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Crypto for Advisors: Advisors, the Final Frontier

Today’s Crypto for Advisors newsletter is written by me! Join me as I reflect on the growth of the crypto industry. Then, Kim Klemballa from CoinDesk Indices answers questions on advisors’ minds when it comes to pricing and benchmarking the asset class in “Ask the Expert.”
I hope you enjoy our newsletter. Thank you for letting me be your steward. Thanks to all the amazing contributors who share their stories week after week. I look forward to where we will be in 2 years.
Webinar alert: Explore the digital asset market and ways to access the crypto asset class beyond bitcoin. Join Ric Edelman of DACFP, David LaValle of Grayscale Investments and Andrew Baehr of CoinDesk Indices for an informative Webinar on July 16 from 1-2 p.m. ET. Live webinar only. CE credits available. Learn more and register today.
Two Years In, and Just Getting Started
Two years ago, I took on the role of editor for Crypto for Advisors at a pivotal moment. It was mid-2023, and the cryptocurrency industry was in the midst of a deep winter. The collapse of major lending platforms and the implosion of FTX had sent shockwaves through the markets. The U.S. regulatory climate was hostile, marked by enforcement-first tactics, and confidence was shaken.
But even then, the undercurrents of something bigger were impossible to ignore. Fast forward to today, and we’re standing on the edge of what Bank of America calls a “once-in-a-millennium transformation.” They’re not talking about memes or speculation. They’re talking about the reshaping of global financial infrastructure, economic models, and digital ownership — and it’s being driven by crypto.
An Ode to Bitcoin: The Genesis
“Bitcoin belongs in the same breath as the printing press and artificial intelligence.” — Bank of America:
Bitcoin, born in the aftermath of the 2008 financial crisis, created something revolutionary: a decentralized, fixed-supply digital currency. It belonged to no government, no corporation, and no central authority.
From there, a movement began. Early adoption saw students tinkering with GPUs, developers building wallets, entrepreneurs launching exchanges, and miners chasing cheap power around the globe. A technological and economic revolution took shape.
Today, we’re seeing bitcoin ETFs from the world’s largest asset managers — BlackRock, Fidelity and Grayscale being the top three by AUM — and even nation-state adoption as countries like the U.S. and UAE race to become global crypto hubs. It’s an unparalleled acceleration of financial innovation.
The Rise of Ethereum and Smart Contracts
Bitcoin sparked the fire, but Ethereum — and the smart contract innovation it introduced — brought utility, programmability, and the ability to tokenize everything: real estate, carbon credits, fine art, identity, equities, and even yield-generating protocols.
While Bitcoin and Ethereum dominate headlines, tens of thousands of digital assets exist. And while investing grabs the spotlight, blockchain is quietly transforming supply chains, intellectual property, finance, and more.
Public companies are adding crypto to their balance sheets. Over 140 public firms have announced bitcoin reserves. Exchanges like Coinbase and Kraken will offer tokenized equities, while retail platforms like Robinhood expand their crypto products. Access points are multiplying: direct-to-consumer platforms, ETFs (now in the hundreds), tokenized funds, and direct ownership. And the list keeps growing.
The Landscape Has Changed — Are You Adopting?
Only a handful of advisors were very early adopters but that’s slowly evolving. There’s broadening recognition of the opportunity — to support clients, protect relationships, and win new business. It’s becoming increasingly common to hear from advisors that they are winning clients simply because they’re willing to talk about bitcoin.
On the other hand, the lack of regulation, prohibitive firm policies, digital assets volatility behavior and overall uncertainty with a new asset class has caused hesitancy. Moreover, advisors have a lot to pay attention to —- and now learning a new — and always changing — asset class is added to the list! Despite all of this, clients want to access digital assets. Recent Coinshares survey data highlights that clients want the help of their advisors and expect them to be knowledgeable in digital assets. More than 80% of the respondents answered that they would be more likely to work with an advisor that offers digital asset guidance, and 78% of non-crypto investors say they’d turn to an advisor if crypto support were available. Notably, almost 90% said they planned to increase their crypto exposure in 2025.
A Call to Action
Blockchain is an infrastructure, crypto is more than an asset class and the technology extends well beyond investing.
The industry is maturing,regulation is advancing andthe world’s largest institutions are developing on blockchain. As U.S. Treasury Secretary Scott Bessent said recently, “Crypto is the most important phenomenon happening in the world today.”
You don’t need to be a crypto trader or blockchain developer. But if you’re a fiduciary — a guide, a planner — you owe it to your clients to understand what’s happening. Education is key.
In two years of curating this newsletter, I’ve watched sentiment shift from skepticism to curiosity to strategic integration. And we’re just getting started. I’m thrilled to be here with you on your crypto journey. Connect with me for ideas on future topics you’d like to see addressed.
— Sarah Morton, chief strategy officer, MeetAmi Innovations Inc.
Ask an Expert
Q. Why is the same digital asset priced differently on each exchange?
A. Equities “plug in” to an exchange, allowing for one, centralized price. Crypto, on the contrary, is “decentralized.” This means there’s not one “plug” to price a digital asset. While crypto prices are based on supply and demand (as well as other factors), each exchange operates independently and therefore prices can vary between different exchanges.
Q. How can I find reliable pricing data for digital assets?
A. There are many digital asset index and data providers. Look for pricing that (1) comes from a reputable and trusted provider with a proven track record in digital assets, (2) has a transparent and rules-based approach to construction, and (3) lays out thoughtfully constructed criteria for how the pricing is captured. The index methodology is incredibly important. For example, if selection criteria of an index included “trading on more than one eligible exchange” with eligibility thoughtfully designed, then in the case of the FTX collapse, FTT (the exchange token of FTX) wouldn’t have made it into the index. Thoughtful construction can rule out bad actors.
Q. Why are people using bitcoin to measure the entire digital asset landscape?
A. While bitcoin now accounts for 65% of the total digital asset market, there were times bitcoin was less than 40% of the market. One asset should not be a benchmark for the entire asset class. Diversification is key for institutional investors to manage volatility and capture broader opportunities. Effective benchmarking must serve multiple constituencies—enabling performance evaluation, supporting investment strategies, and setting industry standards for everyone.
Indices such as CoinDesk 5 (CD5), CoinDesk 20 (CD20), CoinDesk 80 (CD80), CoinDesk 100 (CD100) and CoinDesk Memecoin (CDMEME) were constructed to meet the needs of those looking to benchmark, trade and/or invest in the ever-evolving digital asset landscape.
— Kim Klemballa, CoinDesk Indices
Keep Reading
- CoinDesk breaks down the June crypto markets and ETF/ETP flows. Brought to you by ETF Express and Trackinsight.
- Digital Assets: Quarterly Review and Outlook is now available! This report by CoinDesk includes a Q2 recap, Q3 outlook and dive into digital assets dominating headlines.
- Crypto Insights Group released, “Mapping Digital Assets in Institutional Portfolios.” This report meets you at the intersection of allocators, fund managers and data.
- VanEck CEO says more Americans have exposure to bitcoin than gold.
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Ethereum ETFs See Inflow Surge as BlackRock’s ETHA Draws in Record $300M in a Day

Ethereum’s ether (ETH), the second largest crypto asset, is seeing renewed investor interest, with spot exchange-traded funds (ETFs) in the U.S. recording one of their strongest streak of momentum of their one-year history.
On Thursday, BlackRock’s iShares Ethereum Trust (ETHA) booked its largest daily inflow to date, with over $300 million, pushing its total assets under management to $5.6 billion, data compiled by Farside Investors show.
That’s part of a broader resurgence in ether-backed investment products.
The nine U.S.-listed ETH ETFs attracted a combined $703 million in net inflows this week, according to crypto data provider SoSoValue. Although Friday’s data is still pending, it has already marked the third-strongest weekly haul since the products launched last July.
Investor demand has picked up lately even as ether’s price has lagged behind bitcoin this year, a new report from asset manager Fineqia noted.
The AUM of ETH-backed exchange-traded products (ETPs) grew 61% faster in the first half of 2025 than the market capitalization of the underlying asset, a sign of steady inflows into the products, the report said.
The report notes that ETP demand began to rebound by late April and continued into June, outpacing ETH’s price gain.
The capital flood helped fuel ETH’s rebound to $3,000, its highest price in more than four months.
Read more: Ethereum Foundation Sells 10,000 ETH to SharpLink in First-Such OTC Deal
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State of Crypto: Previewing Congress’ ‘Crypto Week’

U.S. lawmakers may actually get a crypto bill to the president’s desk. The House is set to vote on market structure and stablecoin legislation next week, bringing the U.S. a vital step closer to drafting new rules for the industry.
You’re reading State of Crypto, a CoinDesk newsletter looking at the intersection of cryptocurrency and government. Click here to sign up for future editions.
Crypto win
The narrative
The U.S. House of Representatives is set to vote on a market structure bill, a stablecoin bill and a bill banning a U.S. central bank digital currency next week. Perhaps it’s premature to suggest the industry will notch a major win — but all signs indicate that U.S. President Donald Trump will sign a stablecoin bill into law before the August recess, as his team has sought since February.
Why it matters
The crypto industry has long sought «regulatory clarity» on its own terms — previous rule proposals it disagreed with were fervently opposed and the industry’s political action committees poured tens of millions of dollars into the 2024 elections to try and create a Congress that would be friendlier to crypto policies.
Next week, those efforts may pay off, as the House of Representatives gets set to vote on a stablecoin bill that may become law within weeks and a market structure bill that could get to the White House before Christmas.
Breaking it down
The House of Representatives dubbed next week — July 14 to July 18 — «Crypto Week.» The main event will be the House vote on, and expected passage of, the «Digital Asset Market Clarity Act of 2025» (Clarity), the Anti-CBDC Surveillance Act and the «Guiding and Establishing National Innovation for U.S. Stablecoins of 2025» (GENIUS).
The House Rules Committee is scheduled to meet Monday at 4:00 p.m. ET to discuss each of the bills. That means there may be a floor vote, where the entire House votes, by Tuesday. Though there was some discussion of packaging the Clarity and GENIUS Acts into one larger bill, it appears there will instead be separate votes for each of the bills. If the GENIUS Act does receive its own vote, U.S. President Donald Trump may sign it into law as soon as next Friday or the following Monday, I’m told, though at this point none of this is confirmed (and obviously depends on the actual House vote).
Notably, the House Financial Services Committee confirmed on Thursday that the House would vote on the GENIUS Bill sent to it by the Senate, and not its own «Stablecoin Transparency and Accountability for a Better Ledger Economy» (STABLE Act), as previously reported by CoinDesk’s Jesse Hamilton.
It is likely that all three bills will pass, and with bipartisan majorities.
To recap: The Clarity Act will create a framework for how different cryptocurrencies are treated by federal regulators, including the Securities and Exchange Commission and Commodity Futures Trading Commission.
There’s no Senate counterpart to this bill yet, though the Senate Banking Committee has already held multiple hearings on market structure issues, and the Senate Agriculture Committee has scheduled a hearing for this upcoming Tuesday on the same topic. Banking Committee Chairman Tim Scott previously said he expects the Senate to wrap up its work on market structure by Sept. 30.
The House’s last effort to pass market structure legislation, last year’s Financial Innovation and Technology for the 21st Century Act, saw massive bipartisan support with 279 lawmakers (208 Republicans and 71 Democrats) voting in favor of the bill.
While there is no public whip count yet for this year’s version, the Clarity Act passed out of the House Agriculture Committee with massive bipartisan support (47-6) and the House Financial Services Committee with some bipartisan support (32-19). Either number suggests both Democrats and Republicans will vote for the bill on the House floor.
The GENIUS Act will set up a framework for overseeing stablecoins. The Senate already passed the GENIUS Act, meaning once the House passes it, it goes to Trump’s desk for his signature into law. This could mark the stablecoin bill as the first major crypto-focused bill to become law.
The GENIUS Act could then also be one of the few bills that isn’t a «must-pass» to go through the legislative process, meaning it’s not a budget bill and it’s not the annual National Defense Authorization Act. While the House is voting on the Senate version and not its own STABLE Act, updated House text in the Clarity Act would add some additional rules around stablecoins.
The Anti-CBDC Surveillance Act would, as the name suggests, ban the U.S. from developing or launching a central bank digital currency. The House passed a version of this bill in 2024 as well.
In theory, the passage of these bills is positive for the industry. Though it may take time for regulators to write and implement rules after these bills become law, within the next few years crypto companies will have firm guidelines to operate within. Less clear is what these bills may actually do for usage or adoption.
A recent publication by Moody’s Ratings suggested that while passage of the GENIUS Act will «have significant implications for banks» but that stablecoins writ large «need to offer a compelling advantage over existing consumer and commercial payment systems» to become a more broadly accepted transaction tool.
«While there appears to be solid bipartisan political support for U.S. stablecoins, assuming issuers are prohibited from paying any kind of financial incentive, we view the likelihood of a significant shift in domestic payments toward stablecoins as relatively modest,» the report said.
Democrats are raising concern about the potential for these bills’ passage to enable or further corruption, with Financial Services Committee Ranking Member Maxine Waters and Rep. Stephen Lynch pointing to Trump’s crypto ventures and their potential for enriching the president.
«These bills serve as a brazen stamp of approval for the blatant abuse of power we’re witnessing in real time,» Waters said in a statement.
The House Ways and Means Committee is also holding a hearing on crypto taxation next Wednesday, though it hasn’t shared many details yet.
To recap the schedule for next week, or if you want to just see it at a glance:
- Monday, July 14, 4:00 p.m. ET: The House Rules Committee will meet and discuss the Clarity Act, GENIUS Act and Anti-CBDC Surveillance Act.
- Tuesday, July 15, 3:00 p.m. ET: The Senate Agriculture Committee will hold a hearing on market structure legislation.
- Tuesday, July 15, time TBA: The House may meet and begin voting on all three bills discussed above.
- Wednesday, July 16, 9:00 a.m. ET: The House Ways and Means Committee will hold a hearing on crypto taxation.
- Thursday, July 17: Nothing is scheduled (at least right now).
- Friday, July 18: If the House votes to advance GENIUS on Tuesday, there may be a bill signing.
Stories you may have missed
- U.S. House Ditching Its Stablecoin Bill to Back Trump’s Choice From Senate: The House of Representatives will vote on the GENIUS Act next week, Jesse Hamilton reported, rather than its own STABLE Act.
- Circle Has USDC Revenue Sharing Deal With Second-Largest Crypto Exchange ByBit: Sources: Circle had previously revealed revenue sharing agreements with Coinbase and Binance, but also has one with ByBit, CoinDesk’s Ian Allison reports.
- Europe’s Financial Watchdog Probes Malta Over Fast-Track MiCA Authorizations: The European Securities and Markets Authority has reviewed how Malta applied the Markets in Crypto Assets multinational framework to an unnamed crypto asset service provider, following CoinDesk’s Ian Allison and Camomile Shumba’s reporting on Malta’s approach.
- OFAC’s Dropped Sanctions Against Tornado Cash Can’t Come Up at Trial, Judge Says: A federal judge ruled that the U.S. Treasury Department’s now-ended sanctions against Tornado Cash can’t come up in Tornado Cash developer Roman Storm’s criminal trial, which is set to begin on Monday and may last up to four weeks.
- TORN Spikes 5% After U.S. Appeals Court Okays End of Another Tornado Cash Lawsuit: But elsewhere, the Eleventh Circuit Court of Appeals dismissed a lawsuit against Tornado Cash as moot, given the end of the sanctions and a separate federal judge ruling barring the Treasury Department from reinstating sanctions against Tornado Cash’s smart contracts.
- SEC Sets July Deadline for Solana ETF Refilings, Clearing Path for Pre-October Approval: The U.S. Securities and Exchange Commission asked applicants for Solana exchange-traded funds to amend their filings by the end of July to resolve outstanding issues.
- Bitcoin Breaks Fresh Record Topping $116,000: Bitcoin hit a new all-time high this week. CoinDesk hosted a live blog to track immediate analysis on the news.
- Jack Dorsey Unveils Bitchat: Offline, Encrypted Messaging Inspired by Bitcoin: Jack Dorsey announced he was working on a new peer-to-peer messaging tool that communicates using Bluetooth and claims to enable encrypted communications. A security researcher shared some concerns about how this could work in practice.
- Former Bitfury Exec Gould Confirmed to Take Over U.S. Banking Agency OCC: The U.S. Senate confirmed Jonathan Gould as the new Comptroller of the Currency. Gould was previously at the Office of the Comptroller of the Currency, and later the chief legal officer at blockchain firm Bitfury.
This week
Tuesday
- 14:30 UTC (10:30 a.m. ET) A federal judge held a final in-person pretrial conference for Roman Storm.
Wednesday
- 14:00 UTC (10:00 a.m. ET) The Senate Banking Committee held a hearing on market structure issues.
Elsewhere:
- (The Nation) Last month, Dubai-based Aqua 1 Foundation said it would invest $100 million in the Trump-affiliated World Liberty Financial. Aqua 1, however, does not appear to actually exist, reports Jacob Silverman in The Nation.
- (Wired) McDonald’s uses an AI bot to filter applicants, but this bot may have exposed applicants’ personal information to any hacker due to «absurdly basic security flaws,» Wired’s Andy Greenberg reports.
- (The New York Times) The Times has a long read into how U.S. President Donald Trump went from being a crypto skeptic to a pro-crypto president.
- (The Wall Street Journal) Grok, the large language model artificial intelligence built by xAI — the AI firm associated with X, the company formerly known as Twitter — posted some very antisemitic statements, called itself MechaHitler and said the actual Adolf Hitler would be the best 20th century figure to address «anti-white hate.» This came just days after X owner Elon Musk said he was making some changes to the bot.
- (404 Media) Polymarket got weird after bettors could not come to an agreement over whether Ukraine President Volodomyr Zelenskyy wore a suit or not. He wore some form of formal clothing at a recent appearance, which the Polymarket pool initially resolved as «yes.» UMA token holders disputed that resolution, and it was later changed to resolve the bet as «no.» Derek Guy, an expert on formal clothing and historical clothing styles, told 404 Media that in his view, Zelenskyy’s garments did qualify as a suit.
If you’ve got thoughts or questions on what I should discuss next week or any other feedback you’d like to share, feel free to email me at nik@coindesk.com or find me on Bluesky @nikhileshde.bsky.social.
You can also join the group conversation on Telegram.
See ya’ll next week!
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Strategy, Metaplanet and Others Sit on Billions in Bitcoin Gains — and They’re Not Selling

With bitcoin (BTC) trading at a record high above $117,000, some of its largest institutional holders are sitting on massive gains — and show no sign of planning to cash out.
Strategy (MSTR), the software company turned bitcoin holding giant, owns nearly 600,000 BTC, according to BitcoinTreasuries.Net data, and has made an estimated $28 billion in unrealized profit at $117,464 price, data from Strategy Tracker shows. The company has spent more than $42 billion accumulating its stash, which makes it the third-largest bitcoin holder. Only the pseudonymous bitcoin creator Satoshi Nakamoto and asset manager BlackRock hold more.
However, BlackRock holds bitcoin on behalf of investors in its iShares Bitcoin Trust (IBIT), which launched in January last year. Strategy, by contrast, holds the tokens on its balance sheet. The firm’s co-founder and executive chairman, Michael Saylor, has repeatedly said that he has no intention of ever selling. In fact, during BTC’s all-time high run yesterday, he gloated, «The halls of eternity echo with the cries of those who sold their Bitcoin,» in an X post.
And who can blame him? After all, his company’s BTC holdings far outpace those of every publicly traded company.
Other corporate bitcoin holders are also seeing their balances swell. Japanese firm Metaplanet (3350), which began aggressively accumulating BTC in 2024, now owns 15,555 coins worth roughly $1.83 billion. That translates to an unrealized profit of $284 million.
Meanwhile, El Salvador, the first nation to adopt bitcoin as legal tender, holds 6,234 BTC worth nearly $733 million at current prices. Its bitcoin bet has turned into a $232 million paper gain, a significant reversal from the losses it faced during the 2022 bear market.
Smaller firms are riding the rally too. Semler Scientific (SMLR), which followed Strategy’s treasury strategy last year, owns 4,636 BTC and sits on $160 million in unrealized gains. France’s Blockchain Group (ALTBG) holds 900 BTC, and still has $30.5 million in gains on paper.
While these companies could lock in massive profits by selling, most haven’t budged. In the bitcoin community, many of these holders are known as “maxis” — short for maximalists — who believe in holding the asset indefinitely. Some may take profits over time, but others, like Saylor, have stated publicly they plan to hold forever.
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