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How AI Agents and Crypto Will Revolutionize Commerce

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Web3 technologies are poised to transform the world of commerce just as Web2 revolutionized access to information. The result will be a vast, open, liquid digital marketplace where all physical goods can be listed and traded seamlessly.

In the early days of the internet, information was siloed within proprietary networks. Over time, the zero marginal cost of distribution, combined with consumer demand for accessibility, led to the open, searchable internet we enjoy today.

Commerce, however, has been slower to evolve due to inherent complexities. Unlike information, physical assets require trust between parties, the ability to mediate disputes and reliable settlement mechanisms. These needs have historically been met through centralized intermediaries, which silo e-commerce into closed, proprietary systems.

But Web3 technologies, powered by blockchain, have introduced a new paradigm. Smart contracts automate settlement processes, while the tokenization of physical assets creates the necessary open, public infrastructure for representing ownership and trade. This removes the need for centralized intermediaries, enabling trustless transactions between parties.

Much like decentralized finance (DeFi) has unbundled traditional financial systems with «money Lego» applications, decentralized commerce protocols will act as «commerce Legos» to build an open, interoperable market for goods.

AI commerce agents: the engines of decentralized commerce

AI-powered commerce agents are central to the adoption and functionality of decentralized commerce. These agents enable seamless integration, discovery, and execution on decentralized protocols, transforming how goods and services are traded in an open and trustless marketplace. Their capabilities can be grouped into two main functions: aggregating supply and demand, and facilitating trade across platforms, both of which are supported by additional features that enhance decision-making and user experience.

At the core of decentralized commerce is the need to unify fragmented data. AI agents address this by sourcing and normalizing product data from siloed websites, marketplaces and platforms, and uploading it to decentralized protocols to create a unified and accessible marketplace. Simultaneously, they analyze buyer intent by examining consumer behavior, search patterns and explicit demand signals from multiple platforms.

By combining supply and demand aggregation, these agents ensure that buyers and sellers can find each other efficiently, reducing friction and optimizing liquidity in the marketplace. Intelligent supply-demand matching further refines this process by connecting products with buyers based on price, quality, location and preferences, automating the process to streamline transactions.

Once supply and demand are matched, AI agents can facilitate transactions using decentralized protocols. This includes managing escrow services, automating payments through smart contracts and coordinating logistics for physical goods, ensuring a seamless and trustless trading experience. Additionally, these agents bridge decentralized commerce protocols with traditional e-commerce platforms, enabling cross-platform interoperability.

AI agents also provide actionable insights by analyzing global trends, pricing and consumer preferences. This market intelligence helps sellers and buyers make informed decisions, enabling competitive positioning and improving trade strategies. By continuously adapting to changes in market dynamics, AI agents empower participants to navigate decentralized commerce effectively.

Together, these functions position AI agents as the driving force behind decentralized commerce by fostering transparency, efficiency and liquidity in a global marketplace. By bridging data silos, automating transactions and enhancing decision-making, they create a robust foundation for a decentralized economy that is accessible, scalable, and inclusive.

The symbiotic relationship between crypto and AI

The synergy between crypto and AI will be central to the transformation of commerce into a decentralized, trustless ecosystem. Crypto needs AI to simplify its inherently complex systems, making decentralized protocols more accessible to users.

AI overlays crypto’s intricate user interfaces with natural language interfaces, enabling seamless interactions. For example, instead of manually navigating blockchain wallets and smart contracts, users can simply request that an AI agent purchase an item on their behalf. The AI agent then executes the transaction by interfacing directly with crypto protocols, abstracting the technical complexities from the user.

Conversely, AI needs crypto to provide the verifiable, deterministic execution of commerce transactions that ensures trust in autonomous operations. Decentralized commerce protocols, powered by blockchain, offer tamper-proof and transparent transaction records. This verifiability is crucial as AI agents take on more significant roles in facilitating and automating commerce, ensuring that actions are not only efficient but also provable and trustworthy.

Together, these technologies unlock the full potential of decentralized ecosystems. AI’s ability to process information and act autonomously, combined with crypto’s capacity for secure and transparent execution, creates a powerful foundation for a new era of decentralized commerce. This synergy will drive adoption, streamline transactions and foster trust in global markets.

The 2 phases of decentralized AI commerce: vampire attack and disruption

Initially, decentralized AI commerce will launch by «vampire attacking» existing e-commerce platforms and marketplaces. AI agents will scrape product and buyer data from these siloed systems, creating a parallel decentralized inventory and demand pool. Transactions will then be facilitated across decentralized commerce rails, leveraging the low costs, trustless security and verifiability provided by smart contracts.

This stage mirrors how Airbnb disrupted Craigslist, as described by Sangeet Choudary in the book “Platform Revolution.” Airbnb initially drew supply (room listings) and demand (users) from Craigslist by offering an enhanced booking widget. This allowed Airbnb to capture and control interactions between buyers and sellers while building its own platform.

As decentralized commerce protocols mature, they will shift from complementing to directly disrupting and displacing traditional platforms. The superior efficiency, transparency and open nature of these systems — powered by AI agents — will attract both buyers and sellers, reducing reliance on centralized platforms. Just as Airbnb eventually created an independent ecosystem that eclipsed Craigslist, decentralized commerce will outcompete and render traditional marketplaces obsolete.

The future of commerce: a universal marketplace for things

By combining AI automation with decentralized trust mechanisms, commerce will no longer be constrained by geography, platform restrictions or centralized gatekeepers. Instead, we will see the emergence of a truly global, liquid market for all physical and digital assets — a marketplace for the future. This transition will not only democratize access but also ensure that the value created within the ecosystem is distributed among participants, rather than captured by a few centralized entities.

The era of decentralized AI commerce is just beginning, and its potential to reshape markets parallels the internet’s transformative impact on information.

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5 Ways the SEC Can Embrace Innovation

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The U.S. Securities and Exchange Commission has long been the world’s most influential financial regulator, helping to ensure our capital markets are the deepest, fairest, and most accessible in the world. But its continued relevance will depend on whether it can do more than merely respond to innovation — it must proactively foster it.

For nearly a century, the SEC has adapted to evolving markets, new technologies and greater retail participation. In its best moments, the agency has embraced innovation in service of transparency, investor protection, and capital formation. But in recent years, it has strayed from that legacy — nowhere more visibly than in its approach to crypto and blockchain.

The good news is, with a change in leadership and a more open posture emerging, the SEC has a chance to course-correct. But the bigger question is: how do we make that change permanent? How do we build innovation into the SEC’s DNA so that the next promising financial technology isn’t strangled in its crib?

I spent nearly six years at the SEC, first as a Senior Counsel in the Division of Enforcement and then as Chief Counsel in the Office of Legislative and Intergovernmental Affairs. I’ve since held senior legal and policy roles in crypto firms across the ecosystem. From both perspectives, one thing is clear: the SEC can fulfill its mission more effectively — and maintain its global leadership — only if it becomes a proactive partner in financial innovation.

The SEC at Its Best

The SEC has a proud history of embracing change to the benefit of investors and markets alike. In the 1990s, it digitized corporate filings through EDGAR, replacing paper documents with searchable databases. It later approved Regulation ATS, enabling the rise of alternative trading systems that increased competition and liquidity. ETFs, which were once novel, are now mainstream products that offer low-cost, diversified exposure to a wide range of assets. More recently, fractional-share trading has empowered millions of retail investors to own a slice of companies they once could only admire from afar.

One especially relevant example as the SEC thinks about how to regulate crypto is the agency’s treatment of asset-backed securities. In the 1980s and 1990s, the SEC recognized that these complex financial products didn’t fit neatly into existing disclosure regimes. After years of study and no-action letters, it developed a tailored disclosure framework in 2004 — refined further in 2014 — that balanced innovation with investor protection. And it didn’t need to bring hundreds of enforcement actions to do it.

When the SEC Fell Behind

There are also times the SEC failed to adapt, to the detriment of both investors and markets. It was slow to respond to the rise of high-frequency trading, contributing to the 2010 Flash Crash. It took years to implement the crowdfunding rules authorized by the JOBS Act. It lagged on digital reporting standards, delaying broader access to market data.

And, for much of the last few years, its stance on crypto veered from caution to outright hostility. Instead of issuing clear rules for digital assets, the agency pursued a scattershot enforcement campaign — often against firms that were seeking to comply in good faith. Many of these actions didn’t even involve fraud or investor loss. Meanwhile, American crypto companies fled overseas, and a global industry flourished without us.

Even the SEC’s grudging approval of spot bitcoin ETFs in 2024 came only after it was forced by a federal court. And while the agency at one point talked about creating a crypto disclosure framework akin to what it did for ABS, it never followed through.

Innovation Isn’t the Enemy

Crypto may be new, but the SEC has faced this challenge before. It knows how to modernize its rules to meet new realities. What’s different now is the opportunity to leverage innovation — not just regulate it.

Take blockchain technology. It could enable near-instant trade settlement, reducing risk and freeing up capital. It could improve market transparency through immutable records and real-time transaction data. It could lower operational costs by reducing intermediaries. And tokenization could expand access to private markets and hard-to-reach asset classes, benefiting both issuers and investors.

Ironically, the SEC hasn’t seriously explored how blockchain could improve its own market oversight. That’s a missed opportunity. But it’s not too late.

A Blueprint for the Future

So what would it look like to build innovation into the SEC’s core mission?

  • Revise the SEC’s Mandate: Congress should amend the Securities Exchange Act of 1934 to explicitly include the promotion of innovation and modernization, alongside investor protection, market integrity, and capital formation.
  • Rethink Metrics of Success: The SEC shouldn’t measure success solely by the number of enforcement actions or penalties collected. It should also look to capital formation, investor confidence, and the safe adoption of new technologies.
  • Create an Innovation Office: A dedicated, empowered team should engage with entrepreneurs, technologists, and academics to guide responsible innovation — just as similar offices in the U.K. and Singapore have done.
  • Adopt Risk-Based Regulation: Not every new product or platform needs full regulatory treatment on day one. Pilot programs, safe harbors, and regulatory sandboxes can help innovators test ideas while maintaining appropriate guardrails.
  • Invest in Education and Training: SEC staff need better fluency in emerging technologies. Cross-disciplinary expertise should be rewarded and cultivated.

These are not radical ideas — they are proven tools drawn from the SEC’s own playbook.

In a global race to define the future of finance, the SEC has a choice: lead or fall behind. Its greatest strength has always been its credibility and ability to adapt.

The next generation of investors and entrepreneurs won’t wait around for 20th-century rules to catch up to 21st-century innovation. Nor should they have to. If the SEC wants to remain the gold standard, it must adapt once again — not just to the present, but to what comes next.

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Is ETH Still Special?

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We are never shy about holding ETH to account as crypto’s second largest asset and the DeFi intuition gateway for traditional investors. But mainstream adoption requires a growth story, and so far this year ETH is (put kindly) failing to lead.

ETH sits in 16th place in the CoinDesk 20 YTD performance leaderboard, down 53%. Going back a year, the numbers look similar: 15th place and down 50%. Its market cap has dwindled so much relative to XRP that both are expected to be capped in the upcoming CoinDesk 20 reconstitution, a first.

(CoinDesk Indices)

ETH’s woes are news to few in the industry, but for us as index and product builders for «5%-ers,» it begs the question: is ETH still special? A distinguished provenance can only take you so far. ETH continues to dominate its on-chain categories (even before adding in L2s) and is arguably the second best brand name in crypto. There are even thoughtful ideas about ETH’s end-state as an essential supporting component of our blockchain future; we hear expressions like, «Ethereum will be the clearinghouse of DeFi.»

But mainstream adoption requires a growth story.

We have observed over the last few weeks that bitcoin has shown impressive resilience to fragile global markets. This past week was no exception, and as we pointed out last week, expectations for higher inflation – now echoed by Fed Chair Powell – could help support movement into bitcoin.

But the crypto market’s dependency on bitcoin to lead prices higher is one we hope the digital asset class outgrows. ETH can reassert a leadership position, as it briefly did in the weeks following the U.S. election. If not, CoinDesk 20 investors have exposure to much of ETH’s competition.

CoinDesk IndicesEther dominates DeFi

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GSR Anchors $100M Investment in Upexi to Purchase SOL, Stock Rockets 700%

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Crypto trading firm GSR led a $100 million private placement into Upexi (UPXI), a consumer-goods company pivoting to a digital asset-based treasury strategy.

The company, whose products include medicinal mushroom gummies and pet-grooming tools, said it will use the capital to accumulate and stake solana (SOL) tokens. The Tampa, Florida-based company had a market cap of $3 million on Friday.

The investment, structured as a private investment in public equity (PIPE), comes as Upexi shifts from physical product manufacturing to managing part of its balance sheet using Solana, a high-speed blockchain known for low fees and fast settlement, according to a press release.

The investment announcement sent Upexi’s stock soaring more than 700%, from around $2.30 to $19 at the time of writing.

Upexi stock price. (TradingView)

GSR’s involvement points to a growing overlap between public markets and blockchain finance.

“This investment highlights the growing demand for efficient, secure access to high-quality crypto assets in public markets” Brian Rudick, GSR’s head of research, said in a statement.

Solana Foundation president Lily Liu said the deal marked another step in connecting traditional financial firms with decentralized infrastructure.

The move “underscores GSR’s confidence in Solana as a leading high-performance blockchain,” the finance company said in a release.

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