Business
Legacy Users ‘Not Forgotten’ as OpenSea Balances Newcomers, OGs Ahead of Token Launch: CMO Hollander

Once the face of non-fungible tokens (NFTs), OpenSea is in the middle of a reinvention. The marketplace that helped turn digital collectibles into a global craze is now trying to position itself as a Web3 home where users can seamlessly trade not just NFTs but also tokens and, eventually, a broader range of DeFi activity and other on-chain assets.
Earlier this year, OpenSea announced that it would be coming out with a SEA token, creating much anticipation around what the token would be used for and what the platform would become. Little is known about the token, but OpenSea’s CMO Adam Hollander shared that the OpenSea Foundation would release more details in early October.
In this conversation with CoinDesk, Hollander discusses how the platform is expanding beyond NFTs, the long-delayed SEA token, and the challenge of keeping both longtime users and newcomers engaged in an increasingly crowded crypto market.
CoinDesk: With the rebrand of OpenSea, who are you trying to compete with and where is this pivot heading?
Adam Hollander: I would say we broadly want people to view OpenSea as their Web3 home, which means that you should be able to easily trade any type of asset across any chain or wallet extremely seamlessly and easily, regardless of your level of experience in crypto.
So if you are somebody that is in the trenches trading every day, then we have a lot of very robust features for you. And if you’re somebody that doesn’t have a lot of experience in crypto, then we’re going to be building a lot of very easy to use seamless features to onboard you into crypto and make sure that you can experience what it’s like to trade tokens, NFTs, other types of assets on-chain.
So if you are moving away from the NFT marketplace and include trading on the platform, what are some of those features you mentioned that will be available?
We are the world’s largest NFT marketplace. We expect we will always be the world’s largest NFT marketplace, and we care very deeply about that customer base and creators and artists and so we are not moving away from NFTs. We are evolving and expanding our platform so that it can be a single place where you can come and trade anything. Now the natural evolution of that over the last few months has been token trading, and so you can already come to OpenSea, and you can trade fungible tokens now across 22 chains extremely seamlessly
But we are building new features, literally, by the day.
I wouldn’t say that our vision is limited to just tokens and NFTs, there are a variety of really interesting things that people are doing now on-chain with real world assets and tokenization of things in the real world, anything from pokemon cards to real estate.
And not to say that OpenSea has immediate plans in any one of these particular places, but we are viewing this as a single place that you can call your web3 home for virtually anything that you would be doing on-chain.
Given that NFT volume is not near the highs it once was, and given that the exchange market has become so saturated, how do you plan to keep up?
The volume today for NFTs is not what it was at the peak when, literally, Jimmy Fallon and presidents and everyone else were talking about NFTs every day. That being said, there were several billion dollars of volume in just Q1 of this year alone on NFTs. And so it is a vibrant market.
We are actually seeing significant upticks in that market over the course of the year. And when it comes to token trading and memecoins, and everything else that happens on-chain, outside of NFTs, there are hundreds of billions of dollars of volume that are happening in market, and OpenSea is seeing significant growth.
Since we launched our new rewards program, we’ve seen almost 400% growth in volume just on OpenSea, and that’s really exciting for us, because it means that we have built an incredible product.
The airdrop announcement came from the OpenSea foundation 10 months ago. It hasn’t been released yet, so why have people been waiting so long?
The foundation is releasing the token. I would likely challenge the assumption that tokens are supposed to be released quickly from the day that they’re announced. There are lots of examples of tokens that have been hinted at or even formally announced and didn’t actually come out for years subsequent and I would say there’s no right or wrong way to do this, other than, of course, to validate that everybody wants it to happen immediately, because everybody’s very excited about being rewarded for all of the time and energy and loyalty and volume that they drove through a site like OpenSea.
I would simply say to you that it’s very important for the OpenSea foundation that this is not a memecoin to be released and forgotten. If you look at the majority of coins to your example, they tend to go up into the right very quickly, and then they immediately go down into the right very quickly.
And most of them, we’re not really talking about anymore, and that’s because they don’t really serve a purpose. They weren’t released for any particular reason other than the company decided, let’s launch a token. And people are always excited about the opportunity to have free money dropped on their heads, but at the end of the day, what’s important for us is that SEA token needs to be an integral part of the OpenSea ecosystem.
We are being very deliberate in our creative discussions with the foundation around ways that that can transpire, and a lot of what we’re trying to do is innovative, and a lot of what the foundation is planning simply takes time.
We believe that we will release our token when the time is right to release it. That goes for what’s right for OpenSea, what’s right for the community, what’s right for macro factors. There’s a number of calculus that go into that. When we release it, we believe the market will appreciate that the foundation and OpenSea have been extremely thoughtful and deliberate about the way that this token should exist as a part of our ecosystem not as a memecoin to be released and forgotten, and hopefully as something that has a lot more staying power than the tokens people are used to seeing airdropped.
There has been some chatter online from OGs who may be angry at newcomers who might come onto the platform and find ways to get free money, while the OGs have stuck around for years might not get their fair share.
How do you balance bringing on new users on the platform and incentive them to stay on post airdrop while also keeping your original users engaged who may feel like the new folks are looking for ways to make fast money?
We of course, appreciate all of the historical users that have driven volume through OpenSea in the last seven to eight years, and we have a plan where we see those individuals, and the Foundation believes that it’s going to be able to reward them appropriately.
We also as a business, need to have people continuously using the platform and leveraging it today as one of their main tools in crypto, and we also believe that we’re going to be able to effectively reward people that are participating with our platform today and participating in our different phases of rewards. And so I would simply say that it does not serve OpenSea or the Foundation well to have entire cohorts of customers, whether it’s our long-term most loyal customers upset, and it also does not serve us well to have people that are using the platform actively today upset.
And so we have a number of plans in place that we think we’re going to be able to do a very good job at rewarding everybody in an effective way. I can’t speak to the details of that, other than to say, You know what we’ve said in our announcements, that if you’ve been on OpenSea for years and you’ve driven a lot of historical volume, we see you, you are not forgotten. And if you’re using the platform today and you’re participating in our rewards programs, then you will be meaningfully considered by the Foundation at TGE.
Read more: OpenSea Teases SEA Token With Final Phase of Rewards Amid App Launch
Business
AAVE Sees 64% Flash Crash as DeFi Protocol Endures ‘Largest Stress Test’

The native token of Aave (AAVE), the largest decentralized crypto lending protocol, was caught in the middle of Friday’s crypto flash crash while the protocol proved resilient in a historic liquidation cascade.
The token, trading at around $270 earlier in Friday, nosedived as much as 64% later in the session to touch $100, the lowest level in 14 months. It then staged a rapid rebound to near $240, still down 10% over the past 24 hours.
Stani Kulechov, founder of Aave, described Friday’s event as the «largest stress test» ever for the protocol and its $75 billion lending infrastructure.
The platform enables investors to lend and borrow digital assets without conventional intermediaries, using innovative mechanisms such as flash loans. Despite the extreme volatility, Aave’s performance underscores the evolving maturity and resilience of DeFi markets.
«The protocol operated flawlessly, automatically liquidating a record $180M worth of collateral in just one hour, without any human intervention,» Kulechov said in a Friday X post. «Once again, Aave has proven its resilience.»
Key price action:
- AAVE sustained a dramatic flash crash on Friday, declining 64% from $278.27 to $100.18 before recuperating to $240.09.
- The DeFi protocol demonstrated remarkable resilience with its native token’s 140% recovery from the intraday lows, underpinned by substantial trading volume of 570,838 units.
- Following the volatility, AAVE entered consolidation territory within a narrow $237.71-$242.80 range as markets digested the dramatic price action.
Technical Indicators Summary
- Price range of $179.12 representing 64% volatility during the 24-hour period.
- Volume surged to 570,838 units, substantially exceeding the 175,000 average.
- Near-term resistance identified at $242.80 capping rebound during consolidation phase.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
Business
Blockchain Will Drive the Agent-to-Agent AI Marketplace Boom

AI agents, software systems that use AI to pursue goals and complete tasks on behalf of users, are proliferating. Think of them as digital assistants that can make decisions and take actions towards goals you set without needing step-by-step instructions — from GPT-powered calendar managers to trading bots, the number of use cases is expanding rapidly. As their role expands across the economy, we have to build the right infrastructure that will allow these agents to communicate, collaborate and trade with one another in an open marketplace.
Big tech players like Google and AWS are building early marketplaces and commerce protocols, but that raises the question: will they aim to extract massive rents through walled gardens once more? Agents’ capabilities are clearly rising, almost daily, with the arrival of new models and architectures. What’s at risk is whether these agents will be truly autonomous.
Autonomous agents are valuable because they unlock a novel user experience: a shift from software as passive or reactive tools to active and even proactive partners. Instead of waiting for instructions, they can anticipate needs, adapt to changing conditions, and coordinate with other systems in real time, without the user’s constant input or presence. This autonomy in decision-making makes them uniquely suited for a world where speed and complexity outpace human decision-making.
Naturally, some worry about what greater decision-making autonomy means for work and accountability — but I see it as an opportunity. When agents handle repetitive, time-intensive tasks and parallelize what previously had to be done in sequence, they expand our productive capacity as humans — freeing people to engage in work that demands creativity, judgment, composition and meaningful connection. This isn’t make-believe, humanity has been there before: the arrival of corporations allowed entrepreneurs to create entirely new products and levels of wealth previously unthought of. AI agents have the potential to bring that capability to everyone.
On the intelligence side, truly autonomous decision-making requires AI agent infrastructure that is open source and transparent. OpenAI’s recent OSS release is a good step. Chinese labs, such as DeepSeek (DeepSeek), Moonshot AI (Kimi K2) and Alibaba (Qwen 3), have moved even quicker.
However, autonomy is not purely tied to intelligence and decision making. Without resources, an AI agent has little means to enact change in the real world. Hence, for agents to be truly autonomous they need to have access to resources and self-custody their assets. Programmable, permissionless, and composable blockchains are the ideal substrate for agents to do so.
Picture two scenarios. One where AI agents operate within a Web 2 platform like AWS or Google. They exist within the limited parameters set by these platforms in what is essentially a closed and permissioned environment. Now imagine a decentralized marketplace that spans many blockchain ecosystems. Developers can compose different sets of environments and parameters, therefore, the scope available to AI agents to operate is unlimited, accessible globally, and can evolve over time. One scenario looks like a toy idea of a marketplace, and the other is an actual global economy.
In other words, to truly scale not just AI agent adoption, but agent-to-agent commerce, we need rails that only blockchains can offer.
The Limits of Centralized Marketplaces
AWS recently announced an agent-to-agent marketplace aimed at addressing the growing demand for ready-made agents. But their approach inherits the same inefficiencies and limitations that have long plagued siloed systems. Agents must wait for human verification, rely on closed APIs and operate in environments where transparency is optional, if it exists at all.
To act autonomously and at scale, agents can’t be boxed into closed ecosystems that restrict functionality, pose platform risks, impose opaque fees, or make it impossible to verify what actions were taken and why.
Decentralization Scales Agent Systems
An open ecosystem allows for agents to act on behalf of users, coordinate with other agents, and operate across services without permissioned barriers.
Blockchains already offer the key tools needed. Smart contracts allow agents to perform tasks automatically, with rules embedded in code, while stablecoins and tokens enable instant, global value transfers without payment friction. Smart accounts, which are programmable blockchain wallets like Safe, allow users to restrict agents in their activity and scope (via guards). For instance, an agent may only be allowed to use whitelisted protocols. These tools allow AI agents not only to behave expansively but also to be contained within risk parameters defined by the end user. For example, this could be setting spending limits, requiring multi-signatures for approvals, or restricting agents to whitelisted protocols.
Blockchain also provides the transparency needed so users can audit agent decisions, even when they aren’t directly involved. At the same time, this doesn’t mean that all agent-to-agent interactions need to happen onchain. E.g. AI agents can use offchain APIs with access constraints defined and payments executed onchain.
In short, decentralized infrastructure gives agents the tools to operate more freely and efficiently than closed systems allow.
It’s Already Happening Onchain
While centralized players are still refining their agent strategies, blockchain is already enabling early forms of agent-to-agent interaction. Onchain agents are already exhibiting more advanced behavior like purchasing predictions and data from other agents. And as more open frameworks emerge, developers are building agents that can access services, make payments, and even subscribe to other agents — all without human involvement.
Protocols are already implementing the next step: monetization. With open marketplaces, people and businesses are able to rent agents, earn from specialized ones, and build new services that plug directly into this agent economy. Customisation of payment models such as subscription, one-off payments, or bundled packages will also be key in facilitating different user needs. This will unlock an entirely new model of economic participation.
Why This Distinction Matters
Without open systems, fragmentation breaks the promise of seamless AI support. An agent can easily bring tasks to completion if it stays within an individual ecosystem, like coordinating between different Google apps. However, where third-party platforms are necessary (across social, travel, finance, etc), an open onchain marketplace will allow agents to programmatically acquire the various services and goods they need to complete a user’s request.
Decentralized systems avoid these limitations. Users can own, modify, and deploy agents tailored to their needs without relying on vendor-controlled environments.
We’ve already seen this work in DeFi, with DeFi legos. Bots automate lending strategies, manage positions, and rebalance portfolios, sometimes better than any human could. Now, that same approach is being applied as “agent legos” across sectors including logistics, gaming, customer support, and more.
The Path Forward
The agent economy is growing fast. What we build now will shape how it functions and for whom it works. If we rely solely on centralized systems, we risk creating another generation of AI tools that feel useful but ultimately serve the platform, not the person.
Blockchain changes that. It enables systems where agents act on your behalf, earn on your ideas, and plug into a broader, open marketplace.
If we want agents that collaborate, transact, and evolve without constraint, then the future of agent-to-agent marketplaces must live onchain.
Business
‘Largest Ever’ Crypto Liquidation Event Wipes Out 6,300 Wallets on Hyperliquid

More than 1,000 wallets on Hyperliquid were completely liquidated during the recent violent crypto sell-off, which erased over $1.23 billion in trader capital on the platform, according to data from its leaderboard.
In total, 6,300 wallets are now in the red, with 205 losing over $1 million each according to the data, which was first spotted by Lookonchain. More than 1,000 accounts saw losses of at least $100,000.
The wipeout came as crypto markets reeled from a global risk-off event triggered by U.S. President Donald Trump’s announcement of a 100% additional tariff on Chinese imports.
The move spooked investors across asset classes and sent cryptocurrency prices tumbling. Bitcoin briefly dropped below $110,000 and ether fell under $3,700, while the broader market as measured by the CoinDesk 20 (CD20) index dropped by 15% at one point.
The broad sell-off led to over $19 billion in liquidations over a 24 hours period, making it the largest single-day liquidation event in crypto history by dollar value. According to CoinGlass, the “actual total” of liquidations is “likely much higher” as leading crypto exchange Binance doesn’t report as quickly as other platforms.
Leaderboard data reviewed by CoinDesk shows the top 100 traders on Hyperliquid gained $1.69 billion collectively.
In comparison, the top 100 losers dropped $743.5 million, leaving a net profit of $951 million concentrated among a handful of highly leveraged short sellers.
The biggest winner was wallet 0x5273…065f, which made over $700 million from short positions, while the largest loser, “TheWhiteWhale,” dropped $62.5 million.
Among the victims of the flush is crypto personality Jeffrey Huang, known online as Machi Big Brother, who once launched a defamation suit against ZachXBT, losing almost the entire value of his wallet, amounting to $14 million.
«Was fun while it lasted,» he posted on X.
Adding to the uncertainty, the ongoing U.S. government shutdown has delayed the release of key economic data. Without official indicators, markets are flying blind at a time when geopolitical risk is rising.
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