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Next Stop for DePIN: Taco Bell

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The DePIN revolution is coming to a fast food franchise near you. The movement that started with Helium and has spread to numerous categories, including mapping and car data, this year is now spreading to hospitality. The initiative shows how quickly DePINs — or decentralized networks of physical infrastructure — are becoming mainstream.

The fast food and hospitality industry, often associated with consistency and efficiency, is quietly upgrading as decentralized technologies make their way into the mainstream. The adoption of DePIN by major franchises like Taco Bell and KFC signals a shift in how these businesses operate and engage with technology.

At the core of this transformation is the integration of DePIN devices — sensors, routers, and other physical infrastructure — powered by blockchain and token-based incentives. These networks enable businesses to contribute to shared ecosystems while gaining real-time operational insights and being rewarded for their participation. It’s a forward-thinking approach that combines cutting-edge technology with the practical needs of fast-food and hospitality businesses, paving the way for greater efficiency, sustainability and customer satisfaction.

With DePIN, the industry is embracing a strategic evolution — one that reflects the growing potential of decentralized technologies to enhance traditional models while creating new opportunities for growth.

For franchisees, the potential benefits of DePIN are significant. By integrating DePIN devices into their operations, they can unlock a wealth of opportunities:

Enhanced operational efficiency: DePIN devices, such as air quality sensors from Ambient Network, can provide real-time data on environmental conditions. This information can be used to optimize HVAC systems, improve indoor air quality, and reduce energy consumption.

Increased customer satisfaction: By leveraging DePIN-powered solutions, franchises can offer a more personalized and convenient customer experience. For instance, indoor cell site deployments from Helium Mobile or XNET can provide reliable connectivity, while blockchain-based supply chain management can ensure product quality and freshness.

A case study: the power of collaboration

A prime example of DePIN’s impact on the franchise industry is the partnership between major fast-food chains and Ambient Network, the largest decentralized air quality network on Solana. By deploying air quality sensors across hundreds of stores, from coast to coast, these franchises are not only improving air quality for their customers but also contributing to a cleaner environment. Moreover, they are generating valuable data insights that can be used to optimize operations and reduce costs.

“With the growing maturity of tokens and decentralized technologies, we’re seeing a shift in how we can use these assets within our stores and properties,” explains Pushpak Patel, Founding Principal at CMG Companies, one of the largest operators of KFC, Taco Bell, Sonic, Little Caesars, Rent-A-Center, and Ace Hardware franchises in the US.

“By installing 1,000 DePIN devices from Ambient Network, we’re enhancing our ability to gather operational insights across our locations. Having air quality sensors installed doesn’t just provide real-time conditions, both outdoor and indoor — it also enables us to participate in demand-response programs. And with the strategic density of our locations, we can help unlock greater coverage for the network, which in turn generates additional data insights. This is a game-changer.”

Franchisees may partner with third parties to deploy and manage the infrastructure, or they can manage the devices in-house to improve operational efficiency with the devices and potentially generate an excellent return on investment. With Helium, these deployer participants are seeing ROI from a few dollars to tens of dollars per day based on factors like location, miner density and network demand.

Parami Investors, one of the largest deployers of Helium and Ambient devices in North America, has also been bullish on DePIN opportunities for franchise locations. We are clearly seeing greater adoption by retailers and hospitality providers to adopt and deploy decentralized solutions such as Helium and Ambient. Ambient is now deployed across highly dense commercial shopping and dining centers like the Japanese Village Plaza in Los Angeles’ Little Tokyo district, hotels like the Best Western in Las Vegas and fast food chains like Taco Bell, KFC and Five Guys. Revolutions start on the street with franchisees pushing the envelope for wider corporate adoption.

The road ahead

As DePIN technology continues to mature, we can expect to see even more innovative applications in the franchise industry. From decentralized energy grids like Powerledger and community-powered solar from Glow, to blockchain-based loyalty programs from Hang, the possibilities are endless.

For fast food retailers and franchisees, deploying DePIN devices is not just a technological trend — it’s an investment in a more efficient, profitable, and sustainable future. From generating passive income to collecting valuable data and optimizing operations, the benefits are clear. As the technology continues to evolve, franchisees and other small businesses will find even more ways to leverage DePIN devices to improve both the customer experience and their bottom line.

Decentralized solutions are building an ecosystem that benefits everyone, driving participation through incentives. And DePIN devices are a key part of that vision. By embracing these new technologies, franchisees are setting themselves up for long-term success, ensuring that they remain competitive in an ever-changing market.

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BitMEX Co-Founder Arthur Hayes Sees Money Printing Extending Crypto Cycle Well Into 2026

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Arthur Hayes believes the current crypto bull market has further to run, supported by global monetary trends he sees as only in their early stages.

Speaking in a recent interview with Kyle Chassé, a longtime bitcoin and Web3 entrepreneur, the BitMEX co-founder and current Maelstrom CIO argued that governments around the world are far from finished with aggressive monetary expansion.

He pointed to U.S. politics in particular, saying that President Donald Trump’s second term has not yet fully unleashed the spending programs that could arrive from mid-2026 onward. Hayes suggested that if expectations for money printing become extreme, he may consider taking partial profits, but for now he sees investors underestimating the scale of liquidity that could flow into equities and crypto.

Hayes tied his outlook to broader geopolitical shifts, including what he described as the erosion of a unipolar world order. In his view, such periods of instability tend to push policymakers toward fiscal stimulus and central bank easing as tools to keep citizens and markets calm.

He also raised the possibility of strains within Europe — even hinting that a French default could destabilize the euro — as another factor likely to accelerate global printing presses. While he acknowledged these policies eventually risk ending badly, he argued that the blow-off top of the cycle is still ahead.

Turning to bitcoin, Hayes pushed back on concerns that the asset has stalled after reaching a record $124,000 in mid-August.

He contrasted its performance with other asset classes, noting that while U.S. stocks are higher in dollar terms, they have not fully recovered relative to gold since the 2008 financial crisis. Hayes pointed out that real estate also lags when measured against gold, and only a handful of U.S. technology giants have consistently outperformed.

When measured against bitcoin, however, he believes all traditional benchmarks appear weak.

Hayes’ message was that bitcoin’s dominance becomes even clearer once assets are viewed through the lens of currency debasement.

For those frustrated that bitcoin is not posting fresh highs every week, Hayes suggested that expectations are misplaced.

In his telling, investors from the traditional world and those in crypto actually share the same premise: governments and central banks will print money whenever growth falters. Hayes says traditional finance tends to express this view by buying bonds on leverage, while crypto investors hold bitcoin as the “faster horse.”

His conclusion is that patience is essential. Hayes argued that the real edge of holding bitcoin comes from years of compounding outperformance rather than short-term speculation.

Coupled with what he sees as an inevitable wave of money creation through the rest of the decade, he believes the present crypto cycle could stretch well into 2026, far from exhausted.

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Bitcoin Bulls Bet on Fed Rate Cuts To Drive Bond Yields Lower, But There’s a Catch

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On Sept. 17, the U.S. Federal Reserve (Fed) is widely expected to cut interest rates by 25 basis points, lowering the benchmark range to 4.00%-4.25%. This move will likely be followed by more easing in the coming months, taking the rates down to around 3% within the next 12 months. The fed funds futures market is discounting a drop in the fed funds rate to less than 3% by the end of 2026.

Bitcoin (BTC) bulls are optimistic that the anticipated easing will push Treasury yields sharply lower, thereby encouraging increased risk-taking across both the economy and financial markets. However, the dynamics are more complex and could lead to outcomes that differ significantly from what is anticipated.

While the expected Fed rate cuts could weigh on the two-year Treasury yield, those at the long end of the curve may remain elevated due to fiscal concerns and sticky inflation.

Debt supply

The U.S. government is expected to increase the issuance of Treasury bills (short-term instruments) and eventually longer-duration Treasury notes to finance the Trump administration’s recently approved package of extended tax cuts and increased defense spending. According to the Congressional Budget Office, these policies are likely to add over $2.4 trillion to primary deficits over ten years, while Increasing debt by nearly $3 trillion, or roughly $5 trillion if made permanent.

The increased supply of debt will likely weigh on bond prices and lift yields. (bond prices and yields move in the opposite direction).

«The U.S. Treasury’s eventual move to issue more notes and bonds will pressure longer-term yields higher,» analysts at T. Rowe Price, a global investment management firm, said in a recent report.

Fiscal concerns have already permeated the longer-duration Treasury notes, where investors are demanding higher yields to lend money to the government for 10 years or more, known as the term premium.

The ongoing steepening of the yield curve – which is reflected in the widening spread between 10- and 2-year yields, as well as 30- and 5-year yields and driven primarily by the relative resilience of long-term rates – also signals increasing concerns about fiscal policy.

Kathy Jones, managing director and chief income strategist at the Schwab Center for Financial Research, voiced a similar opinion this month, noting that «investors are demanding a higher yield for long-term Treasuries to compensate for the risk of inflation and/or depreciation of the dollar as a consequence of high debt levels.»

These concerns could keep long-term bond yields from falling much, Jones added.

Stubborn inflation

Since the Fed began cutting rates last September, the U.S. labor market has shown signs of significant weakening, bolstering expectations for a quicker pace of Fed rate cuts and a decline in Treasury yields. However, inflation has recently edged higher, complicating that outlook.

When the Fed cut rates in September last year, the year-on-year inflation rate was 2.4%. Last month, it stood at 2.9%, the highest since January’s 3% reading. In other words, inflation has regained momentum, weakening the case for faster Fed rate cuts and a drop in Treasury yields.

Easing priced in?

Yields have already come under pressure, likely reflecting the market’s anticipation of Federal Reserve rate cuts.

The 10-year yield slipped to 4% last week, hitting the lowest since April 8, according to data source TradingView. The benchmark yield has dropped over 60 basis points from its May high of 4.62%.

According to Padhraic Garvey, CFA, regional head of research, Americas at ING, the drop to 4% is likely an overshoot to the downside.

«We can see the 10yr Treasury yield targeting still lower as an attack on 4% is successful. But that’s likely an overshoot to the downside. Higher inflation prints in the coming months will likely cause long-end yields some issues, requiring a significant adjustment,» Garvey said in a note to clients last week.

Perhaps rate cuts have been priced in, and yields could bounce back hard following the Sept. 17 move, in a repeat of the 2024 pattern. The dollar index suggests the same, as noted early this week.

Lesson from 2024

The 10-year yield fell by over 100 basis points to 3.60% in roughly five months leading up to the September 2024 rate cut.

The central bank delivered additional rate cuts in November and December. Yet, the 10-year yield bottomed out with the September move and rose to 4.57% by year-end, eventually reaching a high of 4.80% in January of this year.

According to ING, the upswing in yields following the easing was driven by economic resilience, sticky inflation, and fiscal concerns.

As of today, while the economy has weakened, inflation and fiscal concerns have worsened as discussed earlier, which means the 2024 pattern could repeat itself.

What it means for BTC?

While BTC rallied from $70,000 to over $100,000 between October and December 2024 despite rising long-term yields, this surge was primarily fueled by optimism around pro-crypto regulatory policies under President Trump and growing corporate adoption of BTC and other tokens.

However, these supporting narratives have significantly weakened looking back a year later. Consequently, the possibility of a potential hardening of yields in the coming months weighing over bitcoin cannot be dismissed.

Read: Here Are the 3 Things That Could Spoil Bitcoin’s Rally Towards $120K

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Are the Record Flows for Traditional and Crypto ETFs Reducing the Power of the Fed?

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Record-breaking flows into exchange-traded funds may be reshaping markets in ways that even the Federal Reserve can’t control.

New data show U.S.-listed ETFs have become a dominant force in capital markets. According to a Friday press release by ETFGI, an independent consultancy, assets invested in U.S. ETFs hit a record $12.19 trillion at the end of August, up from $10.35 trillion at the close of 2024. Bloomberg, which highlighted the surge on Friday, noted the flows are challenging the traditional influence of the Federal Reserve.

Investors poured $120.65 billion into ETFs during August alone, lifting year-to-date inflows to $799 billion — the highest on record. By comparison, the prior full-year record was $643 billion in 2024.

The growth is concentrated among the biggest providers. iShares leads with $3.64 trillion in assets, followed closely by Vanguard with $3.52 trillion and State Street’s SPDR family at $1.68 trillion.

Together, those three firms control nearly three-quarters of the U.S. ETF market. Equity ETFs drew the largest share of August inflows at $42 billion, while fixed-income funds added $32 billion and commodity ETFs nearly $5 billion.

Crypto-linked ETFs are now a meaningful piece of the picture.

Data from SoSoValue show U.S.-listed spot bitcoin and ether ETFs manage more than $120 billion combined, led by BlackRock’s iShares Bitcoin Trust (IBIT) and Fidelity’s Wise Origin Bitcoin Trust (FBTC). Bitcoin ETFs alone account for more than $100 billion, equal to about 4% of bitcoin’s $2.1 trillion market cap. Ether ETFs add another $20 billion, despite launching only earlier this year.

The surge underscores how ETFs — traditional and crypto alike — have become the vehicle of choice for investors of all sizes. For many, the flows are automatic.

In the U.S., much of the cash comes from retirement accounts known as 401(k)s, where workers put aside part of every paycheck.

A growing share of that money goes into “target-date funds.” These funds automatically shift investments — moving gradually from stocks into bonds — as savers approach retirement age. Model portfolios and robo-advisers follow similar rules, automatically directing flows into ETFs without investors making day-to-day choices.

Bloomberg described this as an “autopilot” effect: every two weeks, millions of workers’ contributions are funneled into index funds that buy the same baskets of stocks, regardless of valuations, headlines or Fed policy. Analysts cited by Bloomberg say this steady demand helps explain why U.S. equity indexes keep climbing even as data on jobs and inflation show signs of strain.

The trend raises questions about the Fed’s influence.

Traditionally, interest rate cuts or hikes sent strong signals that rippled through stocks, bonds, and commodities. Lower rates typically encouraged risk-taking, while higher rates reined it in. But with ETFs absorbing hundreds of billions of dollars on a set schedule, markets may be less sensitive to central bank cues.

That tension is especially clear this month. With the Fed expected to cut rates by a quarter point on Sept. 17, stocks sit near record highs and gold trades above $3,600 an ounce.

Bitcoin, meanwhile, is trading at around $116,000, not far from its all-time high of $124,000 set in mid August.

Stock, bond and crypto ETFs have seen strong inflows, suggesting investors are positioning for easier money — but also reflecting a structural tide of passive allocations.

Supporters told Bloomberg the rise of ETFs has lowered costs and broadened access to markets. But critics quoted in the same report warn that the sheer scale of inflows could amplify volatility if redemptions cluster in a downturn, since ETFs move whole baskets of securities at once.

As Bloomberg put it, this “perpetual machine” of passive investing may be reshaping markets in ways that even the central bank struggles to counter.

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