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Crypto’s Market Penetration Tipping Point

The digital assets market has transformed from a niche experiment into a global force reshaping finance, commerce, and technology. In May 2025, the global crypto market is valued at $3.05 trillion, growing at a pace on par with the internet boom in the 90s.
A look at the growth curve
Historical adoption curves for technologies like the internet and smartphones demonstrate that 10% penetration often marks a tipping point, after which growth accelerates exponentially due to network effects and mainstream acceptance. Digital assets are now on this trajectory, driven by rising user adoption, institutional investment and innovative use cases. After years of public uncertainty, a pivotal milestone may be achieved this year: cryptocurrency user penetration can surpass the critical 10% threshold, estimated to reach 11.02% globally in 2025 by Statista, up from 7.41% in 2024.
The chart below compares the early user adoption curves of cryptocurrency and the internet. It highlights that crypto is growing at a significantly faster rate than the internet did in its early years.
The 10% threshold: a catalyst for exponential growth
With crypto expected to cross the 10% threshold of adoption in 2025, it is important to note that the 10% mark is not arbitrary —- it’s a well-documented tipping point in technology diffusion, rooted in Everett Rogers’ diffusion of innovations theory. This model shows that adoption shifts from early adopters (13.5%) to the early majority (34%) at around 10–15% penetration, marking the transition from niche to mainstream.
Crossing 10% market penetration triggers rapid growth as infrastructure, accessibility and social acceptance align. Two very recent examples of this are the smartphone and the internet.
For cryptocurrencies, surpassing 10% penetration in 2025 would signal a similar inflection point, with network effects amplifying adoption — more users increase liquidity, merchant acceptance and developer activity, making crypto more practical for everyday transactions like payments and remittances.
In the U.S., 28% of adults (approximately 65 million people) own cryptocurrencies in 2025, nearly doubling from 15% in 2021. Additionally, 14% of non-owners plan to enter the market this year, and 66% of current owners intend to buy more, reflecting significant momentum. Globally, two out of three American adults are familiar with digital assets, signaling a sharp departure from its earlier speculative reputation. These figures underscore the growing mainstream acceptance of digital assets, aligning with the post-10% adoption surge observed in other transformative technologies.
Crypto’s economic impact spans remittances, cross-border trade, and financial inclusion, particularly in Africa and Asia, where it empowers the unbanked.
Drivers of accelerated penetration
Several factors are propelling crypto past the 10% threshold:
- Blockchain technology: Its transparency and security support remittances, supply chain tracking, and fraud prevention, with Ethereum handling over 1.5 million daily transactions.
- Financial inclusion: Crypto enables financial access for unbanked populations, especially in Africa and Asia, via mobile and fintech platforms.
- Regulatory clarity: Pro-crypto policies in the UAE, Germany, and El Salvador (where bitcoin is legal tender) boost adoption, though uncertainty in India and China poses challenges.
- AI integration: Nearly 90 AI-based crypto tokens in 2024 enhance blockchain functionality for governance and payments.
- Economic instability: Crypto’s role as a hedge against inflation drives adoption in markets like Brazil ($90.3 billion in stablecoin transactions) and Argentina ($91.1 billion).
Institutional and business adoption
Institutional and business involvement is accelerating digital assets’ mainstream integration. Major financial players like BlackRock and Fidelity are going all in on crypto services and have launched crypto exchange-traded funds (ETFs), with 72 ETFs awaiting SEC approval in 2025.
Businesses are adopting crypto payments to cut fees and reach global customers, particularly in retail and e-commerce. Examples include Burger King in Germany accepting bitcoin since 2019 and PayPal’s 2024 partnership with MoonPay for U.S. crypto purchases. Platforms like Coinbase Commerce and Triple-A, alongside partnerships like Ingenico and Crypto.com, enable merchants to accept crypto with local currency settlements, reducing volatility risks.
DeFi activity has increased significantly in Sub-Saharan Africa, Latin America, and Eastern Europe. In Eastern Europe, DeFi accounted for over 33% of total crypto received, with the region placing third globally in year-over-year DeFi growth.
Challenges and acceleration ahead
Despite its momentum, digital assets face hurdles:
- Volatility: Crypto is a very volatile asset, often too volatile for institutional investors.
- Security concerns: Hacks, lost private keys and third party risks all contribute to uncertainty among investors.
- Regulatory scrutiny: Despite a very friendly U.S. government stance toward crypto and increasingly tolerant governments around the world, there are questions about how crypto will be treated across jurisdictions, specifically as they relate to securities.
Still, the trajectory is promising.
Bullish sentiment and crypto-friendly regulators, coupled with ETF momentum and payment integrations, underscore this trajectory. If innovation continues to balance out with trust, digital assets are likely to follow the internet and smartphone playbook — and grow even faster.
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SHIB Holds Strong Above Key Support as Volume Spikes Nearly 4x

SHIB’s remarkable resilience during the recent trading session demonstrates growing investor confidence despite market turbulence.
The token’s ability to recover from a sudden drop to 0.0000143 with extraordinary volume support suggests institutional accumulation rather than retail panic.
With the psychological support at 0.000015 holding firm and multiple tests of upper resistance, SHIB appears poised for potential continuation of its upward trajectory if current accumulation patterns persist.
Technical Analysis Highlights
- SHIB demonstrated remarkable resilience over the 24-hour period, climbing from 0.0000146 to 0.0000150, representing a 2.85% gain with a range of 0.00000081 (5.64%).
- The token experienced significant volatility at 17:00 when price plummeted to 0.0000143 before finding strong volume support.
- A massive 2.83 trillion volume spike—nearly 4x the average—provided crucial support during the recovery phase.
- Key resistance at 0.0000151 was tested twice during the period, with accumulation patterns forming in the final hours.
- Three consecutive high-volume candles (23:00-01:00) established a solid foundation above the 0.000015 psychological level.
- In the last hour, SHIB exhibited notable volatility with a significant price surge at 01:22 when it broke above the 0.0000151 resistance level, reaching 0.00001514 by 01:31.
- Elevated trading volumes supported the bullish momentum, particularly during the 01:36 candle which recorded nearly 80 billion in volume.
- A sharp correction at 01:37-01:38 dropped the price 5% to 0.00001505, before establishing a consolidation pattern.
External References
- «Analyst Says When This Shiba Inu Breakout Happens, You’ll Want a Piece of SHIB«, The Crypto Basic, published May 21, 2025.
- «Shiba Inu (SHIB) Primed for Breakout as Accumulation and Burn Rate Surge«, Coin Edition, published May 21, 2025.
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Bitcoin Smashes Past $111K, Setting New Record Highs, on Institutional Fervor

Bitcoin (BTC) broke through $111,000 for the first time early Thursday, setting a fresh all-time high as capital continues to pour into the asset from an increasingly institutional class of buyers.
BTC rose nearly 3.5% to touch $111,878 during Asian morning hours, CoinGecko data shows, lifting overall market capitalization 1.7%. Major tokens from xrp to dogecoin (DOGE) showed little movement
The demand isn’t just coming from crypto-native funds or retail traders. Publicly listed companies increasingly treat BTC as a treasury asset, using capital markets to raise cash and buy more of the token.
“We think that large institutions are driving Bitcoin’s rally,” said Jeff Mei, COO at BTSE, said in a Telegram message. “This trend will likely continue, especially as more companies tap public markets and ETF inflows remain strong. May alone saw $3.6 billion in net ETF demand.
”Options traders have taken note. Contracts for $110,000, $120,000 — and even $300,000 — expiring in late June currently hold the most open interest on Deribit, suggesting traders are positioning for more upside before summer ends.»
After years of public skepticism, JPMorgan Chase reportedly offers clients access to bitcoin, signaling a deeper shift in how traditional finance views crypto exposure.
“As the largest bank in the U.S., its decision adds a new layer of legitimacy to Bitcoin, potentially nudging other traditional financial institutions toward similar offerings to avoid falling behind,” said Ryan Lee, chief analyst at Bitget Research, in a message to CoinDesk.
Despite macroeconomic headwinds, including rising bond yields, geopolitical noise, and a downgraded U.S. credit rating, bitcoin has shown “remarkable resilience,” said QCP Capital in a Thursday note.
“A breakout to new highs could ignite a fresh wave of FOMO,” they added, “dragging in sidelined retail capital and pushing prices even higher.”
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Trump’s Memecoin Dinner Draws Crowded Cast of Democratic Protesters from Congress

As President Donald Trump’s biggest memcoin buyers such as Tron founder Justin Sun bask in his attention over dinner on Thursday, Democratic lawmakers and advocacy groups have arrayed a series of protests and complaint sessions to decry the president’s crypto event as fundamentally corrupt.
Trump will host his dinner for more than 200 of his leading memecoin investors, whose money will fill the coffers of the president’s own business entities. They’ve reportedly been invited to his capital-area golf course, the Trump National Golf Club Washington, D.C., outside of which the memecoin buyers may encounter protesters.
Some of the counter-programming for his dinner will start earlier in the day in front of the Capitol Building. At 12:45 p.m., Representative Maxine Waters, the top Democrat on the House Financial Services Committee, will round up other lawmakers in front of the House steps to rail against Trump, accusing him of abusing his White House powers to «shamelessly promote and profit from a series of crypto ventures tied to himself and his family,» according to a notice about the event.
Waters will also introduce a new messaging bill «to block Trump’s memecoin and stop his crypto corruption, once and for all.» The legislation, which is unlikely to make headway in a Republican-majority Congress, would ban presidents, vice presidents, members of Congress and their families from «engaging in similar crypto crime.»
It’s the same type of ban that Democrats had been seeking to insert into crypto legislation, but Republicans have declined to let Trump-targeting language into the current digital assets bills, including the Senate stablecoin effort getting close to the finish line.
Later on Wednesday at 2:30 p.m., another press conference of Democratic lawmakers will feature Senators Chris Murphy and Elizabeth Warren, both of whom have been prominent in congressional criticism against Trump’s crypto actions. Murphy had introduced his own bill with a similar aim to Waters’, the Modern Emoluments and Malfeasance Enforcement (MEME) Act to stop federal officials from using their positions to profit from digital assets.
That event — also outside the Capitol — will additionally feature Senator Jeff Merkley, who also intends to join an evening protest right outside Trump’s golf course, hosted by progressive groups under the banner of Our Revolution. The message of the «America Is Not For Sale» rally is to push back on «a blatant example of political access being sold to the highest bidder,» according to the group.
The guest list for the memecoin dinner hasn’t been made public, but analysis of the buying of those coins suggest that the biggest spenders devoted millions for the privilege of joining the president at the event. The attendees’ anonymity is part of the problem, according to critics, who say that foreign buyers are gaining access to the president without the knowledge of the public.
Debate over the president’s crypto ties temporarily delayed progress on the U.S. stablecoin legislation meant to set up rules for domestic issuers, but the bill got back on track this week to clear an important procedural hurdle in the Senate on Monday.
Trump’s team has downplayed accusations of corruption. White House official Bo Hines said last week at CoinDesk’s Consensus 2025 conference in Toronto that the Trump family’s crypto ventures do not pose conflicts of interest, and they have «the right to engage in capital markets.»
Read More: Justin Sun Emerges as Donald Trump Memecoin’s Top Holder With $21.9M Stake
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