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Ethereum Advocate William Mougayar to Lead Ecosystem’s New Profile-Raising Initiative

Long-time Ethereum advocate William Mougayar is to be the curator and editor of the Ethereum Market Research Center (EMRC), a community-led initiative aimed at raising the profile of the blockchain’s ecosystem among institutional and professional audiences.
EMRC will feature contributions from prominent builders, researchers and analysts across the Ethereum landscape. It will include original research authored by EMRC contributors, curated material by external sources, thought-leadership pieces and a real-time news feed.
Ethereum comprises a large and innovative ecosystem that plays host to the major stablecoin market share, the proliferation of real-world assets (RWAs) and most of the total value locked in decentralized finance (DeFi). But many argue this has not been reflected in the price of the ether ETH token. That’s partly because rival blockchains have been more organized and systematic about getting their message across, Mougayar said.
“Ethereum is No. 1 when it comes to market share, but we realize it has not been communicating its messages as well as it should,” Mougayar said in an interview. “Meanwhile, Solana has been very aggressive from a marketing perspective.”
The new research hub aims to take on some of the educational burden not suited to the developer-focused Ethereum Foundation, and simply to “re-energize the Ethereum message,” Mougayar said. The move is part of a wider drive to push Ethereum into its next institutional phase, while will involve multiple firms and individual leaders, he added.
The idea that many competing layer-2 blockchains running on top of Ethereum and offering cheaper and faster transactions has somehow cannibalized the mother chain is more of a misplaced perception than an actual issue, Mougayar said.
“Ethereum is really the L2s and the L1 working together,” Mougayar said. “By the end of the year, there will probably be 200 L2s. So it’s about a whole ecosystem and not about a contest of features. Ethereum is very decentralized and it’s going to continue to grow laterally, just like the internet.”
Wholehearted decentralization, something lacking in other blockchain ecosystems, Mougayar points out, does make things like messaging tricky for Ethereum.
“The problem with a decentralized system is that everything is all over the place and in some ways that can be a weakness,” Mougayar said. “So the way to remedy this weakness is to recentralize some of this. So at some point in time, you have to recentralize the decentralized mass so you can see it, so it can be easier for people to see it all in one place.”
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Crypto Market Maker Wintermute Snags Bitcoin Credit Line From Cantor Fitzgerald

Wintermute, a digital assets-focused market maker and OTC desk, has attained a bitcoin(BTC)-backed credit line from Cantor Fitzgerald, following similar financing deals announced last month with Maple Finance and FalconX.
Cantor said the newly launched Bitcoin Financing Business is expected to provide up to $2 billion in financing during its initial rollout. The size of Wintermute’s deal with the investment bank was not disclosed.
The lending and borrowing of crypto was taking place on an industrial scale several years back, but many of the firms involved either incurred heavy losses or were forced into bankruptcy as contagion spread through the industry. But Cantor’s debut perhaps signals a new and more institution-friendly phase.
Wintermute is currently expanding its presence in the U.S., where a groundswell of movement is happening in crypto trading under Donald Trump’s pro-innovation administration.
Institutional demand for digital assets such as bitcoin, stablecoins, and select high beta altcoins continues to accelerate, driven by catalysts such as ETF developments and shifts in interest rate environments, said Wintermute CEO Evgeny Gaevoy.
“Given the capital intensive nature of our operations, especially OTC trading, which involves managing settlement windows and maintaining capital across multiple venues, the facility enhances our ability to hedge risks effectively across exchanges and maintain broad market coverage,” Gaevoy said in an email.
Read more: Wall Street Giant Cantor Debuts Bitcoin Lending Business With First Tranches to FalconX, Maple
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BlackRock’s Spot Bitcoin ETF Snaps Four-Week Downtrend in Volumes

BlackRock’s spot bitcoin (BTC) exchange-traded fund (ETF) listed on Nasdaq under the ticker IBIT rose 3.49% last week, snapping a four-week downtrend in trading volumes.
A total of 210.02 million shares changed hands in the week ended June 27, registering a 22.2% growth from the preceding week’s volume tally of 171.74 million shares, according to data source TradingView. That’s the first weekly growth since the third week of May.
The renewed upswing in volume comes amid continued demand for the ETF. Last week, IBIT registered a net inflow of $1.31 billion, following the preceding week’s tally of $1.23 billion. The largest publicly listed fund has amassed $3.74 billion in investor money this month, according to data source SoSoValue.
The 11 spot ETFs listed in the U.S. have collectively registered a net inflow of over $4 billion this month, marking the third consecutive monthly inflow.
The chart shows that IBIT has formed a bull flag, mimicking the bullish continuation pattern on the spot BTC price chart.
A breakout, if confirmed, would signal an extension of the bull run from early April lows near $42.98.
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Bhutan Bets on Binance Pay to Power Crypto-Backed Tourism Economy

Bhutan is going full tilt on crypto — not just to modernize its financial rails, but to attract high-value global travelers and build a digitally resilient economy.
At the Digital Bhutan panel, co-hosted by Binance, officials laid out a clear vision: bring crypto out of theory and into everyday life.
“Tourists complain they can’t use SWIFT or pay easily. Binance Pay fixes that,” said Damcho Rinzin, director of the department of tourism. Rinzin added that travelers are already using crypto to buy local goods — in one case, even groceries to cook their own meals.
Bhutan’s ambitions remain modest, just 300,000 visitors a year. But it wants them to stay longer and spend more — with Binance Pay’s 40 million plus user base as a lever. Binance CEO Richard Teng framed it as a shift from speculation to infrastructure.
“This is the first national crypto payments system,” Teng said. “The average crypto tourist spends $1,000 — nearly three times a regular tourist — and merchants receive instant settlements,” he added.
With over 1,000 merchants onboarded, and zero fees on Binance Pay compared to steep charges from other providers, Bhutan hopes to build a community-driven, tech-savvy ecosystem that aligns with its values. DK Bank, which played a pioneering role in Bhutan’s early bitcoin mining efforts, is now spearheading crypto adoption on the ground.
“Mobile and QR payments are already high,” said the bank’s CEO, Ugyen Tenzin said. “Crypto just fits,» he added.
«And this is just the start,» said Hobeng Lim, managing director of finance at Gelephu Mindfulness City. Gelephu Mindfulness City is a planned city in the country which merges technology, like blockchain, with culture, and sustainability.,
Lim added that they are many more blockchain-native projects in the pipeline, with digital assets formally recognized as a future growth engine.
“Crypto is not a side experiment, It’s a core industry,” Lim said.
Read more: Bhutan’s Crypto Reserve Could Pave Way for Economic Growth in Other Countries
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