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EasyA Wants to Attract More Than Just ‘Bounty Hunters’ to Its Hackathons

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Many participants in industry hackathons are just looking to make some quick prize money and move on to the next contest — Dominic Kwok calls them “bounty hunters.”

But EasyA, the start-up for developers that he and his brother Phil started four years ago, is looking for a different type of competitor — those who are looking to build companies that can have a significant impact on Web3. It’s an approach that has proved fruitful, with the companies coming out of EasyA’s app community and monthly in-person hackathons having raised money at a collective valuation of over $3 billion from top VC firms such as a16z crypto and CMT Digital. And EasyA’s mobile app, which helps developers easily start building their own Web3 projects, has over a million users worldwide.

At the first EasyA Consensus hackathon in Austin last May, more than 700 participants launched 100 different crypto projects, and the Kwoks are expecting similar numbers for upcoming events at Consensus Hong Kong and Consensus Toronto (if you’d like to apply for the EasyA Hackathon at Consensus Hong Kong 2025, please go here).

Here they discuss why their unique approach to hackathons, how they expect Consensus Hong Kong will differ from hackathons in other parts of the world and how Donald Trump’s election could affect the types of projects crypto developers focus on.

This series is brought to you by Consensus Hong Kong. Come and experience the most influential event in Web3 and Digital Assets, Feb.18-20. Register today and save 15% with the code CoinDesk15.

This interview has been condensed and lightly edited for clarity.

How did EasyA get started?

Dominic: So we originally launched EasyA about four years ago as the go to place for anyone to learn about the world’s best blockchains. Anyone can use the EasyA app on iOS and Android to learn about the top Layer Ones out there, like Solana, Polkadot, Stellar and Ripple’s XRP Ledger. And people can learn how to not only develop, but also launch their own projects. We also host a lot of big hackathons in person all around the world, in which hundreds of people come in person and launch projects on our blockchain partners. And the goal is to get these people not just launching, but then also founding and building startups that go on to get funded by the ecosystem and VCs.

How do you approach hackathons differently than other companies that run these?

Dominic: Two things. The first is that EasyA is very focused on founders who want to start their own companies, versus hackathon “bounty hunters.” We really want to make sure that our participants actually stick around and build their projects because that’s where we see the future of Web3 really being built from. And the second thing is most of our hackathons are single chain, so participants focus on one piece of tech and they actually launch on that one, as opposed to focusing on 50 different chains. We want to put people in front of the best ecosystems that have the most support for developers.

How do you think the Consensus hackathon in Hong Kong will be different from those you hold in other parts of the world?

Dominic: The scale is just going to be super big. We’ve already had a record number of people apply for the seats in the arena. We’ll obviously have people from Hong Kong, but then also from other Asian countries like India, Indonesia, Vietnam, Malaysia, Singapore and China. And we’re also seeing huge numbers of people from the West want to come. For many of those people, it’ll be the first time they’ve actually been to Asia.

Do you expect there to be differences in the types of projects that developers in Asia pursue, as opposed to those in other parts of the world?

Phil: There’s a geographical element and then there’s also a thematic one. A huge theme that we’ve seen come up over the past couple of weeks is AI x Web3, and a lot of developers are excited about that intersection. We’ve also seen protocols like virtuals really kick off and become very successful, so I think we’ll see a lot of that. Geographically, in Asia there are obviously so many different currencies, and we’re seeing that developers there actually understand those cross-border use cases a lot better. If you’re a U.S.-based developer, you don’t necessarily see those friction points a ton. So I think that we’re going to see a lot more of the cross border payment solutions start to flesh themselves out.

How do you think Donald Trump’s presidency will affect the kinds of projects you see at your hackathons?

Phil: Obviously DeFi has always been one of the biggest areas of product market fit in crypto — arguably one of the few that actually has that fit. But so far because of, frankly, how scared a lot of developers were in the States, a lot of people just weren’t building nor launching in the U.S. And so you’d often go on to a decentralized app and it’ll say “Oh, you’re in the States, you can’t use this.” So that’s a very visible area where we’re going to start seeing changes. Another area where you can’t participate if you’re from the U.S. is airdrops. So if you are an end user, you couldn’t really access a lot of crypto. And if you wanted to target this demographic, which of course is the wealthiest in the world, you couldn’t. So I think DeFi is really going to explode, especially in the States.

Both of you are also speakers at Consensus Hong Kong. What will you be talking about?

Dominic: Our keynote will be about why it’s so hard right now for Web3 ecosystems to attract developers now. And we’re going to be giving some of our tips on how they can attract developers more easily and at a bigger scale. Right now, Web3 firms are competing over the same developers, and the growth of Web3 devs has pretty much stagnated. And obviously at EasyA, our whole mission is actually to bring way more developers into the space. That starts with making it easy. But we’re also making several big tech upgrades that will allow developers to build much more easily on-chain. And we’re going to be revealing those on stage.

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First Solana ETF to Hit the Market This Week; SOL Price Jumps 5%

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Solana SOL jumped about 5% Monday morning amid rumors that a SOL Staking exchange-trade fund (ETF) by Rex Shares and Osprey Funds could start trading on the market as soon as Wednesday.

The token later fell back slightly, now trading up about 2.3% over the past 24 hours at $157 at press time.

A spokesperson for Osprey confirmed to CoinDesk that the «fund will launch Wednesday,» following a post on X by the automated headline account «Unfolded.»

Just last week, Rex filed a letter with the Securities and Exchange Commission (SEC) asking whether comments had been resolved for their filing. Later that day, the asset manager posted on X that the ETF was “coming soon,” suggesting that the SEC had no further comments.

The REX-Osprey SOL+Staking ETF would be the first of its kind in the U.S. Several issuers are still awaiting approval for a spot SOL ETF which would likely also include staking capabilities.

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Katana Mainnet Goes Live as Pre-Deposits Hit $232M

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Self described ‘DeFi-first’ layer-2 blockchain Katana has launched its mainnet after receiving $232 million in pre-deposits.

Deposits flooded in after Katana was revealed to the public less than a month ago. DefiLlama data shows that deposited jumped from $75M to $2320M between June 1 and June 30.

Depositors will receive randomized reward NFTs called Krates, as well as a share of 70 million KAT tokens, Katana’s native token. Upon launch, yield farmers will be able earn more KAT by staking on platforms like Morpho and Sushi.

The blockchain aims to solve one of DeFi’s largest problems: Liquidity.

A lack of liquidity can lead to a multitude of issues including slippage, inefficient pricing and unsustainable yields.

Some of the mechanisms Katana will use to solve that the issues is VaultBridge, which is a product that enables yield generation on deposited assets on Ethereum, as well as chain-owned liquidity (CoL), which allows Katana to retain 100% of net sequencer fees and convert them into liquidity reserves.

«Katana represents the endgame for how blockchains create value in DeFi,» Marc Boiron, co-contributor of Katana said in a press release.

The launch coincides with yield farming incentives including token rewards for liquidity providers on Morpho and Sushi.

Despite being based on Ethereum, Katana is blockchain agnostic so users can generate a yield on blockchains like Solana through Katana’s collaboration with Jito, a liquid staking protocol.

UPDATE (June 30, 2025, 17:46 UTC): Updates to reflect new numbers in pre-deposits.

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Why Are There No Big DApps on Ethereum?

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On July 30, 2025, we will be celebrating a decade since Ethereum launched on mainnet. Inarguably, one of the biggest milestones in this industry’s short life.

When it launched as the world’s first smart contract platform, this was obviously something entirely new and a completely new way of thinking about software. Instead of renting access to someone else’s platform that could change the rules or lock you out at any moment, one could – in theory – now participate in systems that belonged to everyone and no one, where the rules were written in code and couldn’t be arbitrarily changed by a CEO’s whim. Users would own their date, and software would be maintained and managed by a network rather than a boardroom. The consequences seemed pretty utopian.

However, nearly ten years on from Ethereum’s launch and the dreams of a Web3 version of Amazon, eBay, Facebook or TikTok haven’t arrived, and are nowhere on the horizon.

Gavin Wood, Ethereum co-founder, and his vision of “Web3” envisaged exactly that. Joe Lubin, the renowned founder of Consensys, said that “Ethereum will have that same pervasive influence on our communications and our entire information infrastructure.»

The libertarian journalist Jim Epstein predicted a year after Ethereum’s launch that “the same types of services offered by companies like Facebook, Google, eBay, and Amazon will be provided instead by computers distributed around the globe.”

Vitalik Buterin himself envisaged Ethereum “law, cloud storage, prediction markets, trading decentralized hosting, [hosting] your own currency,” in his 2014 Bitcoin Miami speech, where he announced Ethereum to the world. “Perhaps even Skynet,” the fictional artificial neural network from the Terminator films. He has described the platform he created as both a threat and an opportunity to platforms like Facebook and Twitter back in 2021.

The Scale Problem

The barrier to achieving this vision is scale. The most successful consumer applications today serve hundreds of millions of users. Instagram processes more than 1 billion photo uploads daily. eBay handles roughly 17 billion dollars in transactions each quarter. Facebook’s messaging platforms process trillions of messages annually.

Ethereum processes about 14 transactions per second, and Solana can handle over 1000. Instagram handles over 1 billion photo uploads daily. eBay processes 17 billion dollars in transactions quarterly. The math doesn’t work.

Let’s entertain the decentralized eBay example for a moment. A truly decentralized eBay would demand far more than simple payments. Every listing creation or update would require onchain transactions for item metadata, pricing, and condition details. Auctions would need automatic bidding resolution with time-locked smart contracts. Escrow systems would have to hold funds until delivery confirmation, with DAO arbitration for disputes.

User reputation systems would require immutable rating storage tied to wallet addresses. Inventory management would need real-time stock tracking, possibly through tokenized goods. Shipping confirmations would demand oracle integration for delivery proofs. Marketplace fees and tax royalties would need smart contract enforcement. Optional identity verification systems would require decentralized credential management. Each interaction would multiply the transaction load exponentially beyond what current infrastructure could support.

It goes without saying that this would require a blockchain of unprecedented speed and throughput. Frankly, a decade after Ethereum, the infrastructure just hasn’t been there to support it.

The Economics Don’t Work

The business model hasn’t always made sense either. Modern applications need massive scale to generate revenue that covers development costs. Furthermore, layer 2 solutions fragment users across platforms, where (for example) Arbitrum users can’t directly interact with Polygon applications. This defeats the purpose of building unified global computing.

This isn’t theoretical. OpenSea struggled with profitability despite dominating NFT trading with high-value transactions & fee-tolerant users. If you can’t profit from selling digital art to crypto enthusiasts paying hundreds in fees, how do you build a marketplace for used goods? The economics are even worse for lower-value transactions that define mainstream commerce. A decentralized social network charging $5 per post would be dead on arrival.

Gaming applications that require a few dollars in transaction fees for every item trade won’t attract players who expect the same for free elsewhere. So far, the only viable on-chain businesses have been those that can extract massive value from relatively few users – essentially high-stakes financial applications and speculative trading.

The Calvary Is Coming

The industry accepted a false tradeoff: security and decentralization, or functionality and scale, but not both. But transaction throughput has steadily increased (and will continue to) across networks as the technology matures. We can now achieve massive scale even with proof of work chains, maintaining the security and decentralization that made blockchain revolutionary in the first place (rather than the premature embrace of proof of stake that compromised these principles).

Zero-knowledge proofs allow users to prove transaction validity locally, submitting only small cryptographic proofs that are aggregated recursively and in parallel by a network of provers. Networks can process millions of transactions without every node verifying each one individually. When users prove their own transactions, the marginal cost of adding an additional transaction approaches zero, and blockchains can finally support the economics that mainstream applications require.

But ten years on, it’s clear that the vision once laid out by the futurists of Web3 has moved at a disappointing pace. Let’s hope the next decade moves a little faster – and, fingers crossed – our blockchains too.

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