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Inside Pump.fun’s Plan to Dominate Solana DeFi Trading

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Solana’s most profitable protocol Pump.fun is gunning for an even greater share of the chain’s DeFi economy.

The massively popular memecoin launchpad on Thursday unveiled a token swaps service powered by the protocol’s liquidity pools. Called PumpSwap, it puts the project in direct competition with Solana’s coterie of automated market makers (AMMs) that facilitate on-chain token trades.

Instead of «graduating» highly-traded memecoins to Raydium, a longtime hub for Solana DeFi pools, Pump.fun will now seed promising tokens’ launch liquidity in PumpSwap. This fully in-house setup will cut down on launch costs, the founders told CoinDesk, and alter the way Pump.Fun generates its historically astronomical revenue.

Pump.Fun’s founders believe PumpSwap can become the beating heart of permissionless trading infrastructure on Solana for all tokens, according to launch documents reviewed by CoinDesk. They’ve brokered deals with a number of token projects who will now set up their liquidity on PumpSwap’s rails.

If the AMM is leaning on some undisclosed technological advantage to woo users – profit-hungry token traders and yield-chasing liquidity providers – from Solana’s established trading outposts, then Pump.Fun’s founders wouldn’t say. CoinDesk asked them as much – repeatedly.

What the service has going for it, at least in the minds of its backers, is distribution. For nearly a year now Pump.Fun’s explosion of memecoins has set the agenda for much of crypto, and especially Solana. Its profit windfalls reshaped the way on-chain researchers think and talk about revenue-generating protocols.

On Tuesday Pump.Fun saw $1 million in revenue. The sum is a relative pittance compared to the platform’s previous year mining gold in the trenches. But it also trounces the numbers posted by many major crypto projects, including Ethereum itself. Such profits yield a mindshare dividend that could give PumpSwap its competitive edge.

Raydium is set to be the biggest loser. Much of its trading volume over the past year has occurred in pools first seeded by Pump.Fun’s graduation mechanism. It will miss out on future activity now flowing to PumpSwap. That said, Raydium’s newly-unveiled memecoin launchpad could blunt the pain by giving Raydium its own stream of memecoins.

Creators of tokens, meanwhile, may eventually capture a win. PumpSwap will eventually enable revenue sharing to give them a slice of protocol’s 25 basis point fee on trades, the founders said. But they declined to say how much would flow to creators, or when the switch would flip.

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Crypto Trading Firm Keyrock Buys Luxembourg’s Turing Capital in Asset Management Push

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Crypto trading firm Keyrock said it’s expanding into asset and wealth management by acquiring Turing Capital, a Luxembourg-registered alternative investment fund manager.

The deal, announced on Tuesday, marks the launch of Keyrock’s Asset and Wealth Management division, a new business unit dedicated to institutional clients and private investors.

Keyrock, founded in Brussels, Belgium and best known for its work in market making, options and OTC trading, said it will fold Turing Capital’s investment strategies and Luxembourg fund management structure into its wider platform. The division will be led by Turing Capital co-founder Jorge Schnura, who joins Keyrock’s executive committee as president of the unit.

The company said the expansion will allow it to provide services across the full lifecycle of digital assets, from liquidity provision to long-term investment strategies. «In the near future, all assets will live onchain,» Schnura said, noting that the merger positions the group to capture opportunities as traditional financial products migrate to blockchain rails.

Keyrock has also applied for regulatory approval under the EU’s crypto framework MiCA through a filing with Liechtenstein’s financial regulator. If approved, the firm plans to offer portfolio management and advisory services, aiming to compete directly with traditional asset managers as well as crypto-native players.

«Today’s launch sets the stage for our longer-term ambition: bringing asset management on-chain in a way that truly meets institutional standards,» Keyrock CSO Juan David Mendieta said in a statement.

Read more: Stablecoin Payments Projected to Top $1T Annually by 2030, Market Maker Keyrock Says

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Crypto Trading Firm Keyrock Buys Luxembourg’s Turing Capital in Asset Management Push

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Crypto trading firm Keyrock said it’s expanding into asset and wealth management by acquiring Turing Capital, a Luxembourg-registered alternative investment fund manager.

The deal, announced on Tuesday, marks the launch of Keyrock’s Asset and Wealth Management division, a new business unit dedicated to institutional clients and private investors.

Keyrock, founded in Brussels, Belgium and best known for its work in market making, options and OTC trading, said it will fold Turing Capital’s investment strategies and Luxembourg fund management structure into its wider platform. The division will be led by Turing Capital co-founder Jorge Schnura, who joins Keyrock’s executive committee as president of the unit.

The company said the expansion will allow it to provide services across the full lifecycle of digital assets, from liquidity provision to long-term investment strategies. «In the near future, all assets will live onchain,» Schnura said, noting that the merger positions the group to capture opportunities as traditional financial products migrate to blockchain rails.

Keyrock has also applied for regulatory approval under the EU’s crypto framework MiCA through a filing with Liechtenstein’s financial regulator. If approved, the firm plans to offer portfolio management and advisory services, aiming to compete directly with traditional asset managers as well as crypto-native players.

«Today’s launch sets the stage for our longer-term ambition: bringing asset management on-chain in a way that truly meets institutional standards,» Keyrock CSO Juan David Mendieta said in a statement.

Read more: Stablecoin Payments Projected to Top $1T Annually by 2030, Market Maker Keyrock Says

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Gemini Shares Slide 6%, Extending Post-IPO Slump to 24%

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Gemini Space Station (GEMI), the crypto exchange founded by Cameron and Tyler Winklevoss, has seen its shares tumble by more than 20% since listing on the Nasdaq last Friday.

The stock is down around 6% on Tuesday, trading at $30.42, and has dropped nearly 24% over the past week. The sharp decline follows an initial surge after the company raised $425 million in its IPO, pricing shares at $28 and valuing the firm at $3.3 billion before trading began.

On its first day, GEMI spiked to $45.89 before closing at $32 — a 14% premium to its offer price. But since hitting that high, shares have plunged more than 34%, erasing most of the early enthusiasm from public market investors.

The broader crypto equity market has remained more stable. Coinbase (COIN), the largest U.S. crypto exchange, is flat over the past week. Robinhood (HOOD), which derives part of its revenue from crypto, is down 3%. Token issuer Circle (CRCL), on the other hand, is up 13% over the same period.

Part of the pressure on Gemini’s stock may stem from its financials. The company posted a $283 million net loss in the first half of 2025, following a $159 million loss in all of 2024. Despite raising fresh capital, the numbers suggest the business is still far from turning a profit.

Compass Point analyst Ed Engel noted that GEMI is currently trading at 26 times its annualized first-half revenue. That multiple — often used to gauge whether a stock is expensive — means investors are paying 26 dollars for every dollar the company is expected to generate in sales this year. For a loss-making company in a volatile sector, that’s a steep price, and could be fueling investor skepticism.

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