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Crypto for Advisors: Crypto ETF Trends

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Did you know, exchange-traded products are now the largest holders of bitcoin? In today’s Crypto for Advisors newsletter, Rony Abboud from Trackinsight and ETF Central breaks down current ETF trends.

Then, Joshua de Vos, research lead at CoinDesk answers investment questions about ETFs in «Ask an Expert.»

Thank you to our sponsor of this week’s newsletter, Grayscale Investments. For financial advisors near Minneapolis, Grayscale is hosting Crypto Connect on Thursday, September 18. Learn more.

Sarah Morton

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5 Crypto ETF Charts We Thought You’d Like this Month

Crypto has officially entered the ETF mainstream, and the numbers tell the story.

ETPs Hold the Bitcoin Crown

In case you missed it, crypto exchange-traded products (ETPs) have become the biggest holders of bitcoin, now sitting on 1.47 million coins — about 7% of the total 21 million supply, according to data compiled by Hold15Capital on X.

Public companies come next with just over 1 million, followed by governments holding around 526,000, according to bitcointreasuries.net

Looking closer, BlackRock’s iShares IBIT exchange-traded fund (ETF) leads the pack with 749,000 coins, while Fidelity’s FBTC holds 201,000 and Grayscale’s GBTC sits at 185,000. That share of supply is likely to keep climbing as more investors, especially institutions, jump in under a friendlier U.S. crypto administration.

Crypto ETPs globally chart

Crypto Moves Into the ETF Mainstream

Cryptocurrency has become a key topic in the Trackinsight Global ETF Survey.

This year’s edition gathered insights from more than 600 professional investors overseeing over $1 trillion in ETF assets. They shared their views across active, thematic, ESG, fixed income and crypto segments.

When asked about their appetite for crypto ETFs in 2025, more than half said they plan to increase allocations in client portfolios.

Survey: Professional investors and Crypto ETFs

Crypto ETFs Break Into the Big Leagues

Cryptocurrency ETFs in the U.S. ranked 8th in net inflows over the past year, according to ETF Central’s ETF segments dashboard — another sign of how powerful this asset class has become since gaining access through the ETF wrapper. The results of the Trackinsight survey reflect that shift, showing how professional investors who were once hesitant are now increasingly open to crypto.

ETF macros chart

Solana and XRP ETFs Edge Closer to the Spotlight

With bitcoin and ether ETFs already established, solana and XRP are lining up for their own spot debut. Optimism is high, but the SEC has yet to approve any filings. Still, with the legal cloud around Ripple lifted and a more crypto-friendly regulatory environment in Washington, the odds of launch are looking better than ever.

In the meantime, investors have been riding the momentum through U.S. futures-based solana and XRP ETFs. North of the border, Canada has already pulled ahead with spot launches, while Europe continues to lead the charge with ETPs covering nearly every major cryptocurrency — including solana and XRP.

Since 2024, XRP and solana ETPs have attracted $2.02 billion and $1.35 billion in net inflows globally, with momentum picking up after the first related U.S. spot ETF filings.

XRP and Solana chart

The Big Race: Gold vs. Crypto

The visual highlights a key trend in modern finance: the battle for a place in investor portfolios.

Gold, the perennial store of value, maintains its lead with ETPs nearing $400 billion in assets, as it remains a critical hedge against inflation and geopolitical turmoil.

Yet, the explosive growth of crypto ETPs, which have raced past $200 billion, signals a new era.

This isn’t a zero-sum game; instead, the chart suggests that in an uncertain world, investors are turning to both assets to provide different forms of protection and growth.

Gold ETPs to Crypto ETPs chart

Rony Abboud, role, chief marketing officer, Trackinsight and ETF Central

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Ask an Expert

Q: What happened with global crypto ETF/ETP flows in August?

Ether-linked products attracted $4.27 billion, the strongest monthly intake this year and ~88% of August’s net inflows, driven primarily by US-listed funds.

Bitcoin products saw $169.1 million in net outflows at the category level, despite issuer-level dispersion. Solana and XRP products recorded inflows of $383.4 million and $279.7 million, respectively, signalling selective diversification beyond BTC and ETH.

Flows by geography:

  • Americas: $4.92 billion in net inflows, continuing to anchor global allocations and trading.
  • Europe: $108 million in net outflows, reflecting softer demand across several markets.
  • APAC: $70.4 million in net inflows, with incremental gains led by Hong Kong and Australia.

Q: How has the U.S. positioned itself since the debut of listed crypto ETFs and ETPs?

Since bitcoin ETFs became available in January 2024, U.S.-listed products have become the core venue for regulated digital-asset exposure, with USD-denominated vehicles ~94% of global activity.

For investors, this scale and consistency of participation underscores the United States’ role as the primary market for price discovery and capital formation in crypto.

Q: What policy developments have continued to firm the US operating backdrop for crypto ETFs?

  • The SEC’s move to permit in-kind creations/redemptions for spot bitcoin and ether products supports more efficient primary-market operations and tighter spreads.
  • Major exchanges have also proposed generic listing standards for commodity-based ETPs (including digital-asset commodities), which, if adopted, would streamline future product approvals.
  • In parallel, the Commission extended review periods on select single-asset proposals (including Solana), clustering several high-profile decisions into October.

Together, these steps reinforce structural clarity as the market matures.

Joshua de Vos, research lead, CoinDesk

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Fed’s Sept. 17 Rate Cut Could Spark Short-Term Jitters but Supercharge Bitcoin, Gold and Stocks Long Term

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Investors are counting down to the Federal Reserve’s Sept. 17 meeting, where markets expect a quarter-point rate cut that could trigger short-term volatility but potentially fuel longer-term gains across risk assets.

The economic backdrop highlights the Fed’s delicate balancing act.

According to the latest CPI report released by the U.S. Bureau of Labor Statistics on Thursday, consumer prices rose 0.4% in August, lifting the annual CPI rate to 2.9% from 2.7% in July, as shelter, food, and gasoline pushed costs higher. Core CPI also climbed 0.3%, extending its steady pace of recent months.

Producer prices told a similar story: per the latest PPI report released on Wednesday, the headline PPI index slipped 0.1% in August but remained 2.6% higher than a year earlier, while core PPI advanced 2.8%, the largest yearly increase since March. Together, the reports underscore stubborn inflationary pressure even as growth slows.

The labor market has softened further.

Nonfarm payrolls increased by just 22,000 in August, with federal government and energy sector job losses offsetting modest gains in health care. Unemployment held at 4.3%, while labor force participation remained stuck at 62.3%.

Revisions showed June and July job growth was weaker than initially reported, reinforcing signs of cooling momentum. Average hourly earnings still rose 3.7% year over year, keeping wage pressures alive.

Bond markets have adjusted accordingly. The 2-year Treasury yield sits at 3.56%, while the 10-year is at 4.07%, leaving the curve modestly inverted. Futures traders see a 93% chance of a 25 basis point cut, according to CME FedWatch.

If the Fed limits its move to just 25 bps, investors may react with a “buy the rumor, sell the news” response, since markets have already priced in relief.

Equities are testing record levels.

Equities are testing record levels. The S&P 500 closed Friday at 6,584 after rising 1.6% for the week, its best since early August. The index’s one-month chart shows a strong rebound from its late-August pullback, underscoring bullish sentiment heading into Fed week.

S&P 500 One-Month Chart From Google Finance

The Nasdaq Composite also notched five straight record highs, ending at 22,141, powered by gains in megacap tech stocks, while the Dow slipped below 46,000 but still booked a weekly advance.

Crypto and commodities have rallied alongside.

Bitcoin is trading at $115,234, below its Aug. 14 all-time high near $124,000 but still firmly higher in 2025, with the global crypto market cap now $4.14 trillion.

Bitcoin One-Month Price Chart From CoinDesk Data

Gold has surged to $3,643 per ounce, near record highs, with its one-month chart showing a steady upward trajectory as investors price in lower real yields and seek inflation hedges.

One-Month Gold Price Chart From TradingView

Gold has climbed steadily toward record highs, while bitcoin has consolidated below its August peak, reflecting ongoing demand for alternative stores of value.

Historical precedent supports the cautious optimism.

Analysis from the Kobeissi Letter — reported in an X thread posted Saturday — citing Carson Research, shows that in 20 of 20 prior cases since 1980 where the Fed cut rates within 2% of S&P 500 all-time highs, the index was higher one year later, averaging gains of nearly 14%.

The shorter term is less predictable: in 11 of those 22 instances, stocks fell in the month following the cut. Kobeissi argues this time could follow a similar pattern — initial turbulence followed by longer-term gains as rate relief amplifies the momentum behind assets like equities, bitcoin, and gold.

The broader setup explains why traders are watching the Sept. 17 announcement closely.

Cutting rates while inflation edges higher and stocks hover at records risks denting credibility, yet staying on hold could spook markets that have already priced in easing. Either way, the Fed’s message on growth, inflation, and its policy outlook will likely shape the trajectory of markets for months to come.

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Your Company Probably Doesn’t Need Its Own L2

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More and more companies are attracted to the idea of launching their own Ethereum layer 2 network. Most of them shouldn’t bother. There’s already a staggering number of them — over 150. Quite a few of these are centralized and linked to a single enterprise and several companies such as Robinhood have recently announced plans to launch their own layer 2 networks.

The attractions for launching an Ethereum layer 2 network are significant, especially when compared to launching your own layer 1 (foundation layer) blockchain. Layer 1 networks must compete with networks like Ethereum and Solana in an already intensely competitive and crowded market. Layer 2 networks that run on top of Ethereum also face an intensely competitive marketplace but can simultaneously draw upon the strength of the Ethereum ecosystem, thanks to deep integration into Ethereum itself.

With Ethereum having turned 10 in July, it remains the dominant smart contract blockchain and it is the largest single home for digital assets, real-world assets (RWA), stablecoins and decentralized finance applications. Ethereum’s share of the overall decentralized finance ecosystem has been stable at about 50% for three years now. When layer 2 networks are included in the total, it appears to be rising modestly.

The temptation to launch your own Ethereum layer 2 network is easy to understand — they look like a useful concept with great economics. A layer 2 network on top of Ethereum offers a bit of “best of both worlds” functionality: you can control your own ecosystem within your layer 2 but retain integration with and access to the overall Ethereum ecosystem. Centralized layer 2 networks can set their own price structures and have nearly all the same controls as a stand-alone private blockchain such as deciding who has access to the network and what kind of data will be visible to others.

This comes with a cost. Layer 2 networks must purchase transaction processing space on the Ethereum mainnet to finalize their transactions (known as blob space) — but those costs are likely to be lower than those associated with starting a network from scratch and competing head-on with Ethereum. In fact, according to Token Terminal, the costs of developing a layer 2 are remarkably low. For Base, a layer 2 network run by Coinbase, during June of 2025, the network generated $4.9 million in fee revenue and spent just $50,000 on layer 1 settlement fees.

Indeed, the layer 1 settlement fees on Ethereum are so low they have set off a fiery debate within the network ecosystem about whether they are too low, and that layer 2 networks represent a transfer of benefits from layer 1 stakeholders to layer 2 networks. It is likely this will result in some re-balancing of fees, but even a 10x increase in fees is not likely to alter the fundamentally good value proposition that comes with scaling with layer 2 networks.

Furthermore, the recent announcement by Robinhood that they will be building their own layer 2 network on Ethereum fundamentally validates the overall layer 2 thesis within Ethereum: layer 2 networks are not only a good scaling option, they also enable a variety of business models that will entice a wide range of companies to join the network.The layer 2 ecosystem is likely to have a range of participants from the fully decentralized to the completely centralized.

And this brings us to the key question: does your company need its own layer 2 network? Chances are, you don’t. The real value proposition of a blockchain ecosystem is the ability to work in cooperation with others without any one party controlling the network. If you’re a manufacturing company, for example, you want to work with your suppliers and customers on a level playing field with your competitors. Blockchains let everyone join in without favoring any one participant. In the long run, working together on a level playing field is much cheaper and preferable to trying to integrate into different systems controlled by each one of your key customers or suppliers.

While some layer 2 networks look very profitable right now, this is only true if you can generate good transaction volume. Many of the layer 2 networks operating are doing little to no business as they struggle to differentiate themselves in a crowded market. According to L2Beat, most of these networks have less than $1mm in TVL bridged in from Ethereum and are averaging less than one user operation per second.

So when does a company need its own layer 2 network? My hypothesis is that this works best for firms that can aggregate significant transaction volume into the network and whose customers do not have the means or the individual volume to make their own direct connection to Ethereum. Right now, that largely means financial services firms that have thousands or millions of retail customers, from Coinbase to Kraken to Robinhood. More firms will surely follow. Having a layer 2 network might be seen, in the future, the way we looked at having a seat on the New York Stock Exchange. Brokerage firms would want them, but a car maker wouldn’t find value in it.

Three questions would be useful in determining if a firm should launch its own Ethereum layer 2 network: first, is the company able to aggregate a significant volume of its own transactions or clients compared to other networks? Second, is transacting on-chain central to the company’s core business model (e.g., are you an intermediary, especially a financial one that presently transacts on traditional financial rails). Lastly, does your layer 2 approach offer a differentiated value proposition compared to the many other network options out there? If you can say yes to all three options, this is a possible path forward.

For most other types of firms, they may find the optimal value proposition to be connecting directly to Ethereum, or one of the other open layer 2 networks. It will be less costly and more private than going through an aggregator who will be able to mark up your transaction costs and see your transaction flow and less costly than running your own network.

I suspect, however, that before we are done, quite a few firms that have no need to run their own layer 2 will launch one anyway for the same reasons many firms launched private chains in the past.

No matter how reliably they have failed, the attraction of private blockchains was always hard to counter. The allure of “controlling your destiny” and “taxing the ecosystem” was hard to resist. Public chains, with their openness, interoperability, and permissionless nature can look scary to business users who would prefer more control.

To the same buyers who wanted private chains, centralized layer 2 networks look like a halfway house that may seem appealing. Unlike private chains, I don’t think they are all doomed to fail, but I do suspect only a few will succeed. History keeps repeating itself — mostly because we’re not very good at paying attention to it. Here we go again.

Disclaimer: These are the personal views of the author and do not represent the views of EY.

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Memecoins Rally as Traders Bet on Fed Rate Cut and U.S. Altcoin ETFs

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The memecoin sector is heating up as fresh altcoin season talks are starting to grow on social media, partly driven by expectations that the Federal Reserve will this coming week cut interest rates, a boon for risk assets.

Bitcoin’s market dominance has dropped 3.5% in the past month, and its underperformance relative to altcoins has now seen altcoin season indexes, which measure the performance of top cryptocurrencies against BTC, enter “altseason” territory.

Altseason, short for altcoin season, refers to a period in which alternative cryptocurrencies significantly outperform bitcoin. It often starts as capital rotates out of bitcoin amid growing risk appetite.

Those include indexes from CoinMarketCap and CoinGlass. Over the last 24 hours bitcoin moved up just 0.3%, while the CoinDesk Memecoin Index (CDMEME) rose 7.1%.

Pushing up prices in the CDMEME index are some tokens like SHIB and BONE, which recently puzzlingly surged after Shiba Inu’s layer-2 network Shibarium suffered a flash loan exploit.

The growing performance of altcoins stems from growing risk appetite, as lowering interest rates makes safer investments like government bonds less appealing. This renewed risk appetite is fueling a cascading rotation of capital across markets.

Traders on prediction market Polymarket now see a 92% chance that the Federal Reserve will cut interest rates by 25 basis points this month, and a 7% chance that rate will be 50 bps. On the CME’s FedWatch tool, odds of a smaller cut are at 93%, while odds of a larger cut are at 6.6%.

Against this backdrop, a wave of altcoin exchange-traded funds (ETFs) is in line to hit U.S. markets in the last quarter of the year if these are approved. These even include a DOGE ETF and a TRUMP ETF.

If approved, these ETFs could bring more retail and institutional investors into the altcoin space by offering regulated access to cryptocurrencies beyond BTC and ETH, whose spot ETFs in the U.S. have amassed billions in assets.

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