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Jack Mallers: How We Started Our Bitcoin Treasury Company

It’s hard to believe Jack Mallers is still only 31. The Bitcoin star has already founded several companies (including Strike and Zap) and had a hand in getting El Salvador to adopt BTC as legal tender, the first country to do so. Now, he’s forming a bitcoin treasury company — Twenty One — to rival the biggest on the market.
Speaking to CoinDesk recently for an interview, Mallers explained how his new company came about (through friendship) and what motivates him about bitcoin’s continued advance to the heart of capital markets.
Mallers said the idea for Twenty One came out of a Telegram group chat with executives at Tether. Mallers is a long-time friend of Paolo Ardoino, the CEO of Tether, which now has its headquarters in El Salvador.
“We’ve overlapped on similar projects, whether it’s open source, bitcoin development, El Salvador, just ways that we can push the world in what we believe is the right direction. And so Twenty One is kind of the latest iteration of that,” Mallers said.
“We were watching the story [of evolve and we’re like, ‘surely there’s gonna be, you know, blue chip, credible Bitcoin treasury company, which just means you’re capitalized on Bitcoin.’”
“At a certain point we kind of started to challenge each other on like, should we do [a Bitcoin treasury company]? … And it came to a point of, you know, if no one is going to build it, you know, why not us?”“Friends should be the change they wanted to see in the world.”
Twenty One came together within weeks of Mallers and Ardoino deciding to go ahead. It was joined by SoftBank, which came on as a launch partner.
“They wanted to put in a billion bucks and we said, ‘well, we’re a bitcoin company, so we’re taking your contribution in bitcoin.’ I don’t think in dollars, I think in Bitcoin. So at the time, a billion dollars was 10,500 Bitcoins. And so they denominated their contribution in Bitcoin.”
It plans to launch with at least 2,000 Bitcoin, making it the third-largest Bitcoin treasury in the world.
Mallers originally went down the rabbit hole after his ad, a futures trader, explained how money really worked to him. He described how the debasement of money through government printing and inflation is still what drives him on. Depoliticizing the issuance of money will set us free.
“My message [is] Bitcoin before its computer code, before it’s an asset, before it’s an ETF, to me, it’s moral code. Bitcoin is, you shall not censor, you shall not inflate, you shall not confiscate, you shall not counterfeit and you shall not steal,” Mallers said.
“Bitcoin not as a bunch of Miami Club hedge fund bros. Think of it as ethical, moral code that we’re all working on to create a place in this world where we can safely exist,” he said.
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Asia Morning Briefing: The First AI vs BTC Environmental Impact Numbers are Here. And it Might Start a New Debate

Good Morning, Asia. Here’s what’s making news in the markets:
Welcome to Asia Morning Briefing, a daily summary of top stories during U.S. hours and an overview of market moves and analysis. For a detailed overview of U.S. markets, see CoinDesk’s Crypto Daybook Americas.
Mistral AI recently offered a rare benchmark in the Artificial Intelligence industry’s environmental disclosure, detailing the footprint of its flagship large language model, Mistral Large 2.
Over 18 months, training and operating this model generated 20.4 kilotonnes of CO₂-equivalent emissions, consumed 281,000 cubic meters of water, and depleted 660 kilograms of antimony-equivalent materials, Mistral’s report said. Notably, a single 400-token response from its chatbot, Le Chat, uses just 1.14 grams of CO₂, 45 mL of water, and 0.16 milligrams of mineral resources.
But how does this compare to bitcoin’s carbon footprint? After all, bitcoin’s energy use has been the subject of significant debate and is often cited when establishing bans on bitcoin mining in jurisdictions.
That makes AI inference seem downright frugal compared to Bitcoin’s proof-of-work engine. On average, one Bitcoin transaction emits between 600 and 700 kilograms of CO₂, consumes more than 17,000 liters of water, and generates over 130 grams of electronic waste.
Zooming out, the entire Bitcoin network emitted roughly 48 million tonnes of CO₂ in 2023, according to the Cambridge Centre for Alternative Finance. It also consumed over 2 billion liters of water and produced more than 20,000 tonnes of e-waste.
However, the Cambridge Centre’s numbers, although peer-reviewed, have been the source of considerable criticism and require important caveats.
First, Bitcoin’s electricity mix is not monolithic.
According to a survey of miners conducted by BTC Investment fund Batcoinz as of March 2023, Hydropower (23.1%), wind (13.9%), and solar (5%) collectively account for more than 40% of Bitcoin’s energy consumption. The difference between the numbers is because surveys done by Batcoinz include off-grid generation.
Nuclear energy, often considered carbon-neutral, accounts for another 7.9%. Gas and coal together represent 44%, but Bitcoin’s energy profile is more diversified than critics often assume.
Second, LLMs may benefit from a cleaner grid by default. For example, nuclear energy comprises over 22% of the European Union’s electricity generation, which reduces the CO₂ emissions associated with model training and inference in EU-based data centers such as Mistral’s.
That advantage isn’t due to model architecture, it’s grid geography. A U.S.-based training run drawing from coal-heavy regions would present a very different environmental profile.
So while the marginal footprint of using an LLM is vastly smaller than processing a BTC transaction, both operate within infrastructure landscapes that significantly shape their true environmental impact.
Training frontier models like GPT-4 or Gemini can still require millions of GPU-hours and heavy water consumption, depending on location. Still, Bitcoin’s design, mining every 10 minutes regardless of demand, results in a fixed energy cost that scales with time, not usage.
In contrast, AI’s marginal cost scales with the frequency of model usage. That distinction makes the emissions from a chatbot reply easier to amortize than those from a block reward.
As global scrutiny increases over the environmental costs of computation, transparency initiatives like Mistral’s, provide important reference points.
While proof-of-work is energy-intensive, the Bitcoin blockchain’s halving mechanism steadily reduces the rate at which new coins are created, encouraging miners to become more efficient over time. Its environmental footprint should be weighed against the utility it provides in securing a decentralized, global financial network.
Continued improvements in clean energy adoption and mining optimization will be key for both BTC and AI as they scale into core pillars of the digital economy.
Market Movers:
BTC: Bitcoin is trading at $119,500, struggling to maintain momentum after last week’s all-time high of $123,100, as retail-driven sell pressure on Binance has pushed Net Taker Volume below $60 million and signaled growing bearish sentiment, according to CryptoQuant.
ETH: Ether has pulled back over 3% to $3,696 after a multi-week climb toward $4,000, as technical indicators flash red and analysts question whether the rally can continue without a broader correction, despite ongoing institutional accumulation.
Gold: Gold prices rose nearly 1% on Tuesday, with spot gold reaching a five-week high of $3,430.41 amid ongoing trade uncertainty and falling US bond yields, which continue to draw investor interest.
Nikkei 225: Asia-Pacific markets opened higher after U.S. President Donald Trump announced a “massive Deal” with Japan, lifting tariffs to 15% on Japanese exports, with the Nikkei 225 rising 1.71% at the open.
S&P 500: US stocks closed mixed Tuesday, but the S&P 500 edged slightly higher to a record 6,309.62 as investors weighed earnings reports
Elsewhere in Crypto:
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Dan Tapiero Projects Crypto Economy Hitting $50T, Launches $500M Fund Under New Firm

Well-known digital asset investor Dan Tapiero is merging private equity firms 10T Holdings and 1RoundTable Partners under a new brand 50T, reflecting his forecast that the digital asset ecosystem will reach a market value of $50 trillion in the next decade.
«50T is a natural evolution from our original thesis in 2020 when we launched 10T with the belief that the digital asset ecosystem would grow from $300 billion to $10 trillion in 10 years,» Tapiero said in a Tuesday press release.
«Today, we estimate that we’re already at $5 trillion, far exceeding our initial timeline, which is why we’re adjusting our outlook upward,» he said. «Recent successes like the Circle IPO and Deribit acquisition demonstrate the maturity of this sector and validate our investment thesis that all value will eventually move on-chain.»
USDC stablecoin issuer Circle surged nearly 10-fold from its initial price following its the stock market debut last month, while crypto exchange Coinbase acquired Deribit for $2.9 billion in May.
Funds under 50T were investors in Circle, Deribit, and digital trading platform Etoro, which also went public recently, and other portfolio companies are also gearing towards going public, the press release said.
50T is also launching a $500 million growth equity fund dubbed 50T Fund alongside the rebrand.
It’s a closed-end fund with a ten-year horizon, designed to back later-stage companies building out core infrastructure in blockchain and web3, with a first close planned in Q4 2025.
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SEC Approves, Immediately Pauses Bitwise’s Bid to Convert BITW Crypto Index Fund to ETF

The Securities and Exchange Commission approved — then abruptly paused — Bitwise’s plan to convert its Bitwise 10 Crypto Index Fund (BITW) into a spot exchange-traded fund (ETF) on Tuesday, raising fresh uncertainty around the agency’s standards for crypto ETFs.
The fund holds 90% of its weight in bitcoin (BTC) and ether (ETH), with the remainder spread across Solana (SOL), XRP, Cardano (ADA), Avalanche (AVAX), Chainlink (LINK), Bitcoin Cash (BCH), Uniswap (UNI) and Polkadot (DOT). It manages $1.68 billion in assets and rebalances monthly.
Bitwise launched the fund in 2017. The 2.5% expense ratio remains steep by ETF standards, but the conversion to a spot ETF would make BITW the first multi-asset crypto index ETF in the U.S. — if it proceeds. The asset manager has not yet disclosed if the management fee would stay at 2.5%.
A similar product, Grayscale’s Digital Large Cap Fund (GDLC), which tracks BTC, ETH, XRP, SOL and ADA, also received initial SEC approval before the agency reversed course, pausing the fund’s launch.
A letter from the SEC on Tuesday said «the Commission will review the delegated action,» identical wording to the letter Grayscale received when its ETF was paused.
According to sources who spoke to CoinDesk at the time, the SEC’s hesitation likely stems from the need to establish consistent standards for crypto ETFs, particularly for tokens like XRP and ADA that do not yet have standalone ETFs.
The SEC’s ETF docket has been busy. On Tuesday, the regulator published filings from Franklin Templeton, Fidelity, Invesco Galaxy, and others seeking to amend redemption mechanics for their Bitcoin and/or Ethereum ETFs. It also launched a review of the Canary Capital SUI ETF and extended the deadline on 21Shares’ SUI ETF application.
Separately, 21Shares filed a proposal for an ETF tracking ONDO, the token powering real-world asset platform Ondo Finance.
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