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FIFA Teams Up With Avalanche to Build Its Own Blockchain, Expanding Web3 Ambition

FIFA, football’s global governing body, plans to use Avalanche’s network to power its own dedicated layer-1 blockchain.
The FIFA Blockchain is an Avalanche L1, a customizable blockchain that uses Avalanche’s technology (also previously known as a subnet). The news comes as the Avalanche network recently went through its major Avalanche9000 upgrade, aimed at attracting new developers and encouraging them to create customized L1s.
Thursday’s announcement is not FIFA’s first foray into the world of blockchain and crypto. In 2022, the football body released a non-fungible token (NFT) collection on the Algorand blockchain ahead of the Qatar World Cup. FIFA also teased this change in April, noting that it would shift its collection to an EVM-compatible blockchain while continuing to pursue Web3 initiatives.
The NFT craze, which saw large institutions and corporations jumping into the trend, has now mostly vanished after the brutal crypto winter that dampened industry sentiment for several painful years. However, a large entity such as FIFA’s continued focus on blockchain likely signals that the use case for the technology hasn’t died down, and big enterprises are still looking to dabble in the industry.
“Avalanche is designed for enterprises and organizations looking to build custom, high-performance blockchain solutions,” said John Nahas, chief business officer at Ava Labs, in a press release shared with CoinDesk . “FIFA’s decision to launch its L1 on Avalanche is a testament to our technology’s ability to support global-scale applications with speed, flexibility, and security.”
While FIFA currently only has a World Cup NFT collection and a digital collectibles marketplace, it did not share what else it is planning to release on its new blockchain.
Read more: FIFA Embraces NFTs Tied to Classic Games Highlights for World Cup 2022
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CoinDesk 20 Performance Update: AAVE Rises 2.8% as Index Trades Higher from Tuesday
CoinDesk Indices presents its daily market update, highlighting the performance of leaders and laggards in the CoinDesk 20 Index.
The CoinDesk 20 is currently trading at 3283.15, up 0.4% (+13.33) since 4 p.m. ET on Tuesday.
Eight of 20 assets are trading higher.
Leaders: AAVE (+2.8%) and BCH (+1.9%).
Laggards: POL (-2.1%) and DOT (-1.1%).
The CoinDesk 20 is a broad-based index traded on multiple platforms in several regions globally.
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U.S. CPI Rose Softer Than Expected 0.1% in May

There was good news on the U.S. inflation front in May as both the headline and core rates of the Consumer Price Index rose less than forecast.
The CPI rose X.1% in May, according to the Bureau of Labor Statistics. Economist forecasts had been for 0.2% and April’s pace was 0.2%.
On a year-over-year basis, the CPI climbed 2.4% against estimates for 2.5% and April’s 2.3%
Core CPI, which strips out the volatile food and energy categories, rose 01% last month versus forecasts for 0.3% and 0.2% in April. Year-over-year core CPI was 2.8% versus an expected 2.9% and 2.8% in April.
Markets hold to rate-cut outlook
Bitcoin rose about 0.6% in the moments following the news, trading at $109,800, up 0.3% over the past 24 hours.
Despite continued uncertainty around inflation’s trajectory, the market remains confident that the Federal Reserve will begin easing policy later this year. According to the CME FedWatch Tool, traders are fully pricing in two rate cuts, with the first expected in September and the second in December.
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Binance Wallet Launches Alpha Earn Hub Amid Record $12.5B Daily Volume

Binance Wallet rolled out its Binance Alpha Earn Hub on Wednesday. The hub will reward users that provide liquidity on Alpha token token pools, offering a form of annual interest generated by trading fees generated from these pools.
The introduction of the hub comes as Binance Wallet surpassed $12.5 billion in daily on-chain volume, a record high spurred by increased activity around Binance Alpha, a platform that which hosts token launches and airdrops.
“Reaching a new all-time high of $12.5 billion in daily on-chain trading volume reflects the growing demand from users actively engaging with Binance Alpha on Binance Wallet,” said Winson Liu, Global Lead of Binance Wallet.
The recent release also means that liquidity providers will also earn points for managing positions on decentralized exchange PancakeSwap, which accessed via the Binance Alpha Earn Hub.
Points can be used to increase allocation of newly-issued tokens and will all eventually be converted into token airdrops.
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