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The Sandbox’s Sébastien Borget on the Future of Web3 Gaming

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For Sébastien Borget, what started as a passion for gaming has flourished into co-founding The Sandbox, now one of the most recognized metaverse platforms in the world with more than 6.3 million user accounts with connected crypto wallets.

Its recent Alpha Season 4 curated event attracted more than 580,000 unique players in just six weeks, generating 1.1 million blockchain transactions and 350,000 NFT sales, while its creator economy continues to thrive, with over 1,500 user-generated games published on the platform.

As a serial entrepreneur with a background in telecommunications, Borget has helped The Sandbox secure over 400 major brand partnerships and establish its native token, SAND, as the second-largest gaming token by market cap, according to CoinMarketCap.

This series is brought to you by Consensus Hong Kong. Come and experience the most influential event in Web3 and Digital Assets, Feb.18-20. Register today and save 15% with the code CoinDesk15.

Here, Borget, who will be a speaker at Consensus Hong Kong, discusses Asia’s dominance in blockchain gaming, The Sandbox’s approach to cultural localization and AI’s potential impact on the gaming industry.

This interview has been condensed and lightly edited for clarity.

What led you to start The Sandbox?

I’ve always been a tech geek and an early adopter of gaming hardware. My journey started with a Super Nintendo, and since then, I’ve owned nearly every console on launch day. That childhood passion fueled my dream of one day creating my own video games.

My co-founder, Arthur Madrid, and I started working together in 2007, founding three companies — two of which we successfully exited. In 2011, we shifted to mobile gaming, launching The Sandbox as a 2D world-building game. It gained 40 million downloads and 70 million player creations, but we faced challenges in retaining game creators. App Store and Google Play limitations prevented us from sharing revenue, leading creators to leave over time.

By 2017-2018, I was experimenting with Bitcoin mining and blockchain technology. When CryptoKitties emerged, I saw NFTs as a game-changing solution — allowing players to truly own and monetize their creations. That’s when we decided to rebuild The Sandbox on the blockchain, making avatars, virtual land and assets into NFTs and launching our own token-driven economy.

How have you handled challenges like bear markets and shifting user expectations?

We’ve built through every market cycle. When we started in 2018, it was a bear market — fundraising was incredibly tough. We pitched over 100 investors before securing seed funding from Animoca Brands, True Global Ventures, Square Enix and HashKey — all based in Asia. That was our first indicator that Asia had a stronger appetite for blockchain gaming than the West.

Our Series B round in 2021 was led by SoftBank from Japan, reinforcing that trend. While 2022-24 were bearish years, we focused on expanding in Asia, where we saw continued interest. Over the past two years, we’ve grown small, agile teams in India, Singapore, Vietnam, Thailand, Korea, Japan, Hong Kong, Turkey and even Saudi Arabia. Today, Asia accounts for 40% of our audience, partnerships and revenue, making it a key pillar of our growth strategy.

How is The Sandbox adapting to markets like Japan, Korea and Southeast Asia, which each have their own unique user base?

Unlike some Western companies that prioritize the U.S. first, we built The Sandbox as a “metaverse of culture,” focusing on localization from the start. Instead of launching with a large centralized team, we embed small, regionally-focused teams in each country. This approach helped us to form strategic partnerships across key Asian markets, collaborating with Bollywood studios and music labels in India, securing high-profile projects in Korea such as Solo Leveling — one of the top webtoons — and even partnering with South Korea’s Incheon City. In Japan, a major milestone was our collaboration with Attack on Titan, a globally recognized franchise.

Localization, for us, extends far beyond translation — it’s about integrating culturally significant brands that truly resonate with local audiences. This strategy has been instrumental in driving strong engagement across Asia.

How is The Sandbox using AI to engage creators and gamers?

AI is still in its early adoption phase in gaming, but we’re already exploring its potential in several key areas. For chat moderation, we’re leveraging GGWP AI to ensure a safe and well-moderated player experience. In motion capture, our partnership with Kinetix AI allows us to create realistic avatar animations directly from video captures. We’re also experimenting with generative AI for game creation, particularly in AI-powered level design based on text prompts, though full integration is still in progress.

Additionally, we’re considering AI-driven non-player characters (NPCs) and virtual agents capable of engaging in intelligent conversations and strategizing in PvP battles. Other platforms like Minecraft and Roblox have already begun experimenting with AI-driven virtual agents, and we’re closely monitoring their progress to determine if similar innovations would be a good fit for The Sandbox.

How do you see monetary incentives and monetization models changing within The Sandbox?

Web3 monetization is still evolving, but our LiveOps game management system has emerged as a proven model, with regular in-game events, quests and mission-based rewards driving engagement. In Q4 2024, we launched Season 4, which became our strongest season yet despite the bear market. Building on this momentum, we plan to scale up in 2025 by expanding from one major season per year to four seasonal events.

However, the broader Web3 gaming landscape remains uncertain. Telegram-based games are gaining traction, though their monetization models are still untested. Meanwhile, high-quality Web3 titles like Shardbound, Shrapnel and MetalCore are working to replicate traditional AAA gaming revenue models, signaling a shift toward more sustainable economic frameworks in the space.

With Asia driving stablecoin adoption, do you see The Sandbox integrating stablecoins into its ecosystem?

Stablecoins are key for business and enterprise adoption, but they’re still highly centralized. We’re seeing emerging regional stablecoins, such as the Hong Kong dollar-pegged stablecoin, alongside USDC and USDT. The broader question is whether the U.S. dollar will remain the dominant reserve currency in Web3, or if Asian alternatives like the Chinese yuan or HKD will rise. This could impact international trade and crypto settlements.

What’s the most underappreciated aspect about the gaming ecosystem in Asian markets?

I think what is very undervalued and underappreciated is how much technology is ingrained into the culture and the daily habits of people in Korea, Japan, China and other Asian markets. For example, you look at those countries and you see older generations already invested in stocks, real estate, digital payments and transportation systems. There’s no resistance to adopting new technology, unlike in Western countries..

Another thing that’s really underappreciated is how storytelling, characterization and branding matter in gaming and Web3. Look at memecoins like Shiba Inu or Dogecoin — they resonate because they align with Asian branding strategies where mascots and storytelling are a big deal. That’s why gamification works so well here.

And even though Web3 gaming levels the playing field — removing traditional regional spending disparities in gaming — adoption still requires local teams, local manpower and cultural adaptation. You need people on the ground because local content and engagement still drive growth in these markets.

What are you most excited to talk about on-stage in Hong Kong?

I’m interested in the evolution of AI-powered virtual agents, moving beyond static NPCs to fully interactive, AI-driven characters that enhance immersion in gaming. Another key development is the rise of app chains, with projects like Abstrakt and Pudgy Penguins pioneering new models that are reshaping Web3 gaming infrastructure.

At the same time, the global crypto landscape is undergoing a major shift, especially with Hong Kong positioning itself as a leading crypto hub. With a new U.S. presidential administration, the question remains: how will shifting policies impact the broader Web3 ecosystem? As Hong Kong, Dubai, Singapore and even France compete to become the world’s top crypto hub, it’ll be fascinating to see which jurisdiction takes the lead in shaping the future of digital assets.

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BitMEX Co-Founder Arthur Hayes Sees Money Printing Extending Crypto Cycle Well Into 2026

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Arthur Hayes believes the current crypto bull market has further to run, supported by global monetary trends he sees as only in their early stages.

Speaking in a recent interview with Kyle Chassé, a longtime bitcoin and Web3 entrepreneur, the BitMEX co-founder and current Maelstrom CIO argued that governments around the world are far from finished with aggressive monetary expansion.

He pointed to U.S. politics in particular, saying that President Donald Trump’s second term has not yet fully unleashed the spending programs that could arrive from mid-2026 onward. Hayes suggested that if expectations for money printing become extreme, he may consider taking partial profits, but for now he sees investors underestimating the scale of liquidity that could flow into equities and crypto.

Hayes tied his outlook to broader geopolitical shifts, including what he described as the erosion of a unipolar world order. In his view, such periods of instability tend to push policymakers toward fiscal stimulus and central bank easing as tools to keep citizens and markets calm.

He also raised the possibility of strains within Europe — even hinting that a French default could destabilize the euro — as another factor likely to accelerate global printing presses. While he acknowledged these policies eventually risk ending badly, he argued that the blow-off top of the cycle is still ahead.

Turning to bitcoin, Hayes pushed back on concerns that the asset has stalled after reaching a record $124,000 in mid-August.

He contrasted its performance with other asset classes, noting that while U.S. stocks are higher in dollar terms, they have not fully recovered relative to gold since the 2008 financial crisis. Hayes pointed out that real estate also lags when measured against gold, and only a handful of U.S. technology giants have consistently outperformed.

When measured against bitcoin, however, he believes all traditional benchmarks appear weak.

Hayes’ message was that bitcoin’s dominance becomes even clearer once assets are viewed through the lens of currency debasement.

For those frustrated that bitcoin is not posting fresh highs every week, Hayes suggested that expectations are misplaced.

In his telling, investors from the traditional world and those in crypto actually share the same premise: governments and central banks will print money whenever growth falters. Hayes says traditional finance tends to express this view by buying bonds on leverage, while crypto investors hold bitcoin as the “faster horse.”

His conclusion is that patience is essential. Hayes argued that the real edge of holding bitcoin comes from years of compounding outperformance rather than short-term speculation.

Coupled with what he sees as an inevitable wave of money creation through the rest of the decade, he believes the present crypto cycle could stretch well into 2026, far from exhausted.

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Bitcoin Bulls Bet on Fed Rate Cuts To Drive Bond Yields Lower, But There’s a Catch

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On Sept. 17, the U.S. Federal Reserve (Fed) is widely expected to cut interest rates by 25 basis points, lowering the benchmark range to 4.00%-4.25%. This move will likely be followed by more easing in the coming months, taking the rates down to around 3% within the next 12 months. The fed funds futures market is discounting a drop in the fed funds rate to less than 3% by the end of 2026.

Bitcoin (BTC) bulls are optimistic that the anticipated easing will push Treasury yields sharply lower, thereby encouraging increased risk-taking across both the economy and financial markets. However, the dynamics are more complex and could lead to outcomes that differ significantly from what is anticipated.

While the expected Fed rate cuts could weigh on the two-year Treasury yield, those at the long end of the curve may remain elevated due to fiscal concerns and sticky inflation.

Debt supply

The U.S. government is expected to increase the issuance of Treasury bills (short-term instruments) and eventually longer-duration Treasury notes to finance the Trump administration’s recently approved package of extended tax cuts and increased defense spending. According to the Congressional Budget Office, these policies are likely to add over $2.4 trillion to primary deficits over ten years, while Increasing debt by nearly $3 trillion, or roughly $5 trillion if made permanent.

The increased supply of debt will likely weigh on bond prices and lift yields. (bond prices and yields move in the opposite direction).

«The U.S. Treasury’s eventual move to issue more notes and bonds will pressure longer-term yields higher,» analysts at T. Rowe Price, a global investment management firm, said in a recent report.

Fiscal concerns have already permeated the longer-duration Treasury notes, where investors are demanding higher yields to lend money to the government for 10 years or more, known as the term premium.

The ongoing steepening of the yield curve – which is reflected in the widening spread between 10- and 2-year yields, as well as 30- and 5-year yields and driven primarily by the relative resilience of long-term rates – also signals increasing concerns about fiscal policy.

Kathy Jones, managing director and chief income strategist at the Schwab Center for Financial Research, voiced a similar opinion this month, noting that «investors are demanding a higher yield for long-term Treasuries to compensate for the risk of inflation and/or depreciation of the dollar as a consequence of high debt levels.»

These concerns could keep long-term bond yields from falling much, Jones added.

Stubborn inflation

Since the Fed began cutting rates last September, the U.S. labor market has shown signs of significant weakening, bolstering expectations for a quicker pace of Fed rate cuts and a decline in Treasury yields. However, inflation has recently edged higher, complicating that outlook.

When the Fed cut rates in September last year, the year-on-year inflation rate was 2.4%. Last month, it stood at 2.9%, the highest since January’s 3% reading. In other words, inflation has regained momentum, weakening the case for faster Fed rate cuts and a drop in Treasury yields.

Easing priced in?

Yields have already come under pressure, likely reflecting the market’s anticipation of Federal Reserve rate cuts.

The 10-year yield slipped to 4% last week, hitting the lowest since April 8, according to data source TradingView. The benchmark yield has dropped over 60 basis points from its May high of 4.62%.

According to Padhraic Garvey, CFA, regional head of research, Americas at ING, the drop to 4% is likely an overshoot to the downside.

«We can see the 10yr Treasury yield targeting still lower as an attack on 4% is successful. But that’s likely an overshoot to the downside. Higher inflation prints in the coming months will likely cause long-end yields some issues, requiring a significant adjustment,» Garvey said in a note to clients last week.

Perhaps rate cuts have been priced in, and yields could bounce back hard following the Sept. 17 move, in a repeat of the 2024 pattern. The dollar index suggests the same, as noted early this week.

Lesson from 2024

The 10-year yield fell by over 100 basis points to 3.60% in roughly five months leading up to the September 2024 rate cut.

The central bank delivered additional rate cuts in November and December. Yet, the 10-year yield bottomed out with the September move and rose to 4.57% by year-end, eventually reaching a high of 4.80% in January of this year.

According to ING, the upswing in yields following the easing was driven by economic resilience, sticky inflation, and fiscal concerns.

As of today, while the economy has weakened, inflation and fiscal concerns have worsened as discussed earlier, which means the 2024 pattern could repeat itself.

What it means for BTC?

While BTC rallied from $70,000 to over $100,000 between October and December 2024 despite rising long-term yields, this surge was primarily fueled by optimism around pro-crypto regulatory policies under President Trump and growing corporate adoption of BTC and other tokens.

However, these supporting narratives have significantly weakened looking back a year later. Consequently, the possibility of a potential hardening of yields in the coming months weighing over bitcoin cannot be dismissed.

Read: Here Are the 3 Things That Could Spoil Bitcoin’s Rally Towards $120K

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Are the Record Flows for Traditional and Crypto ETFs Reducing the Power of the Fed?

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Record-breaking flows into exchange-traded funds may be reshaping markets in ways that even the Federal Reserve can’t control.

New data show U.S.-listed ETFs have become a dominant force in capital markets. According to a Friday press release by ETFGI, an independent consultancy, assets invested in U.S. ETFs hit a record $12.19 trillion at the end of August, up from $10.35 trillion at the close of 2024. Bloomberg, which highlighted the surge on Friday, noted the flows are challenging the traditional influence of the Federal Reserve.

Investors poured $120.65 billion into ETFs during August alone, lifting year-to-date inflows to $799 billion — the highest on record. By comparison, the prior full-year record was $643 billion in 2024.

The growth is concentrated among the biggest providers. iShares leads with $3.64 trillion in assets, followed closely by Vanguard with $3.52 trillion and State Street’s SPDR family at $1.68 trillion.

Together, those three firms control nearly three-quarters of the U.S. ETF market. Equity ETFs drew the largest share of August inflows at $42 billion, while fixed-income funds added $32 billion and commodity ETFs nearly $5 billion.

Crypto-linked ETFs are now a meaningful piece of the picture.

Data from SoSoValue show U.S.-listed spot bitcoin and ether ETFs manage more than $120 billion combined, led by BlackRock’s iShares Bitcoin Trust (IBIT) and Fidelity’s Wise Origin Bitcoin Trust (FBTC). Bitcoin ETFs alone account for more than $100 billion, equal to about 4% of bitcoin’s $2.1 trillion market cap. Ether ETFs add another $20 billion, despite launching only earlier this year.

The surge underscores how ETFs — traditional and crypto alike — have become the vehicle of choice for investors of all sizes. For many, the flows are automatic.

In the U.S., much of the cash comes from retirement accounts known as 401(k)s, where workers put aside part of every paycheck.

A growing share of that money goes into “target-date funds.” These funds automatically shift investments — moving gradually from stocks into bonds — as savers approach retirement age. Model portfolios and robo-advisers follow similar rules, automatically directing flows into ETFs without investors making day-to-day choices.

Bloomberg described this as an “autopilot” effect: every two weeks, millions of workers’ contributions are funneled into index funds that buy the same baskets of stocks, regardless of valuations, headlines or Fed policy. Analysts cited by Bloomberg say this steady demand helps explain why U.S. equity indexes keep climbing even as data on jobs and inflation show signs of strain.

The trend raises questions about the Fed’s influence.

Traditionally, interest rate cuts or hikes sent strong signals that rippled through stocks, bonds, and commodities. Lower rates typically encouraged risk-taking, while higher rates reined it in. But with ETFs absorbing hundreds of billions of dollars on a set schedule, markets may be less sensitive to central bank cues.

That tension is especially clear this month. With the Fed expected to cut rates by a quarter point on Sept. 17, stocks sit near record highs and gold trades above $3,600 an ounce.

Bitcoin, meanwhile, is trading at around $116,000, not far from its all-time high of $124,000 set in mid August.

Stock, bond and crypto ETFs have seen strong inflows, suggesting investors are positioning for easier money — but also reflecting a structural tide of passive allocations.

Supporters told Bloomberg the rise of ETFs has lowered costs and broadened access to markets. But critics quoted in the same report warn that the sheer scale of inflows could amplify volatility if redemptions cluster in a downturn, since ETFs move whole baskets of securities at once.

As Bloomberg put it, this “perpetual machine” of passive investing may be reshaping markets in ways that even the central bank struggles to counter.

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