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Ethereum Touted as ‘Foundational Layer for Global Finance’ by Firm With $500M ETH Bet

At the time of writing, Ether (ETH) is trading at around $2,505, up 0.56% in the past 24-hours, according to CoinDesk Research’s technical analysis model. As for the broader crypto market as gauged by the CoinDesk 20 Index (CD20), it is up 0.34% during the same period.
SharpLink Gaming, Inc. (SBET) is a pioneering online performance marketing company specializing in the sports betting and iGaming industries. Headquartered in Minneapolis, SharpLink leverages its AI-powered C4 platform to deliver personalized, data-driven marketing content that enhances customer acquisition and retention for sportsbook and casino operators. The company has expanded through strategic acquisitions and partnerships, establishing itself as a leader in the evolving sports betting ecosystem.
On July 4, 2025, SharpLink announced on X that it has become the first publicly listed company to adopt ETH as its primary treasury reserve asset. The company outlined a comprehensive treasury strategy focused on accumulating ETH, staking it, and growing ETH-per-share to create long-term shareholder value.
SharpLink emphasized that its goal is not just to hold ETH but to actively deploy it through native staking, restaking, and Ethereum-based yield strategies. The company highlighted ETH’s advantages as a corporate reserve asset: it is productive via staking rewards, composable across decentralized finance protocols, scarce, secure, and aligned with the infrastructure of the future internet. This approach represents a bold redefinition of traditional treasury management, integrating decentralized finance principles into corporate finance.
This strategic pivot began with a $425 million private placement announced on May 27, led by Consensys and other prominent crypto investors, to fund the acquisition of ETH as SharpLink’s primary treasury asset. Joseph Lubin, Ethereum co-founder and founder of Consensys, joined SharpLink’s Board of Directors as Chairman upon closing this placement, reinforcing the company’s commitment to blockchain innovation.
Since officially launching its ETH treasury strategy on June 2, SharpLink has aggressively expanded its Ethereum holdings. Between May 30 and June 12, 2025, the company acquired approximately 176,271 ETH for about $463 million at an average price of $2,626 per ETH.
Following this, from June 16 to June 20, SharpLink purchased an additional 12,207 ETH for roughly $30.7 million, funded in part by $27.7 million raised through At-The-Market (ATM) equity sales.
By June 24, SharpLink’s ETH holdings reached 188,478 ETH, with 100% of these reserves deployed in staking solutions generating staking rewards. And by July 1, the treasury expanded further to 198,478 ETH, yielding over 220 ETH in staking rewards since the strategy’s inception.
Joseph Lubin has stated that embedding Ethereum at the core of SharpLink’s capital strategy embodies technological progress and institutional trust, positioning the company to lead the evolution of digital commerce. Meanwhile, CEO Rob Phythian has noted that SharpLink’s upcoming Nasdaq closing bell ceremony on July 7, 2025, will symbolize this new chapter, showcasing how digital assets can coexist with public market discipline and corporate governance.
SharpLink’s Ethereum treasury strategy uniquely positions the company at the crossroads of sports betting, blockchain technology, and decentralized finance, offering investors regulated and transparent exposure to Ethereum’s growth potential while advancing SharpLink’s mission to innovate the multi-billion-dollar iGaming industry.
Technical Analysis Highlights
- ETH gained 2.2% from July 4 15:00 to July 5 14:00, climbing from $2,475.48 to $2,530.02.
- A sharp sell-off between 13:06 and 14:05 pushed ETH down to $2,514.85 before buyers stepped in.
- Strong support formed between $2,480 and $2,500 during the July 5 16:00 hour, with 382,821 ETH traded.
- A bullish breakout on July 4 at 22:00 lifted ETH above $2,520, with resistance confirmed near $2,530.
- ETH consolidated around $2,515 with signs of reduced volatility and an ascending recovery trendline after 13:40.
- Momentum remains neutral short-term but structurally bullish given broader uptrend since late June.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
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Is Ethereum’s DeFi Future on L2s? Liquidity, Innovation Say Perhaps Yes

Ethereum is in the midst of a paradox. Even as ether hit record highs in late August, decentralized finance (DeFi) activity on Ethereum’s layer-1 (L1) looks muted compared to its peak in late 2021. Fees collected on mainnet in August were just $44 million, a 44% drop from the prior month.
Meanwhile, layer-2 (L2) networks like Arbitrum and Base are booming, with $20 billion and $15 billion in total value locked (TVL) respectively.
This divergence raises a crucial question: are L2s cannibalizing Ethereum’s DeFi activity, or is the ecosystem evolving into a multi-layered financial architecture?
AJ Warner, the chief strategy officer of Offchain Labs, the developer firm behind layer-2 Arbitrum, argues that the metrics are more nuanced than just layer-2 DeFi chipping at the layer 1.
In an interview with CoinDesk, Warner said that focusing solely on TVL misses the point, and that Ethereum is increasingly functioning as crypto’s “global settlement layer,” a foundation for high-value issuance and institutional activity. Products like Franklin Templeton’s tokenized funds or BlackRock’s BUIDL product launch directly on Ethereum L1 — activity that isn’t fully captured in DeFi metrics but underscores Ethereum’s role as the bedrock of crypto finance.
Ethereum as a layer-1 blockchain is the secure but relatively slow and expensive base network. Layer-2s are scaling networks built on top of it, designed to handle transactions faster and at a fraction of the cost before ultimately settling back to Ethereum for security. That’s why they’ve become so appealing to traders and builders alike. Metrics like TVL, the amount of crypto deposited in DeFi protocols, highlight this shift, as activity is moved to L2s where lower fees and quicker confirmations make everyday DeFi far more practical.
Warner likens Ethereum’s place in the ecosystem to a wire transfer in traditional finance: trusted, secure and used for large-scale settlement. Everyday transactions, however, are migrating to L2s — the Venmos and PayPals of crypto.
“Ethereum was never going to be a monolithic blockchain with all the activity happening on it,” Warner told CoinDesk. Instead, it’s meant to anchor security while enabling rollups to execute faster, cheaper and more diverse applications.
Layer 2s, which have exploded over the last few years because they are seen as the faster and cheaper alternative to Ethereum, enable whole categories of DeFi that don’t function as well on mainnet. Fast-paced trading strategies, like arbitraging price differences between exchanges or running perpetual futures, don’t work well on Ethereum’s slower 12-second blocks. But on Arbitrum, where transactions finalize in under a second, those same strategies become possible, Warner explained. This is apparent, as Ethereum has had fewer than 50 million transactions over the last month, compared to Base’s 328 million transactions and Arbitrum’s 77 million transactions, according to L2Beat.
Builders also see L2s as an ideal testing ground. Alice Hou, a research analyst at Messari, pointed to innovations like Uniswap V4’s hooks, customizable features that can be iterated far more cheaply on L2s before going mainstream. For developers, quicker confirmations and lower costs are more than a convenience: they expand what’s possible.
“L2s provide a natural playground to test these kinds of innovations, and once a hook achieves breakout popularity, it could attract new types of users who engage with DeFi in ways that weren’t feasible on L1,” Hou said.
But the shift isn’t just about technology. Liquidity providers are responding to incentives. Hou said that data shows smaller liquidity providers increasingly prefer L2s where yield incentives and lower slippage amplify returns. Larger liquidity providers, however, still cluster on Ethereum, prioritizing security and depth of liquidity over bigger yields.
Interestingly, while L2s are capturing more activity, flagship DeFi protocols like Aave and Uniswap still lean heavily on mainnet. Aave has consistently kept about 90% of its TVL on Ethereum. With Uniswap however, there’s been an incremental shift towards L2 activity.
Another factor accelerating L2 adoption is user experience. Wallets, bridges and fiat on-ramps increasingly steer newcomers directly to L2s, Hou said. Ultimately, the data suggests the L1 vs. L2 debate isn’t zero-sum.
As of September 2025, about a third of L2 TVL still comes bridged from Ethereum, another third is natively minted, and the rest comes via external bridges.
“This mix shows that while Ethereum remains a key source of liquidity, L2s are also developing their own native ecosystems and attracting cross-chain assets,” Hou said.
Ethereum thus as a base layer appears to be cementing itself as the secure settlement engine for global finance, while rollups like Arbitrum and Base are emerging as execution layers for fast, cheap and creative DeFi applications.
“Most payments I make use something like Zelle or PayPal… but when I bought my home, I used a wire. That’s somewhat parallel to what’s happening between Ethereum layer one and layer twos,” Warner of Offchain Labs said.
Read more: Ethereum DeFi Lags Behind, Even as Ether Price Crossed Record Highs
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CoinDesk 20 Performance Update: Avalanche (AVAX) Gains 4.6% as Index Moves Higher

CoinDesk Indices presents its daily market update, highlighting the performance of leaders and laggards in the CoinDesk 20 Index.
The CoinDesk 20 is currently trading at 4267.12, up 0.7% (+27.81) since 4 p.m. ET on Monday.
Eighteen of 20 assets is trading higher.
Leaders: AVAX (+4.6%) and NEAR (+2.9%).
Laggards: AAVE (-0.9%) and BCH (-0.2%).
The CoinDesk 20 is a broad-based index traded on multiple platforms in several regions globally.
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Santander’s Openbank Starts Offering Crypto Trading in Germany, Spain Coming Soon

The digital banking arm of Spanish financial giant Santander Group, Openbank, opened cryptocurrency trading for customers in Germany, with plans to add its home market in the next few weeks.
The new service allows users to buy, sell and hold five popular cryptocurrencies: bitcoin (BTC), ether (ETH), litecoin (LTC), polygon (MATIC) and cardano (ADA), according to a press release. The cryptocurrencies are available alongside stocks, ETFs and investment funds.
Customers can trade without moving funds to an external platform, keeping all investments in one place under Santander’s umbrella, the bank said.
“By incorporating the main cryptocurrencies into our investment platform, we are responding to the demand of some of our customers,” said Coty de Monteverde, head of crypto at Grupo Santander.
The bank charges a 1.49% fee per transaction, with a 1 euro ($1.2) minimum, and does not include custody fees. The bank said it plans to add more cryptocurrencies and new features, such as crypto-to-crypto conversions, in coming months.
Santander Private Bank was back in 2023 making headlines when it started letting clients with accounts in Switzerland trade BTC and ETH. It selected crypto safekeeping technology firm Taurus for custody.
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