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CZ’s Dog Made a Killing for One Memecoin Creator and Murdered Everyone Else

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Life comes at you fast. Memecoin cycles… even faster.

Such was the gwei on a bloody Thursday in the memecoin trenches. The trend of the day was Changpeng Zhao’s dog. The former Binance CEO said on X that he would tweet its name and photo, knowing full well that the simple act would fuel opportunistic people to create memecoins.

Many crypto personalities have unwittingly seen their pooches turned into tokens. Seldom do they engage with – let alone encourage – the trend. CZ was different. He promised to release the alpha, but openly questioned how traders would know which memecoin was the «official» token to buy.

Nevermind that. At 11:12 AM New York time, CZ revealed he had a Belgian Malinois named «Broccoli.» In the same post he vowed not to release his own Broccoli coin, but teased he might trade the successful ones, and the BNB Foundation might lend some promotion, too.

There would be no bountiful Broccoli on Thursday.

By 11:15, oodles of tokens carrying the ticker BROCCOLI were trading on BNB Chain and Solana. Some of them soared out of the gate, seemingly reaching billion dollar-plus market caps as traders jockeyed for the predominant coin. With no apparent victor consolidating the bids, they came crashing down just as quickly.

The sudden spike and immediate reversal underscored the dangers of playing in the unregulated, lawless and morality-free memecoin economy. No one profits more than insiders.

Take the wallet that starts with 0x392eb. It spent less than $1000 to create the token «CZ’s Dog (Broccoli)» immediately after CZ’s tweet; it awarded itself over 110 million of the asset at mint, becoming its single-largest holder. Two minutes later it started selling.

Barely 20 minutes after launching Broccoli, 0x392eb had unloaded its entire stack for $6.5 million in profits. Its sell pressure helped crush the buyers rushing into the token on the belief (or rather desperate hope) that it would soar up only.

The token saw over 30,000 buyers and sellers Thursday execute nearly 100,000 transactions. Some early actors made millions, according to DEXscreener, but the winners’ tail quickly diminished. The 100th most successful Broccoli trader made a comparatively paltry $20,000 profit.

Anyone who bought this Broccoli in its first hour – the height of the craze – and held, is down big time. The token had a market cap of around $50 million at press time, well below its highs.

While 0x392eb was unloading their Broccoli as fast as they could, CZ spoke up:

«Let the best meme coin in the community win,» he posted on X, reiterating once again he would not personally pick a winner. He seemingly acknowledged in his post that this flavor of memecoin trading was a major gamble.

What he didn’t acknowledge in his post was the deck being so heavily stacked against traders. When one trader makes millions on a coin simply by creating it, giving it to themselves and selling, their profits only come because other people are willing to buy. That the creator is selling troves makes the coin’s success all the more unlikely.

What happened with 0x392eb’s Broccoli played out in similar fashion with other tokens that tried to capture the attention CZ spawned, further underscoring how the disjointed effort failed to pick a winner.

The escapade spawned dozens of posts on X lampooning people who lost money on Broccoli. It also sparked some soul-searching about the depressed state of memecoin trading.

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CoinDesk 20 Performance Update: Index Drops 2.5% as Nearly All Constituents Decline

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CoinDesk Indices presents its daily market update, highlighting the performance of leaders and laggards in the CoinDesk 20 Index.

The CoinDesk 20 is currently trading at 4248.74, down 2.5% (-109.09) since 4 p.m. ET on Monday.

One of 20 assets is trading higher.

9am CoinDesk 20 Update for 2025-09-15: vertical

Leaders: AVAX (+0.6%) and BCH (-0.8%).

Laggards: UNI (-9.9%) and LINK (-7.0%).

The CoinDesk 20 is a broad-based index traded on multiple platforms in several regions globally.

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Pantera-Backed Solana Treasury Firm Helius Raises $500M, Stock Soars Over 200%

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Helius Medical Technologies (HSDT) announced on Monday it’s raising more than $500 million in a private financing round to create a Solana-focused treasury company.

The vehicle will hold SOL, the native token of the Solana blockchain, as its reserve asset and aims to expand to more than $1.25 billion via stock warrants tied to the deal, the press release said.

The financing was led by Pantera Capital and Summer Capital, with participation from investors including Animoca Brands, FalconX and HashKey Capital.

Shares of the firm rallied over 200% above $24 in pre-market trading following the announcement. Solana was down 4% over the past 24 hours.

The firm is joining the latest wave of new digital asset treasuries, or DATs, with public companies pivoting to raise funds and buy cryptocurrencies like bitcoin (BTC), ether (ETH) or SOL.

Helius is set to rival with the recently launched Forward Industries (FORD) with a $1.65 billion war chest backed by Galaxy Digital and others. That firm confirmed on Monday that has already purchased 6.8 million tokens for roughly $1.58 billion last week.

Helius’ plan is to use Solana’s yield-bearing design to generate income on the holdings, earning staking rewards of around 7% as well as deploying tokens in decentralized finance (DeFi) and lending opportunities. Incoming executive chairman Joseph Chee, founder of Summer Capital and a former UBS banker, will lead the firm’s digital asset strategy alongside Pantera’s Cosmo Jiang and Dan Morehead.

«As a pioneer in the digital asset treasury space, having participated in the formation of the strategy at Twenty One Capital (CEP) with Tether, Softbank and Cantor, Bitmine (BMNR) with Tom Lee and Mozayyx as well as EightCo (OCTO) with Dan Ives and Sam Altman, we have built the expertise to set up the pre-eminent Solana treasury vehicle,» Cosmo Jiang, general partner at Pantera Capital, said in a statement.

«There is a real opportunity to drive the flywheel of creating shareholder value that Michael Saylor has pioneered with Strategy by accelerating Solana adoption,» he added.

Read more: Solana Surges as Galaxy Scoops Up Over $700M Tokens From Exchanges

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American Express Introduces Blockchain-Based ‘Travel Stamps’

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American Express has introduced Ethereum-based ‘travel stamps’ to create a commemorative record of travel experiences, as part of the firm’s revamped travel app.

The travel experience tokens, which are technically NFTs (ERC 721 tokens), are minted and stored on Coinbase’s Base network, said Colin Marlowe , VP, Emerging Partnerships at Amex Digital Labs.

The travel stamps, which can be collected anytime a traveler uses their card, are not tradable NTF tokens, Marlowe explained, and neither do they function like blockchain-based loyalty points – at least for the time being.

“It’s a valueless ERC-721, so technically an NFT, but we just didn’t brand it as such. We wanted to speak to it in a way that was natural for the travel experience itself, and so we talk about these things as stamps, and they’re represented as tokens,” Marlowe said in an interview.

“As an identifier and representation of history the stamps could create interesting partnership angles over time. We weren’t trying to sell these or sort of generate any like short term revenue. The angle is to make a travel experience with Amex feel really rich, really different, and kind of set it apart,” he said.

The Amex travel app also includes a range of tools for travels and Centurion Lounge upgrades, the company said.

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