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I Watched Justin Sun Eat the World’s Most Expensive Banana. I Don’t Get It.

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Justin Sun walked into the room flanked by his usual entourage of bodyguards and advisers and made his way to the stage. Behind him, a banana was duct taped in position on a white wall. On either side, two blank-faced men in white shirts and black aprons stared into the sea of cameras and smartphones. I wondered what they were thinking.

As for what I was thinking, it was something along the lines of how ridiculous this all was. To give some background, on Nov. 21 Tron founder Justin Sun paid a whopping $6.2 million — including $1 million in commission — at an auction at Sotheby’s in New York for an <a href=»https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian» target=»_blank»>artwork called </a><a href=»https://www.sothebys.com/en/buy/auction/2024/contemporary-evening-auction-2/comedian» target=»_blank»>Comedian</a>. The work, created by modern artist Maurizio Cattelan in 2019, is the aforementioned banana duct taped to the wall.

The reaction among many observers was the typical one seen whenever anyone spends a large sum of money on modern art: bewilderment, a bit of disgust, an eye roll. I think people who don’t like art can still appreciate the skill that goes into paintings or sculptures. If works like Comedian or Unmade Bed have any artistic merit, I cannot comprehend it. Tron’s public relations team assured me art is subjective.

But it’s memecoin season and things with absolutely no intrinsic value are very in right now. So it was hardly surprising that shortly after buying the banana-and-duct-tape combo, Sun said he planned to eat it.

This has happened twice before: Once in 2019, when a performance artist took it from the Art Basel in Miami shortly after it was sold for $120,000. Then again by a South Korean art student at the Leeum Museum of Art in Seoul in 2023.

It doesn’t affect the artwork. The banana and duct tape are replaced regularly anyway.

The consumption took place at the 5-star Peninsula Hotel in the Tsim Sha Tsui area of Hong Kong on Friday, a stone’s throw from some of the city’s most notorious doss houses.

The crowd consisted of a mix of journalists and people from the art and crypto industries, Tron and Sotheby’s employees and so-called key opinion leaders (KOLs). I mean the sort of people who wear clothes that look like they came from the local market, but probably cost thousands of dollars — U.S. dollars, not Hong Kong. One fellow journalist had flown all the way from Shanghai just for the event. Around us in the foyer, servers in white suit jackets served wine and other refreshments.

An information board near the entrance said Sun sought to immerse himself in the performance art of Cattelan, with Comedian as his muse. “He envisions this iconic piece as a catalyst for sparking dialogues and exchanges,” the text read.

Other people I spoke to in attendance were more skeptical, characterizing the event as little more than a marketing gimmick.

It’s not the first time Sun has courted the limelight. In 2019, he paid $4.57 million at a charity auction to have lunch with Warren Buffett. In April this year, he commissioned a theme song for Tron written by legendary movie composer Hans Zimmer.

He also served as <a href=»https://www.coindesk.com/business/2021/12/17/justin-sun-is-retiring-from-tron-but-not-crypto» target=»_blank»>Grenada’s permanent representative</a> to the World Trade Organization and, more recently, became prime minister of the libertarian <a href=»https://liberland.org/about» target=»_blank»>micronation Liberland</a>, which is located in a floodplain on the Croatian side of the Danube.

Sun has also made the headlines in far less whimsical ways. Last year the U.S. Securities and Exchange Commission <a href=»https://www.sec.gov/newsroom/press-releases/2023-59″ target=»_blank»>charged</a> him with fraud and other securities law violations, including “fraudulently manipulating the secondary market for TRX through extensive wash trading.” Sun responded on X that the suit was without merit.

Meanwhile, his lawyers have <a href=»https://coingeek.com/justin-sun-tron-threaten-to-sue-coingeek-for-reporting-on-blockchain-terror-ties/» target=»_blank»>threatened media outlets</a> with legal action when they report on Tron’s use by terrorist groups.

Perhaps the hope was that the banana would bring everyone together and let them forget about this. Indeed, Sun seems to believe the banana is the start of some sort of mass movement. “Is it simply a banana or something belonging to all of us?” he asked at one point.

He compared the process of replacing the banana every few days to the changing Chinese dynasties over the millennia. He praised the banana for how much traffic and attention it had brought himself and Tron. He noted that the banana’s value went beyond the limits of money.

Then he ate it.

November in Hong Kong seems to just be the prime season for odd crypto events. Fortunately, unlike <a href=»https://www.coindesk.com/business/2023/11/06/apefest-attendees-report-severe-eye-burn-bayc-says-less-than-1-have-symptoms» target=»_blank»>ApeFest last November</a>, this time nobody was hospitalized. Instead, upon leaving attendees received a replica of Comedian along with a roll of duct tape and a spare banana.

At least that’s my breakfast tomorrow sorted.

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Bitcoin Enters Strongest Accumulation Phase Since January as BTC Price Passes $110K

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Bitcoin BTC has entered a strong accumulation phase across all wallet cohorts for the first time since January, signaling renewed bullish sentiment as the largest cryptocurrency trades above $110,000, an 18% gain over the past month.

Glassnode’s Accumulation Trend Score has reached its maximum value of 1.0, indicating broad-based, aggressive accumulation by investors irrespective of the amount of BTC they already hold. The metric evaluates the relative strength of buying by different wallet sizes, factoring in both their existing holdings and the amount acquired over the past 15 days. It excludes exchanges and miners to avoid distortion.

The latest accumulation wave began in early May, led by whales holding over 10,000 BTC. As the price began to climb, cohorts with smaller holdings followed, intensifying their accumulation behavior.

This marks a significant shift from the January-to-April period, when most cohorts were in reducing their holdings as bitcoin tumbled from its then-record high of $109,000 to lows around $75,000.

Trend Accumulation Score By Cohort (Glassnode)

The renewed demand is supported by options market activity, with CoinDesk Research highlighting large bullish positions. The $300,000 strike for June expiry has become the most popular call option, with $620 million in notional value, and an additional $420 million is concentrated around the $200,000 strike.

Open Interest By Strike Price (Deribit)

While bitcoin historically tends to fall after hitting an all-time high due to profit-taking, traditional assets like the S&P 500 and gold often extend their rallies in similar scenarios. If bitcoin were to follow this more mature asset behavior, it may signal the beginning of a sustained bull cycle, a trend many in the market are now watching closely.

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Justin Sun Defends TRUMP After Presidential Dinner, Says ‘Memecoins Have Merit’

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The last time Justin Sun set foot in the U.S. he was Grenada’s WTO ambassador and was navigating the rocky waters of former President Biden’s crypto crackdown.

Times have changed. Now, he’s dining at an event hosted by President Donald Trump for the largest holders of his TRUMP memecoin and celebrating a regulatory breakthrough, as issuers eye a potential Tron ETF, signaling a striking reversal in crypto’s American fortunes.

Speaking exclusively with CoinDesk after the Presidential dinner, which was met by protestors, the Tron founder dismissed allegations that the token is a vehicle for bribery. He called skeptics short-sighted, arguing Trump’s embrace of crypto could spark a new era of digital asset innovation in America.

«All the haters need to really pay attention,» Sun told CoinDesk, describing Trump’s support for crypto as one of the President’s best decisions.»There are positive things happening in the industry.»

Sun’s relationship with Trump’s affiliated crypto ventures stretches back to just after last year’s election, when he bought up to $75 million worth of World Liberty Financial tokens across multiple tranches.

Shortly after Trump took office, his Securities and Exchange Commission (SEC) paused a civil fraud case against Sun, alongside crypto exchange Binance; the SEC also withdrew from or dropped a dozen other cases, though it just filed a fresh civil fraud lawsuit against Unicoin earlier this week. And earlier on Thursday, the Wall Street Journal reported that the Department of Justice, which pursues criminal cases, had been investigating the Tron founder since 2021.

Read more: Where All the SEC Cases Are

Justin Sun at the $TRUMP memecoin dinner (Tron)

He described the dinner as a clear sign the U.S. is regaining its status as the crypto’s global hub, marking a sharp reversal from the Biden administration’s war on the industry, which had previously prompted crypto firms to consider offshore moves.

«At the Trump dinner, some supporters told me they were thinking of leaving the U.S. because of the Biden administration, moving to places like Hong Kong or Singapore,» Sun said. «Even Consensus started holding events outside of the United States.»

«But now they’ve changed their minds. It brings everybody back into the U.S.,» he continued.

Criticism of Trump’s decision to launch a memecoin has come fast and furious from mainstream media, including attempts to link holders of the token to white nationalism.

Sun dismissed this criticism by emphasizing that critics have every right to express their views under the First Amendment.

‘Memecoins have merit’

While protesters met the memecoin faithful who attended the TRUMP dinner, skepticism about meme coins isn’t limited to outsiders.

At a fireside chat during Consensus 2025, Barstool Sports founder Dave Portnoy described meme coins as essentially «gambling,» questioning their longevity.

«I get why people like it,» Portnoy said. «It’s a form of gambling, it’s a Ponzi scheme. I don’t mean that in a negative way.»

Sun disagrees. Rather than viewing meme coins as gambling or Ponzi schemes, he positions them as legitimate segments of digital asset markets.

Sun pointed to tokens like DOGE and SHIB as examples of success stories that have helped onboard users into crypto. He emphasized that Tron’s goal is to support «every single piece in crypto to grow and become mainstream.»

«I totally think memecoins have merit,» Sun told CoinDesk. «It’s just like doing business. Some succeed, some go to zero. That’s entrepreneurship.»

UPDATE (May 23, 06:15 UTC): Adds details on Sun’s previous investigations and additional background.

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XRP Could Rocket to $8 as Focus Shifts to Crypto Majors After Bitcoin’s Record Run: Traders

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Attention is turning to major tokens as bitcoin (BTC) set fresh highs earlier this week, with some pointing out that institutional demand and a clear regulatory environment pave the way for strong moves among the top coins.

Bitcoin was hovering just under $111,000 during the Asian morning hours on Friday, seeing a slight pullback on profit-taking as is expected after upward moves. Cardano’s ADA, dogecoin (DOGE) and Solana’s SOL added as much as 4%, while ether (ETH), XRP, and BNB Chain’s BNB rose less than 1.5%.

The broad-based CoinDesk 20 (CD20), a liquid index tracking the largest tokens by market cap, rose 1.2% in the past 24 hours.

Bitget Research’s Chief Analyst Ryan Lee told CoinDesk in a Telegram message that a potential dip in bitcoin dominance could kick off a broader alt season, with high-profile names like XRP and Solana in prime position to benefit.

Lee pointed to XRP’s improving regulatory clarity and recent technical breakout patterns as reasons traders are eyeing a move toward $3–$8 in the medium term.

XRP recently formed a golden cross against BTC on the weekly chart — a historically bullish signal suggesting a long-term trend reversal may be underway. The ratio has been locked in a sideways channel since late 2020, but that may now be breaking after last month’s SEC decision not to pursue further appeals against Ripple.

SOL could climb toward $220–$300 on ETF speculation, while ADA shows potential for a breakout between $1 and $3, Lee added.

Singapore-based QCP Capital said in a Thursday broadcast that the latest BTC move confirmed a robust trend supported by improved structural fundamentals and relatively low volatility.

«This rally feels more structurally sound than the last with less frothy momentum-chasing and stronger fundamental underpinnings,” the firm said, adding that the brief dip following BTC’s initial record high break triggered put-side profit-taking, but buyers were “quick to reload on the upside.”

Still, broader macro risks remain in play. Renewed tariff concerns, rising U.S. yields, and a stronger dollar could all inject volatility into the system, especially for altcoins, QCP said. Traders are urged to stay selective, focusing on assets with strong fundamentals and clear regulatory narratives.

Meanwhile, FxPro’s Alex Kuptsikevich shared in an email that bitcoin’s sentiment index is hovering just below “extreme greed” as of Friday, a sign that the rally may still have room to run in the coming days.

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