how to build a Bitcoin-based business.
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NEAR Protocol Slides 5% as Altcoin Season Abruptly Ends

NEAR Protocol endured a turbulent 24-hour stretch between July 22 15:00 and July 23 14:00, declining from $2.97 to $2.81 in a 5.41% move that underscored broader weakness across the altcoin complex.
The token traded within a volatile $0.28 range, peaking at $3.04 before slumping to an intraday low of $2.76. The sharpest selloff emerged during the July 23 13:00 hour as NEAR tumbled from $2.84 to $2.76, with trading volumes spiking to 14.19 million tokens—nearly five times its 24-hour average.
This dynamic established significant resistance at $2.84, suggesting traders will be watching that level for signs of reversal.
During a critical hour from 13:10 to 14:09 UTC, NEAR briefly stabilized after plunging 2.46% from $2.84 to $2.77, before recovering to $2.80.
Trading intensity peaked between 13:41 and 13:51 when over 850,000 units changed hands per minute, highlighting the fragility of support near $2.76.
While the rebound hints at a potential short-term consolidation, the wider altcoin market’s softness raises questions about whether NEAR can sustain upward momentum.
Adding to the mix, NEAR Foundation’s partnership with Everclear to develop cross-chain settlement infrastructure could act as a catalyst for renewed interest. Meanwhile, traders continue to eye the rise of narrative-driven projects such as MAGACOIN FINANCE, which has diverted speculative capital as NEAR contends with development delays heading into Q4 2025.
Technical Analysis
- Price Action: NEAR fell 5.41% from $2.97 to $2.81 (July 22–23), with a trading range of $3.04 (high) to $2.76 (low).
- Volume Spike: 14.19M tokens exchanged during peak selloff, far above the 2.89M daily average.
- Resistance Level: $2.84 established as significant overhead resistance after multiple failed retests.
- Support Level: $2.76 held as a key floor during high-volume volatility.
- Altcoin Context: Broader market weakness weighs on NEAR’s recovery prospects.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
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ICP Drops 5% as Crypto Market Rotates, Resistance Holds

Internet Computer (ICP) recorded a 5.35% pullback over the last 24 hours, dropping from $6.01 to $5.69 as weakness set in among the broader altcoin market. ICP struggled to maintain bullish momentum, encountering firm resistance in the $6.00–$6.10 zone that had capped multiple breakout attempts.
The sharpest decline came during the 13:00 UTC hour on Thursday, when ICP slid to $5.62 from $5.97 in just a few minutes, driven by an outsized surge in trading volume. Total daily turnover reached 2.58 million tokens — nearly four times the 24-hour average — underscoring institutional-scale distribution pressure, according to CoinDesk Research’s technical analysis data model.
The broader market showed similar dynamics, with altcoins such as SOL, AVAX and ADA pulling back amid profit-taking and regulatory developments. Analysts characterized the retracement as a healthy rotation following President Donald Trump-related rallies and renewed attention to stablecoin legislation. Despite individual bullish catalysts, many tokens failed to sustain upside traction, with traders reallocating capital and defending key support zones.
Technical Analysis
- ICP dropped 5.35% from $6.01 to $5.69 between July 22 and July 23.
- Intraday high of $6.14 and low of $5.62 established a volatile $0.52 range (8.4% spread).
- Price fell to $5.62 from $5.97 at 13:00 UTC on July 23 amid 2.58 million token volume.
- Volume during capitulation exceeded 100K per minute, nearly 4× daily average of 650K.
- Resistance confirmed at $6.00–$6.10 with multiple failed breakout attempts.
- Critical support formed at $5.62 after heavy selloff during 13:40–13:51 UTC window.
- Market struggled to reclaim $5.83, with persistent selling on minor rebounds.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
Uncategorized
ATOM Sinks 5% Amid Altcoin Weakness, Faces Key Support Test

Cosmos Hub’s ATOM token suffered a steep decline over the past 24 hours, falling from $5.08 to $4.82 as institutional participants intensified liquidation activity. The 5.1% drop was accompanied by a surge in trading volume, with a peak of 7.73 million tokens changing hands during a particularly heavy sell-off between 09:00 and 14:00 UTC on July 23.
The sharp move reinforced resistance around the $5.07-$5.13 range, while accumulation interest surfaced in the $4.78-$4.88 zone, offering tentative support. However, persistent breakdowns below the $5.00 threshold highlighted ongoing distribution pressure that could challenge recovery attempts without sustained buying momentum.
During the final hour of trading on July 23, ATOM experienced pronounced volatility. The price tumbled from $4.90 to a session low of $4.78 before rebounding to $4.81. This recovery, while notable, came on declining volume—potentially signaling exhaustion among short-term buyers.
Akash Network (AKT), another Cosmos-based project, continues to show strength in long-term forecasts, with a potential target of $6.19 in 2025, contrasting ATOM’s current technical fragility.
Technical Analysis Highlights
- 24-Hour Movement: ATOM fell 5.1% from $5.08 to $4.82 with a total range of $0.35 (6.8%).
- Peak Liquidation: July 23, 09:00-14:00 UTC saw volumes surge to 7.73M, well above the 1.11M average.
- Critical Support: $4.78-$4.88 zone showing accumulation on elevated volume.
- Intermediate Resistance: $4.98-$5.00 level faced multiple rejections.
- Institutional Pressure: Sustained breakdown below $5.00 signals distribution activity.
- Intraday Volatility: July 23, 13:10-14:09 UTC saw a sharp dip from $4.90 to $4.78, followed by a rebound to $4.81.
- Rebound Weakness: Recovery to $4.81 occurred on declining volume, suggesting possible exhaustion.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
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