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Animoca Brands’ Yat Siu: 2025 Will Be the Year Crypto Goes Mainstream

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Yat Siu has seen a lot in his decade of investing in crypto as a venture capitalist.

The Hong Kong-based venture studio and game developer Siu co-founded, Animoca Brands, has grown to be one of the most powerful names in Web3 culture, with data provider CoinGecko pegging the market cap of tokens issued by Animoca’s portfolio companies at more than $45 billion.

But the crypto winter of 2022-23 proved to be a tough test for Animoca, with many of the tokens from its companies down nearly 90%. At the depths of these dark times in February 2023, the Financial Times even wondered if Animoca could survive.

Times have changed, of course. The price of bitcoin surged over 120% in 2024, the U.S. has a pro-crypto president soon to assume office and Animoca recently almost quadrupled the size of its office space in Hong Kong, even as the local traditional finance market there retreats.

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Siu now sees the crypto industry as being at an inflection point similar to the one he observed of the internet back in the 1990s when it first transformed business.

Back then, Hong Kong’s garment industry, now a relic of the city’s past, was reliant on physically shipping its samples to clients for inspection during the production process. There was no Slack back then, nor Dropbox or FTP, and the resolution provided by fax machines wasn’t sharp enough to be useful for this task.

“People used to design their patterns [and send them] to America by DHL,” recalled Siu in a recent interview with CoinDesk at Animoca’s Hong Kong headquarters. The process took days to complete and cost some firms as much as $80,000 a month, according to Siu.

Siu, however, offered a solution. He operated one of the first broadband internet service providers that allowed for garment factories to do high-resolution scans — difficult before because of limited bandwidth — and send them over to clients in the West.

The use of broadband internet made the client review process “infinitely cheaper” and more efficient, eliminating the need for what Siu called the “insane” practice of relying on physical delivery for design approvals.

Siu equates this innovation to the advent of stablecoins and what he predicts will be their eventual mass adoption by traditional financial institutions.

“If you want to do commerce and trade with America, you will need to have crypto rails,” he predicts.

“As that develops over time, this becomes a business friction…If someone says, ‘I want to send you some Tether or USDC,’ and the other side says, ‘I can only take a wire transfer,’ it just doesn’t work,” Siu said.

In Asia, the use of stablecoins is already common in areas like supply chain finance. The fashion industry, among others, is seeing margins decrease, Siu explained, and it just doesn’t make sense to use a wire transfer to pay supply chain partners when stablecoins suffice.

«Stablecoins are becoming indispensable for making these transactions cheaper and faster,” he noted.

This, as Siu sees it, is the first part of 2025’s mass adoption of crypto.

Memecoins making community

The next part, in Siu’s mind, is a broader expansion of memecoins into an entire blockchain ecosystem.

“I expect memecoins to launch their own L1s or L2s. They’re not just coins anymore, and they’re building communities and ecosystems,” Siu said. “Memecoins are essentially cultural symbols. They’re capturing attention and building narratives that resonate with people beyond financial speculation.”

According to Siu, NFTs are following a similar trajectory, shifting from standalone assets to integral parts of broader ecosystems.

“NFT projects are no longer just about launching a token; they’re about creating ecosystems of cultural and symbolic value,” Siu said, pointing to examples like Solana’s growing collection of memecoins, some of which are now launching NFTs, to enhance engagement and deepen their connection to their communities.

For memecoins and NFTs to achieve sustained success, they must evolve into platforms where communities “are building games, applications and other experiences, not just speculation,” Siu noted.

Crypto gaming gains momentum

Web3 gaming isn’t exactly a new phenomenon, but efforts so far haven’t resonated with consumers. During the 2021 bull market, moves by large studios to incorporate NFTs into games like Ubisoft’s AAA franchise Ghost Recon were met with a chilly reaction by the market. Likewise, Web3 native games like Decentraland haven’t been able to capture a player base that reflects the billion-dollar-plus valuation of their tokens.

And other games like Off the Grid, which promised to bridge the gap between Web2 and Web3 gaming via slick visuals and a focus on gaming first and crypto second, seemed to fizzle out after a few weeks.

Siu, however, remains optimistic about crypto gaming.

He sees gaming as a powerful entry point for Web3, where culture, community and ownership converge to create something much larger. In this ecosystem, trading in-game assets becomes an integral part of the gameplay itself, evolving naturally from concepts such as skin trading that many are already familiar with from games like Counter-Strike.

“To bring in the Web2 gamer, the focus needs to be on building a network effect, creating a game that’s fun and engaging, with the added benefits of ownership and trading,» Siu said. «In 2025, we’ll see games where Web2 gamers won’t even distinguish whether it’s a Web3 game or not. They’ll enjoy it for what it is, and the blockchain benefits will be a bonus.”

«They’ll just want to play,» he added.

Reputation as currency

No economy is able to function without trust between parties and counterparties. While the transparency of blockchain helps create an environment of higher trust, there needs to be a system to measure reputation as well, according to Siu.

«Reputation is a currency. It’s not just about rewards but about how the network values you and your contributions,” Siu said.

He explained that a reputation network, such as Animoca’s Moca ID, would do just this. Moca ID allows for one unified, but decentralized, method of identification across all of the companies in Animoca’s portfolio.

In theory, this would be similar to traditional finance’s Equifax, allowing for services such as unsecured crypto loans — a big change from the current system of over-collateralized loans.

“If you don’t have a reputation, I can’t build trust with you,” Siu said. “Imagine building your reputation over the years. Would you risk losing it in one bad action?”

Not all about the profits

As a venture capitalist, Siu is after a return, of course. He’s also a strong advocate of capitalism and the benefits it brings, and, in prior interviews, has said that many peoples’ feelings of despair and inequality have come from a lack of financial literacy, which results in inequality.

Those that don’t have the opportunity to own things and generate yield won’t be able to understand capitalism, which, while imperfect, is still the best option for society, according to Siu.

«Web3 can save the capitalist narrative by turning users into stakeholders and co-owners,» he’s said before, warning that «the roots of communism came from feelings of inequality.»

For Siu, Web3 represents an opportunity to build a better form of capitalism, one that’s more inclusive and participatory. And he urges the industry to focus on the transformative potential of blockchain rather than short-term profits, warning against the “FOMO mindset.”

“Let’s remind ourselves that [crypto] is actually helping us build something bigger,” Siu said. “It’s great that we’re all making money and the industry is wonderful, but let’s remind ourselves why we’re really here.”

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Solana Steals the Spotlight as Fed Rate Cut Nears: Crypto Daybook Americas

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By Omkar Godbole (All times ET unless indicated otherwise)

Suddenly, it’s all about Ethereum rival Solana and its native token SOL as the broader market holds its breath ahead of Wednesday’s Federal Reserve rate decision.

Michael Novogratz, the founder and CEO of Galaxy Investment, says Solana could evolve to become a settlement infrastructure in global finance. Why? Because the blockchain can handle over 6 billion transactions a day, which is way higher than the 400 million-700 million trades global securities markets usually deal with, he said. Speed matters.

At BaseCamp 2025, Coinbase’s layer-2 network hinted at plans for a token launch that could accelerate decentralization and unveiled a Solana bridge to boost cross-chain connectivity. Pantera Capital’s Dan Morehead announced that Solana is their largest bet, valued at $1.1 billion, calling it the fastest and best-performing blockchain, which has outpaced even Bitcoin over the past four years.

If that’s not enough, Kyle Samani, chairman of Nasdaq-listed Solana treasury company Forward Industries, said over the weekend that the company plans to deploy funds to boost the Solana-native decentralized finance ecosystem.

All these signs suggest SOL could outperform bitcoin (BTC), ether (ETH) and other major tokens if the Fed cuts rates by the 25 basis points this week, as expected. If it surprises with a 50-basis-point move, things could get wild. Keep your eyes on those SOL/BTC and SOL/ETH trading pairs.

Currently, SOL is trading around $235 after peaking near $250 over the weekend. Other major cryptocurrencies are stuck in neutral, trailing behind stocks, which continue to hit fresh highs.

On the stablecoin front, the Bank of England proposed limits on how the value of dollar-backed stablecoins an individual can hold, as low as 10,000 pounds ($13,600), citing systemic risks. Stani Kulechov, Aave’s CEO, called the move “absurd” and urged the crypto community to stand up against such regulations.

More countries, especially those with current account deficits, will likely consider similar measures to curb outflows that dodge traditional banks.

And as for the traditional markets, Monday’s mix of rising stocks and the VIX, Wall Street’s fear gauge, has some observers raising their eyebrows. History shows these moments often precede market corrections, so stay alert!

What to Watch

  • Crypto
    • Sept. 16, 12 p.m.: Solana Live event on X. Guests include Pump.fun co-founder Alon Cohen and Kyle Samani, chairman of Forward Industries (FORD) and the managing partner of Multicoin Capital.
  • Macro
    • Sept. 16, 8 a.m.: Brazil July unemployment rate Est. 5.7%.
    • Sept. 16, 8:30 a.m.: Canada August headline CPI YoY Est. 2%, MoM Est. 0%; core YoY Est. N/A (Prev. 2.6%), MoM Est. N/A (Prev. 0.1%).
    • Sept. 16, 8:30 a.m.: U.S. August retail sales YoY Est. N/A (Prev. 3.9%), MoM Est. 0.3%.
  • Earnings (Estimates based on FactSet data)
    • None scheduled.

Token Events

  • Governance votes & calls
    • Curve DAO is voting to update donation-enabled Twocrypto contracts, refining donation vesting so unlocked portions persist after burns. Voting ends Sept. 16.
    • Sept. 16: Aster Network to host a community call.
    • Sept. 18, 6 a.m.: Mantle to host Mantle State of Mind, a monthly downhill series.
    • Sept. 16, 12 p.m.: Kava to host a community Ask Me Anything (AMA) session.
  • Unlocks
    • Sept. 16: Arbitrum (ARB) to unlock 2.03% of its circulating supply worth $45.92 million.
  • Token Launches
    • Sept. 16: Merlin (MRLN) to be listed on Binance Alpha, MEXC, BitMart, Gate.io, and others.

Conferences

Token Talk

By Oliver Knight

  • As the crypto market stays within a tight range after a brief peak and trough on Monday, one token is running its own race: IMX is up 15% in the past 24 hours with daily trading volume doubling to $144 million.
  • The rise lifted IMX, the native token of Web3 gaming platform Immutable, to a five-month high.
  • Bullish sentiment around Immutable can be attributed to an SEC probe that was dropped earlier this year and general optimism around the gaming sector. Gaming is estimated to reach $200 billion in revenue this year with further growth forecast in 2026 alongside the release of Rockstar Gaming’s Grand Theft Auto 6.
  • Immutable is well positioned to capitalize on that growth after teaming up with gaming giant Ubisoft on the next iteration of Might and Magic Fates in April.
  • Blockchain technology could have a key role to play in gaming if trends shift toward in-game ownership of items, which could see the implementation of non-fungible tokens (NFTs) within a game that could then be collected or sold on for crypto tokens.
  • IMX is currently trading at $0.736 having broken out of a key level of resistance. It will likely come back to test $0.70 as support before potentially moving higher, provided trading volume can sustain at these levels.

Derivatives Positioning

  • Most major cryptocurrencies, including BTC and ETH, continued to experience capital outflows from futures, leading to a decline in open interest.
  • AVAX stands out with OI rising over 14% as the token’s market cap looks to climb above $13 billion for the first time since Feb. 2.
  • Solana OI has reached a record high of over 70 million SOL, with positive funding rates pointing to bullish capital inflows.
  • On the CME, OI in solana futures pulled back to 7.63 million SOL from the record 8.12 million SOL on Sept. 12. Still, the three-month annualized premium holds well above 15%, offering an attractive yield for carry traders.
  • BTC CME OI continues to improve, but overall positioning remains light relative to ether and SOL futures.
  • On Deribit, the bias for BTC and ETH put options continues to ease across all tenors as traders anticipate Fed rate cuts. SOL and XRP options remain biased bullish.
  • On OTC network Paradigm, block flows featured BTC calendar spreads and shorting of call and put options.

Market Movements

  • BTC is unchanged from 4 p.m. ET Monday at $115,500.55 (24hrs: +0.54%)
  • ETH is unchanged at $4,513.45 (24hrs: -0.49%)
  • CoinDesk 20 is up 0.48% at 4,271.28 (24hrs: +0.71%)
  • Ether CESR Composite Staking Rate is up 5 bps at 2.87%
  • BTC funding rate is at 0.0059% (6.4616% annualized) on Binance

CoinDesk 20 members’ performance

  • DXY is down 0.32% at 96.99
  • Gold futures are up 0.42% at $3,734.70
  • Silver futures are up 0.53% at $43.19
  • Nikkei 225 closed up 0.3% at 44,902.27
  • Hang Seng closed unchanged at 26,438.51
  • FTSE is down 0.22% at 9,256.41
  • Euro Stoxx 50 is unchanged at 5,437.55
  • DJIA closed on Monday up 0.11% at 45,883.45
  • S&P 500 closed up 0.47% at 6,615.28
  • Nasdaq Composite closed up 0.94% at 22,348.75
  • S&P/TSX Composite closed up 0.5% at 29,431.02
  • S&P 40 Latin America closed up 1.64% at 2,904.55
  • U.S. 10-Year Treasury rate is unchanged at 4.037%
  • E-mini S&P 500 futures are up 0.19% at 6,633.75
  • E-mini Nasdaq-100 futures are up 0.29% at 24,380.00
  • E-mini Dow Jones Industrial Average Index are unchanged at 45,902.00

Bitcoin Stats

  • BTC Dominance: 58.11% (unchanged)
  • Ether to bitcoin ratio: 0.03907 (-0.36%)
  • Hashrate (seven-day moving average): 1,025 EH/s
  • Hashprice (spot): $53.98
  • Total Fees: 4.41 BTC / $508,109
  • CME Futures Open Interest: 140,975 BTC
  • BTC priced in gold: 31.2 oz
  • BTC vs gold market cap: 8.82%

Technical Analysis

BTC's monthly price action in candlesticks format. (TradingView/CoinDesk)

  • The monthly chart shows that BTC is again probing the trendline connecting the previous bull market peaks.
  • Bulls failed to establish a foothold above that trendline in July and August.
  • A third straight failure could really embolden sellers, potentially yielding a deeper drop.

Crypto Equities

  • Coinbase Global (COIN): closed on Monday at $327.02 (+1.23%), +0.27% at $327.91
  • Circle (CRCL): closed at $134.05 (+6.97%), unchanged in pre-market
  • Galaxy Digital (GLXY): closed at $30.77 (+3.6%), +0.58% at $30.95
  • Bullish (BLSH): closed at $51.08 (-1.47%), +0.59% at $51.38
  • MARA Holdings (MARA): closed at $16.24 (-0.43%), unchanged in pre-market
  • Riot Platforms (RIOT): closed at $16.68 (+4.97%), +1.08% at $16.86
  • Core Scientific (CORZ): closed at $16.32 (+2.9%), +0.37% at $16.38
  • CleanSpark (CLSK): closed at $10.29 (-0.58%), +0.1% at $10.30
  • CoinShares Valkyrie Bitcoin Miners ETF (WGMI): closed at $38.73 (+3.78%), +1.96% at $39.49
  • Exodus Movement (EXOD): closed at $27.88 (-1.69%), -1.94% at $27.34

Crypto Treasury Companies

  • Strategy (MSTR): closed at $327.79 (-1.1%), +0.34% at $328.89
  • Semler Scientific (SMLR): closed at $28.39 (-2.74%)
  • SharpLink Gaming (SBET): closed at $16.79 (-5.14%), +0.54% at $16.88
  • Upexi (UPXI): closed at $6.33 (-6.29%), +0.95% at $6.39
  • Lite Strategy (LITS): closed at $3.07 (+10.43%)

ETF Flows

Spot BTC ETFs

  • Daily net flows: $259.9 million
  • Cumulative net flows: $57.05 billion
  • Total BTC holdings ~1.31 million

Spot ETH ETFs

  • Daily net flows: $359.7 million
  • Cumulative net flows: $13.74 billion
  • Total ETH holdings ~6.53 million

Source: Farside Investors

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ORQO Debuts in Abu Dhabi With $370M in AUM, Sets Sight on Ripple USD Yield

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ORQO Group, a new institutional asset manager with $370 million in assets under management, has launched on Tuesday with plans to build out a yield platform for Ripple’s RLUSD stablecoin.

The group, headquartered in Abu Dhabi, consolidates four entities from both traditional finance and digital assets: Mount TFI, a private debt specialist and licensed fund manager in Poland, Monterra Capital, a multi-strategy digital hedge fund in Malta, blockchain engineering studio Nextrope and decentralized finance (DeFi) protocol Soil compliant with MiCA, the EU’s crypto framework.

Already licensed in Poland and Malta, the group is seeking approval from the Financial Services Regulatory Authority at Abu Dhabi Global Market to expand services in the Middle East, a region it sees as a hub for regulated digital asset growth.

«It’s an opportunity to become a global on-chain asset manager,» ORQO CEO Nicholas Motz said in an interview with CoinDesk. «We have all the pieces: the off-chain asset management, and on-chain, too.»

ORQO’s effort is part of a larger trend that’s been reshaping crypto markets: moving traditional financial instruments like private credit, U.S. Treasuries, or trade finance deals onto blockchain networks. The process is also known as tokenization of real-world assets (RWAs). Data from rwa.xyz shows that the RWA market has grown into a nearly $30 billion sector, though it remains tiny compared to traditional finance markets such as the $2 trillion private credit sector. Still, the growth potential is immense: the tokenized RWA market could reach $18.9 trillion by 2033, a joint report by Ripple and BCG projected.

Yield platform Soil is a key piece in ORQO’s gameplan, connecting the firm’s RWA access with crypto capital capital. It aims to provide returns on stablecoins deposits from tokenized private credit, real estate and hedge fund strategies.

As part of the next stage, the firm plans to open several credit pools targeting holders of Ripple’s RLUSD stablecoin in the near future, allowing investors such as institutional treasuries or protocol reserves to earn a yield on their holdings.

Read more: Tokenization of Real-World Assets is Gaining Momentum, Says Bank of America

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Coinbase Policy Chief Pushes Back on Bank Warnings That Stablecoins Threaten Deposits

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Contrary to claims from the U.S. banking industry, stablecoins do not pose a risk to the financial system, according to the chief policy officer at crypto exchange Coinbase (COIN), Faryar Shirzad. Banks’ claims that they do are are myths crafted to defend their revenues, he wrote in a Tueday blog post.

«The central claim — that stablecoins will cause a mass outflow of bank deposits — simply doesn’t hold up,» Shirzad wrote. «Recent analysis shows no meaningful link between stablecoin adoption and deposit flight for community banks and there’s no reason to believe big banks would fare any worse.»

Larger lenders still hold trillions of dollars at the Federal Reserve and if deposits were really at risk, he argued, they would be competing harder for customer funds by offering higher interest rates rather than parking cash at the central bank

According to Shirzad, the real reason for banks’ opposition is the payments business. Stablecoins, digital tokens whose value is pegged to a real-life asset such as the dollar, offer faster and cheaper ways to move money, threatening an estimated $187 billion in annual swipe-fee revenue for traditional card networks and banks.

He compared the current pushback to earlier battles against ATMs and online banking, when incumbents warned of systemic dangers but, he said, were ultimately trying to protect entrenched profits.

Shirzad also dismissed reports predicting trillions in potential outflows from deposits into stablecoins, whose total market cap is around $290 billion, according to data from CoinGecko. He stressed that stablecoins are primarily used as payment tools — for trading digital assets or sending funds abroad — not as long-term savings products.

Someone purchasing stablecoins to settle with an overseas supplier, he argued, is opting for a more efficient transaction method the going through their bank, not pulling money from a savings account.

He urged banks to embrace the technology instead of resisting it, saying stablecoin rails could cut settlement times, lower correspondent banking costs and provide round-the-clock payments. Those institutions willing to adapt, he wrote, stand to benefit from the shift.

The U.K., too, faces concerns about the effect of stablecoins on the financial industry.

The Financial Times reported Monday that the Bank of England is considering setting limits on how many «systemic» stablecoins people and companies can hold — setting thresholds as low as 10,000 pounds ($13,600) for individuals and about 10 million pounds for businesses.

Officials define systemic stablecoins as those already widely used for U.K. payments or expected to become so, and say the caps are needed to prevent sudden deposit outflows that could weaken lending and financial stability.

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