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How Web3 Consumer Apps Will Finally Break Out in 2025: 6 Predictions

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Web3 has long struggled with mainstream adoption. We have yet to achieve the true cultural relevance that other cutting-edge technologies enjoy. Our most widely used product as an industry is cryptocurrency itself, but even our biggest advocates now realize that coins alone will not be enough to provide the consumer breakthrough we have been building towards for over a decade.

NFTs, Web3 gaming, social apps, and various forms of decentralized music, art, film, and TV have not broken beyond a crypto-native audience, and many of these projects have been unable to attain even that level of traction. Challenges include complex user experiences, speculative economic models and technical limitations that alienate mainstream consumers. Throughout 2024, the sector grappled with persistent issues including liquidity fragmentation, user experience friction and a reputation for prioritizing financial speculation over consumer experiences, all of which did not resonate in a softer crypto market.

However, in 2025’s growth cycle, we’ll see mass mainstream adoption of Web3 driven by consumer apps building in highly scalable environments that have figured out distribution to wider user bases. Key catalysts include solutions to the liquidity fragmentation crisis, regulatory clarity under a crypto-friendly administration, advanced blockchain infrastructure and the integration of sophisticated AI technologies. Web3 gaming in particular is positioned to transition from a niche experiment to an innovative force in the gaming ecosystem, offering unprecedented player ownership and economic opportunities that will bring the gaming industry out of recession, and new experiences to gamers. Here’s what to expect from crypto consumer breakthroughs in 2025:

1. AI in gaming and other interactive environments

While there is a great deal of chatter around AI leveraging crypto rails for payments, the most concrete and popular uses have centered around gaming. The general public was not made aware of this development because much of the AI was being used as part of the development process for art in the games, or to generate the game itself. Gaming markets are like any other entertainment content — you hear about the player experience, but very rarely the technology that goes into it.

For web3 games specifically, AI will open a lot of doors for game developers in the industry, particularly around the use of AI agents onchain for non-player characters (NPCs). The ability of small developer studios to harness this tech in a meaningful way has accelerated significantly. A critical mass of Saga games have already introduced these agents, and we would not be surprised if almost all our games have AI agents by next year. Many of these AI agents have taken it a step further and created their own L1s at will on Saga, leading to the phenomenon of swarm sentience and fully autonomous interactive worlds on a decentralized network.

2. Gaming maturity and established titles in Web3

2025 is the transition point for established gaming studios entering Web3. These organizations are building with blockchain as core infrastructure, enabling player ownership and decentralized economies. The experimentation phase is over. Now comes the era of quality. Gaming will drive the next wave of mass adoption because it naturally demands the decentralized infrastructure that blockchain can deliver. With the industry in recession over the last 1.5 years, gaming needed answers to its problems of lack of original content and prohibitive user acquisition costs. A crypto-native environment encourages both creative experimentation and extended user acquisition channels for more effective community building. It wouldn’t be far-fetched to say Web3 gaming will end up saving gaming.

3. Meme and degen asset creation

Memes and degen assets are the cultural backbone of Web3. They manifest as game drops, community projects, and viral moments. This is how crypto culture propagates—through creativity at the edges. While traditional finance struggles to understand this phenomenon, these assets drive community engagement and create the authentic moments that define Web3. It’s no surprise that when an AI-agent stood up its first L1 on Saga for a social app, its first action was to launch a memecoin.

4. Sophisticated in-game marketplaces

The next generation of in-game marketplaces will operate as sovereign economies. Players become the market makers, leveraging DeFi infrastructure to drive value. This puts real economic power in the hands of gaming communities. The integration of DeFi principles into gaming creates entirely new mechanisms for player engagement and retention that traditional gaming studios cannot match.

5. Advancements in liquidity solutions

The solution to fragmentation lies in shared liquidity infrastructure. Connected layers between decentralized applications create fluid movement of assets. This enables true composability across gaming, marketplaces and DeFi. The projects that solve this will unlock the next phase of Web3 growth by removing the friction that currently plagues cross-chain interactions.

The truly potent combination is a Web3 asset that has social utility. Particularly among GenZ and Gen Alpha, this sort of combined economic and social activity is not just normal but an incredibly popular form of entertainment. The attribution of value to an asset purely because of community consensus was the origin of web3, and the same force of SocialFi on open liquidity rails will drive the industry into mass adoption.

6. Catalysts from the post-election environment

Trump’s return reshapes crypto’s regulatory landscape. New SEC leadership will shift policy direction. These changes will shape Web3 gaming adoption through a more crypto-friendly regulatory landscape, characterized by reduced bureaucratic constraints and a business-oriented approach to digital assets. This environment might include easing SEC enforcement, creating more lenient digital asset classifications and potentially establishing regulatory sandboxes or tax incentives for blockchain gaming startups.

In 2025, the success (or failure) of mainstream integration through gaming, finance, and social applications will determine crypto’s future. Speculation alone cannot sustain another market cycle. Real adoption requires solving real problems for consumers beyond our existing community. The gaming industry, with its billions of users and appetite for innovation, represents our clearest path to achieving this scale. My hope is that 2025 will represent a critical inflection point for all consumer apps alongside Web3 gaming, and in turn, the crypto industry as a whole.

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Asia Morning Briefing: ETH Bulls Eye $3K as Validator Backbone Upgrade Rolls In

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Good Morning, Asia. Here’s what’s making news in the markets:

Welcome to Asia Morning Briefing, a daily summary of top stories during U.S. hours and an overview of market moves and analysis. For a detailed overview of U.S. markets, see CoinDesk’s Crypto Daybook Americas.

As Asia begins a new trading week, ETH is trading close to $2500, up 11% in the seven days, according to CoinDesk market data, outperforming BTC.

Market observers have attributed ETH’s outperformance versus bitcoin and other major cryptocurrencies to a string of bullish headlines in the past few weeks. Stablecoins have regulatory clarity thanks to the GENIUS Act – and Ethereum is home to the most stablecoin deposits; ETH exchange-traded funds (ETFs) continue to see sizable flow.

Technical analysis by CoinDesk’s analyst Omkar Godbole indicates a potential bullish case is forming on-chain, with traders increasingly viewing $ 3,000 ETH as a possibility in the near future.

But behind the scenes, something more fundamental is happening.

Ethereum’s validator architecture, the backbone of its proof-of-stake security model, is undergoing a quiet transformation that could cement ETH’s role as Wall Street’s favorite programmable asset.

At the center of that shift is distributed validator technology, or DVT, a system that allows Ethereum validators to be split across multiple operators and machines, making them far more resilient, secure, and decentralized. Obol Labs is one of the leading teams behind the technology.

“Ethereum is coming back in favor because it’s the most secure and battle-tested blockchain,” said Anthony Bertolino, head of ecosystem at Obol Labs. “And security comes from validators. The most advanced and secure ones now are distributed validators.”

Obol’s technology eliminates a long-standing problem in Ethereum staking: single points of failure. Traditional validators rely on a single node to propose and attest to blocks.

If that node goes offline or is misconfigured, the validator is penalized, or slashed in Ethereum parlance. Obol’s system uses threshold cryptography and an “active-active” architecture so that even if some nodes fail, the validator keeps running without interruption.

This upgrade is not just a technical improvement. It is an institutional requirement. As Ethereum sees inflows from ETFs, funds, and structured finance products, staking infrastructure needs to meet the standards of traditional capital allocators.

Blockdaemon, for instance, recently announced that it is integrating Obol’s distributed validator technology into its staking infrastructure. Blockdaemon is a $100 billion name for institutional crypto.

“Historically, institutions had to choose between performance and security,” Bertolino said. “Now they get both.”

Momentum is building fast. Lido, Ethereum’s largest staking protocol with $22 billion in total value locked, is preparing to approve distributed validator use across its “Curated Set” — the collection of professional node operators who manage over 30 percent of all staked ETH.

A new governance proposal would allow these operators to use either Obol or SSV in intra-operator setups, and eventually expand usage across thousands of validators.

This move builds on the success of Lido’s Simple DVT Module, which has already deployed over 9,600 DVT-powered validators with a 97.5 percent effectiveness score, outperforming the network average.

“These clusters are already showing better uptime, higher effectiveness, and similar yields to conventional setups,” Bertolino said. “This is the infrastructure shift that makes Ethereum staking enterprise-grade.”

For Ethereum, the implications go beyond validator design. DVT mitigates one of the network’s core criticisms, that its staking layer is increasingly centralized, and helps fulfill the vision of Ethereum to be neutral, distributed infrastructure.

«Institutions are thinking about two things. How do I secure the assets, and how do I generate attractive yield? Historically, you had to choose one. DVT gives you both,” Bertolino said.

And Wall Street continues to pay attention.

(CoinDesk)

News Recap: Short COIN, Long BTC as Coinbase Nears Overvaluation, Says 10x Research

Coinbase shares have surged 84% in the past two months, far outpacing bitcoin’s 14% gain and raising red flags about overvaluation, according to 10x Research, covered late last week by CoinDesk.

In a Friday note, Head of Research Markus Thielen recommended a short COIN/long BTC trade, arguing that Coinbase’s fundamentals—mainly trading volumes—don’t justify the rally. “While Coinbase hasn’t quite breached the +30% overvaluation threshold, it’s approaching fast,” Thielen wrote, suggesting options strategies or pair trades to exploit the potential reversal.

10x’s model finds 75% of COIN’s price action is tied to bitcoin’s price and volumes, meaning recent gains likely reflect excessive speculation. The report notes other bullish catalysts, including Circle’s IPO and U.S. stablecoin legislation, are likely priced in, while Korean investor momentum is fading. “This rare deviation suggests Coinbase’s valuation is extended and vulnerable to mean reversion,” Thielen said, warning that COIN could soon follow other overheated crypto stocks lower.

Market Movements:

  • BTC: Bitcoin is trading above $108K as Asia opens its trading week, but analyst Michaël van de Poppe says it must break $109K resistance to sustain momentum, with the rally fueled more by leveraged futures than spot demand.
  • ETH: Ethereum broke above $2,440 with strong volume support, signaling bullish momentum amid new U.S. stock market highs, improving global liquidity, and easing geopolitical tensions.
  • Gold: Gold is trading at $3,248.26, down slightly, as Australia cuts its commodity export earnings forecast due to weak iron ore and gas prices despite surging gold.
  • Nikkei 225: Nikkei 225 futures are trending higher with an expectation that the White House will reach trade deals with Japan and other export-heavy Asian economies.

Elsewhere in Crypto:

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Bitcoin Jumps After Trump Says Growth Will Offset Deficits, Boosting Bull Case for BTC and Gold

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Bitcoin (BTC) BTC traded at $107,937 as of 22:22 UTC on Sunday, up 0.54% over the past 24 hours, as attention turned to fiscal policy tensions in Washington following President Trump’s latest post on Truth Social.

Price action remained volatile, with BTC fluctuating between $107,194 and $108,489 during the 24-hour window, according to CoinDesk Research’s technical analysis model.

On June 29, 2025, President Donald Trump posted a pointed message on Truth Social addressing Republican lawmakers amid intense debate over his sweeping tax-and-spending package. “For all cost cutting Republicans, of which I am one, REMEMBER, you still have to get reelected. Don’t go too crazy! We will make it all up, times 10, with GROWTH, more than ever before,” he wrote. This statement underscores the deep divisions within the GOP as it wrestles with the ambitious legislation dubbed the “One Big Beautiful Bill.”

The bill, exceeding 900 pages, combines roughly $3.8 trillion in tax cuts with targeted spending reductions and increased funding for defense and border security. It seeks to make permanent many of the tax breaks from Trump’s 2017 Tax Cuts and Jobs Act, including eliminating taxes on tips, overtime pay, and certain auto loans. The child tax credit would rise to $2,200 under the Senate version, while deductions for seniors would increase temporarily. However, to offset these tax cuts, Republicans propose significant cuts to Medicaid and nutrition programs, sparking fierce debate within the party.

Moderate Republicans from high-tax states are pushing for a higher cap on state and local tax deductions (SALT), while conservatives demand deeper spending cuts, particularly targeting Medicaid. These internal disagreements complicate efforts to secure the narrow Republican majorities needed in both chambers to pass the bill, which Democrats uniformly oppose as favoring the wealthy and worsening inequality.

Trump’s social media message reflects an attempt to balance these competing pressures — urging fiscal restraint to satisfy conservatives while emphasizing that robust economic growth will compensate for revenue losses and help reduce deficits over time. This supply-side economic approach projects that growth will “make it all up” despite near-term increases in the national debt, which nonpartisan analysts estimate could add trillions to the existing $36.2 trillion debt.

Crypto analyst Will Clemente’s reaction on X (formerly Twitter) shortly after Trump’s post captures a common market sentiment: “How can you read this and hold long term US treasuries at current yields lol… Also, how can you read this and not hold any Bitcoin or gold.” Clemente’s skepticism toward long-term U.S. Treasuries reflects concerns that the bill’s deficit-financed tax cuts and modest spending cuts signal a loose fiscal policy that could fuel inflation and currency debasement.

In this context, traditional fixed-income assets like Treasuries may appear less attractive, as rising deficits and potential monetary accommodation threaten bond values. Conversely, hard assets such as gold and Bitcoin are increasingly viewed as stores of value and hedges against inflation and fiscal risk. The expectation of sustained deficits and political challenges to fiscal discipline bolster demand for these inflation-resistant assets.

With the Senate racing to finalize the bill before the July 4 holiday, Trump’s call for unity and moderation highlights the high stakes and political challenges in passing one of the most consequential fiscal packages in recent U.S. history. The bill’s fate remains uncertain as lawmakers negotiate to balance tax relief, spending cuts, and political feasibility.

Technical Analysis Highlights

  • From June 28 15:00 to June 29 14:00 UTC, BTC traded from $107,194 to $108,489, a 1.21% intraday range.
  • Support was established at $107,300, with multiple rebounds during the 02:00–03:00 window.
  • Volume peaked at 7,538 BTC between 08:00 and 11:00 UTC on June 29, confirming upward momentum.
  • During the final session hour (13:05–14:04 UTC), BTC fell from $108,219 to $108,059, forming a descending channel.
  • A 130 BTC volume spike at 13:35 coincided with a sharp dip to $108,030, which was tested and held.
  • Final intraday rally pushed price back toward $108K before fading slightly by 22:22 UTC to $107,937.

Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.

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BNB Hovers Above $648 as Maxwell Hard Fork Upgrade Set to Double Block Production Speed

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BNB BNB traded in a narrow range on Sunday, reflecting resilience amid low volatility as the BNB Chain community gears up for a significant infrastructure upgrade, according to CoinDesk Research’s technical analysis model.

The Maxwell hard fork upgrade scheduled for June 30 is poised to enhance the performance of the BNB Smart Chain (BSC) mainnet by cutting block times from 1.5 seconds to 0.75 seconds—doubling the chain’s throughput potential.

This upgrade builds on earlier milestones like the Lorentz fork, which reduced block time from 3 seconds and introduced enhanced network stability. Maxwell moves BSC into sub-second block speeds, helping it compete more directly with faster chains such as Solana.

The hard fork will be powered by three protocol improvement proposals: BEP-524, BEP-563 and BEP-564. These measures overhaul key components of validator coordination and consensus mechanics. Notably, validators will now serve longer block proposal turns (16 blocks per turn), and the epoch length is being extended from 500 to 1,000 blocks — changes expected to stabilize performance even under accelerated conditions.

To avoid network congestion and excessive state growth, the per-block gas limit will be halved from 70 million to 35 million. Improvements on the networking side are also expected, with faster block propagation among validators — within 400 milliseconds —and improved range synchronization for lagging nodes.

Named after physicist James Clerk Maxwell, the upgrade is designed to balance speed with stability, aiming to elevate BNB Chain’s standing across DeFi, GameFi, and enterprise blockchain sectors. By delivering more responsive block finality and smoother validator participation, the Maxwell hard fork could help drive future adoption and developer growth across the ecosystem.

Technical Analysis Highlights

  • Between June 28 15:00 UTC and June 29 14:00 UTC, BNB climbed from $646.29 to $650.25, a 0.61% gain with a $5.75 (0.89%) trading range.
  • The price found key support at $647.11 during the 02:00 UTC hour on June 29, with above-average volume of 10,034 units.
  • Resistance emerged at $651.30 during the 12:00 UTC hour, capping further gains.Notable volume spikes at 07:00 and 09:00 UTC (18,696 and 22,494 units, respectively) confirmed persistent buyer interest above $648.
  • From 13:05 to 14:04 UTC on June 29, BNB dipped slightly from $650.85 to $650.25, posting a 0.09% intraday loss.
  • Price briefly hit a session peak of $651.07 at 13:23 UTC before rejecting lower, with a volume spike of 957.81 units at 13:25 UTC.
  • As of 21:24 UTC, BNB traded at $648.37, paring earlier gains and holding below resistance near the $651 level.

Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.

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