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Can Crypto Unlock the Vibe Launch?

This year has seen the emergence of a new Internet person empowered by AI coding tools to build software for the Internet’s long tail: the vibe coder. The vibe coder heralds an era of software development that is democratized, effortless and instant, and an Internet economy propelled by builders rather than influencers.
Vibe coders need a viral and organic way to market their products. Crypto could provide it. A new generation of token launchers, such as Believe and L( )ng, is trying to unlock the vibe launch using tokenized idea markets that allow users to launch and trade product ideas. If those tokenized ideas attract enough support, these platforms assign a portion of the trading fees to builders who are willing to execute on them.
Ideas markets are a clever way to harness democratized token creation and speculative trading towards dispersed innovation. For the vibe coder, they are a way to spark virality, attract community and gain access to Internet capital markets. Provided these new platforms can find ways to control abuses, cultivate committed communities and gain mainstream traction, they could help define the Internet’s next chapter and its new main character.
Meet the Vibe Coder
New technologies create new persons. Or, as Marshall McLuhan put it, “first we build the tools, then they build us.” Meet the vibe coder: the product of the vibe-coding revolution. Andrej Karpathy, a co-founder of OpenAI, coined the term “vibe coding” about four months ago. Since then, the term has set off a stampede towards this Internet persona.
Vibe coders are non-technical creators who build software products using AI coding tools (e.g. Cursor and Windsurf) that are flow-based and chatbot-oriented, and that enable fast and intuitive product development. Like past successful Internet personae, anyone can become a vibe-coder builder. With AI doing the coding, what matters is creativity, flow and intent, not technical knowledge.
Among the defining traits of vibe coders is that they put their products into production practically as they conceived of them. They also iterate quickly, collaborate often and welcome strange and unexpected turns during product development, which they guide more than they control. Their creations extend to niche and esoteric fields but remain responsive to the current moment.
Vibe coders must rely on the viral and memetic properties of the web to bring their creations to market. They have many ancestors but the most immediate is the cracked Gen Z indie hacker.
Vibe coders are still in their emergent phase so we are just getting to know them, but they may soon bestride the web with the ubiquity of influencers in the age of corporate social networks or bloggers at the dawn of websites, and they may become a default persona for young people unable to find entry-level white-collar jobs.
Vibe It and Launch It
Vibe coders want an early market signal about which ideas and products are timely, so they can immediately seize upon them. They avoid venture capital for funding and aim to bootstrap development while attracting early users.
A new generation of token launchpads is trying to deliver on those wants using ideas markets. An illustrative early mover is Believe, which has been compared to a Kickstarter for ideas and projects for the long tail of the Internet. Believe’s flow is simple. A founder or scout can submit a project through the app or tag an idea post on social media with @launchacoin, which automatically creates an idea token tied to that idea. That token then immediately begins trading in an ideas market that determines the idea’s fair value based on the scale and importance of the problem being solved, and the builder’s ability to execute.
The ideas market allows builders to gauge the timeliness of the product idea and to assess market demand while creating conditions for viral distribution. If enough trading fees are generated in the ideas market, the builders can claim part of them to start or continue building the product itself. This means that product ideas with early viral traction can begin producing real revenue before the product has matured or a full ecosystem has formed. It also means that vibe coders can bootstrap early users economically motivated to support rapid iteration.
Over time, builders can begin integrating the idea token within the real product and its economics, imbuing it with more economic fundamentals and aligning token-holders with its long-term success. Believe offers a suite of APIs that support that integration, including a burning mechanism that burns tokens based on the product’s ability to convert users.
Believe has competitors, such as L( )ng and an evolving Pump.fun, which recently turned on creator fee sharing. What they have in common is that they are relying on ideas markets for incidentally launching real products. Those products so far include Dupe (finds cheap dupes of high-end furniture and décor), CreatorBuddy (optimizes your presence on X), AVO (a marketplace for trading agents), Kaiko (an app studio) and Fitcoin (an AI virtual closet). AllianceDAO, a crypto accelerator, recently accepted its first startup that launched on Believe.
Vibe Kill
Crypto is no stranger to co-opting hot narratives before failing to deliver on them, and this latest experiment has its fair share of detractors.
A prominent criticism is that these vibe launch platforms are wrappers for memecoins. While it is true that idea tokens possess the basic characteristics of memecoins, they trade in markets aimed at processing information constructively and subsidizing product development as a byproduct. At least in theory, this is similar to the way that prediction markets reveal truth or policy markets promote better policymaking—what Vitalik Buterin calls info finance. That said, in order to prevent an extractive industry growing up around ideas markets, platforms must curb automated sniping and dumping while cultivating devoted communities, or even product cults, by design. In this regard, Believe repels sniping with taxes on early purchases and uses APIs to align token-holders with the product long-term. L( )ng goes considerably further by orchestrating Dutch auctions for idea tokens and embedding vesting schedules.
Another criticism is that the business model is non-compliant because it orchestrates ICOs. Yet, ideas markets might actually be a compliant path to fund products (not legal advice!) because product funding is generally the byproduct, or the exhaust, of the meme/idea market, not of any fundraising sales to the public. The absence of a legal relationship between builders and holders of the tokens, which can be initiated by third parties (i.e. scouts), makes it even more challenging to locate a traditional securities issuer or an investment contract. And a friendlier SEC has begun permitting certain creators to monetize their creations using tokens, at least when it involves NFTs. At minimum, the “vibe raise” will be a case of first impression for courts and regulators.
Finally, detractors contend that ideas markets like Believe’s will not attract mainstream builders and consumers who fear the wild west of crypto. Yet, Believe is steered by a Web2 founder and has attracted mostly Web2 builders. Growth hacker Nikita Bier is an investor and vocal booster. Mainstream success rests on curation, safeguards and sustainable economics. Here, Believe’s record is mixed. While it has taken great pains to prevent spam and rugs spam and rugs, its monetization take rate of 50% is more extractive than the AppStore’s (only 30%), and it is not above featuring flash-in-the-pan gambling games. The more recently launched L( )ng is searching for mainstream traction by integrating verified communities for curation and aggressively courting long-term builders outside of Web3
A Builder Economy
Vibe-coding is rapidly ushering in an Internet builder economy populated by an influx of builders and their nearly instant creations. At the same time, democratized token issuance and ideas markets are creating a blueprint for the tokenized vibe launch. Together, they can power the proliferation of a range of niche and eccentric products to serve the web’s long tail and likely make it even longer. That is a good thing for the web and for the crypto ecosystem.
Business
HBAR Retreats Amid Constrained Range Trading and Diminishing Volumes

HBAR spent much of the past 23 hours locked in a narrow range, oscillating between $0.23 and $0.24 in what amounted to just 2% volatility. The token briefly touched session highs at $0.24 on Sept. 16 around 18:00 UTC before sliding lower, ultimately finding repeated support near $0.23. Multiple rebound attempts from that level throughout Sept. 17’s morning trading hinted at a potential price floor, though conviction remained limited.
Market activity tapered alongside the price drift. Trading volumes fell steadily after an early spike, underscoring weakening participation and suggesting that bullish momentum has largely faded. The constrained range and muted volatility reinforced the impression of indecision, with buyers and sellers unwilling to press for a breakout.
The final hour of the observed period offered a sharper display of market sentiment. At 13:33 UTC on Sept. 17, HBAR sold off abruptly from $0.24 to $0.23, accompanied by an outsized 2.56 million in volume just three minutes later. Yet the coin staged a measured recovery, climbing back to end near session highs, encapsulating the day’s push and pull between sellers and opportunistic dip buyers.
Overall, HBAR slipped 1% across the 23-hour window. While the establishment of support around $0.23 provides some stability, declining volumes and sustained downward pressure leave the market vulnerable. The swift sell-off and subsequent rebound illustrate the uncertainty still shaping HBAR’s outlook, with bearish sentiment prevailing but tempered by signs of technical resilience.
Technical Indicators Assessment
- Price action demonstrated consolidation within a 2% range between $0.23-$0.24 resistance and support thresholds.
- Volume contracted from 45.7 million to 4.7 million tokens indicating deteriorating market participation.
- Multiple rebounds at $0.23 support level suggest potential price floor establishment.
- Acute sell-off at 13:33 followed by recovery indicates volatile intraday sentiment fluctuations.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
Business
The Protocol: ETH Exit Queue Gridlocks As Validators Pile Up

Welcome to The Protocol, CoinDesk’s weekly wrap of the most important stories in cryptocurrency tech development. I’m Margaux Nijkerk, a reporter at CoinDesk.
In this issue:
- Ethereum Faces Validator Bottleneck With 2.5M ETH Awaiting Exit
- Is Ethereum’s DeFi Future on L2s? Liquidity, Innovation Say Perhaps Yes
- Ethereum Foundation Starts New AI Team to Support Agentic Payments
- American Express Introduces Blockchain-Based ‘Travel Stamps’
Network News
ETHEREUM VALIDATOR EXIT QUEUE FACES BOTTLENECK: Ethereum’s proof-of-stake system is facing its largest test yet. As of mid-September, roughly 2.5 million ETH — valued at roughly $11.25 billion — is waiting to leave the validator set, according to validator queue dashboards. The backlog pushed exit wait times to more than 46 days on Sept. 14, the longest in Ethereum’s short staking history, dashboards show. The last peak, in August, put the exit queue at 18 days. The initial spark came on Sept. 9, when Kiln, a large infrastructure provider, chose to exit all of its validators as a safety precaution. The move, triggered by recent security incidents including the NPM supply-chain attack and the SwissBorg breach, pushed around 1.6 million ETH into the queue at once. Though unrelated to Ethereum’s staking protocol itself, the hacks rattled confidence enough for Kiln to hit pause, highlighting how events in the broader crypto ecosystem can cascade into Ethereum’s validator dynamics. In a blog post from staking provider Figment, Senior Analyst Benjamin Thalman noted that the current exit queue build up isn’t only about security. After ETH has rallied more than 160% since April, some stakers are simply taking profits. Others, especially institutional players, are shifting their portfolios’ exposure. At the same time, the number of validators entering the Ethereum staking ecosystem has been steadily rising. Ethereum’s churn limit, which is a protocol safeguard that caps how many validators can enter or exit over a certain time period, is currently capped at 256 ETH per epoch (about 6.4 minutes), restricting how quickly validators can join or leave the network. The churn limit is meant to keep the network stable. With more than 2.5M ETH lined up, stakers on Sept. 16 face 44 days before even reaching the cooldown step. — Margaux Nijkerk Read more.
IS L2 DEFI EATING AT ETHEREUM’S L1 DEFI?: Ethereum is in the midst of a paradox. Even as ether hit record highs in late August, decentralized finance (DeFi) activity on Ethereum’s layer-1 (L1) looks muted compared to its peak in late 2021. Fees collected on mainnet in August were just $44 million, a 44% drop from the prior month. Meanwhile, layer-2 (L2) networks like Arbitrum and Base are booming, with $20 billion and $15 billion in total value locked (TVL) respectively. This divergence raises a crucial question: are L2s cannibalizing Ethereum’s DeFi activity, or is the ecosystem evolving into a multi-layered financial architecture? AJ Warner, the chief strategy officer of Offchain Labs, the developer firm behind layer-2 Arbitrum, argues that the metrics are more nuanced than just layer-2 DeFi chipping at the layer 1.In an interview with CoinDesk, Warner said that focusing solely on TVL misses the point, and that Ethereum is increasingly functioning as crypto’s “global settlement layer,” a foundation for high-value issuance and institutional activity. Products like Franklin Templeton’s tokenized funds or BlackRock’s BUIDL product launch directly on Ethereum L1 — activity that isn’t fully captured in DeFi metrics but underscores Ethereum’s role as the bedrock of crypto finance. Ethereum as a layer-1 blockchain is the secure but relatively slow and expensive base network. Layer-2s are scaling networks built on top of it, designed to handle transactions faster and at a fraction of the cost before ultimately settling back to Ethereum for security. That’s why they’ve become so appealing to traders and builders alike. Metrics like TVL, the amount of crypto deposited in DeFi protocols, highlight this shift as activity is moved to L2s where lower fees and quicker confirmations make everyday DeFi far more practical. — Margaux Nijkerk Read more.
EF STARTS DECENTRALIZED AI TEAM: The Ethereum Foundation (EF) is creating a dedicated artificial intelligence (AI) group to make Ethereum the settlement and coordination layer for what it calls the “machine economy,” according to research scientist Davide Crapis. Crapis, who announced the initiative on X, said the new dAI Team will pursue two priorities: enabling AI agents to pay and coordinate without intermediaries, and building a decentralized AI stack that avoids reliance on a small number of large companies. He said Ethereum’s neutrality, verifiability and censorship resistance make it a natural base layer for intelligent systems. The EF is a non-profit organization based in Zug, Switzerland, that funds and coordinates the development of the Ethereum blockchain. It does not control the network but plays a catalytic role by supporting researchers, developers and ecosystem projects. Its remit includes funding upgrades such as Ethereum 2.0, zero-knowledge proofs and layer-2 scaling, alongside community programs like the Ecosystem Support Program. The foundation also organizes events such as Devcon to foster collaboration and acts as a policy advocate for blockchain adoption. In 2025, EF restructured to handle Ethereum’s growth, emphasizing ecosystem acceleration, founder support and enterprise outreach. The new dAI Team represents a continuation of this shift toward specialized units addressing emerging technologies. — Siamak Masnavi Read more.
AMERICAN EXPRESS DABBLES IN BLOCKCHAIN TRAVEL STAMPS: American Express has introduced Ethereum-based «travel stamps» to create a commemorative record of travel experiences. The travel experience tokens, which are technically NFTs (ERC 721 tokens), are minted and stored on Coinbase’s Base network, said Colin Marlowe, vice president of Emerging Partnerships at Amex Digital Labs. The travel stamps, which can be collected anytime a traveler uses their card, are not tradable NTF tokens, Marlowe said, and neither do they function like blockchain-based loyalty points — at least for the time being. “It’s a valueless ERC-721, so technically an NFT, but we just didn’t brand it as such. We wanted to speak to it in a way that was natural for the travel experience itself, and so we talk about these things as stamps, and they’re represented as tokens,” Marlowe said in an interview. “As an identifier and representation of history the stamps could create interesting partnership angles over time. We weren’t trying to sell these or sort of generate any like short term revenue. The angle is to make a travel experience with Amex feel really rich, really different, and kind of set it apart,” he said. Fireblocks is also involved, supporting Amex as its Wallet-as-a-Service provider for the passport product, a Fireblocks representative said. The Amex travel app also includes a range of tools for travels and Centurion Lounge upgrades, the company said. – Ian Allison Read more.
In Other News
- Blockchain-based real world asset (RWA) specialists Centrifuge and Plume have launched the Anemoy Tokenized Apollo Diversified Credit Fund (ACRDX), backed by a $50 million anchor investment from Grove, a credit infrastructure protocol within the Sky Ecosystem. The fund gives blockchain investors exposure to Apollo’s diversified global credit strategy, spanning direct corporate lending, asset-backed lending and dislocated credit, a type of mispriced debt due to market stress and lack of liquidity. ACRDX will be distributed through Plume’s Nest Credit vaults under the ticker nACRDX, making the strategy accessible to institutional investors on-chain. By packaging Apollo’s portfolio in tokenized form, the fund aims to lower entry barriers and increase transparency for investors seeking exposure to private credit markets, according to a press release. — Ian Allison Read more.
- Google is taking a step toward merging artificial intelligence (AI) and digital money, rolling out a new open-source protocol that lets AI applications send and receive payments, which includes support for stablecoins, digital tokens pegged to fiat currencies such as the U.S. dollar, according to a press release. To incorporate stablecoin rails, Google teamed up with the U.S.-based crypto exchange Coinbase, which has been developing its own AI-integrated payments infrastructure. The company also worked with the Ethereum Foundation and coordinated with more than 60 other organizations, including Salesforce, American Express and Etsy, to cover traditional finance use cases. The move builds on Google’s earlier work to establish a standard for “AI agents.” These digital agents may eventually handle complex tasks, such as negotiating mortgages or shopping for clothes, without direct human input. — Oliver Knight Read more.
Regulatory and Policy
- Contrary to claims from the U.S. banking industry, stablecoins do not pose a risk to the financial system, according to the chief policy officer at crypto exchange Coinbase (COIN), Faryar Shirzad. Banks’ claims that they do are are myths crafted to defend their revenues, he wrote in a blog post. «The central claim — that stablecoins will cause a mass outflow of bank deposits — simply doesn’t hold up,» Shirzad wrote. «Recent analysis shows no meaningful link between stablecoin adoption and deposit flight for community banks and there’s no reason to believe big banks would fare any worse.» Larger lenders still hold trillions of dollars at the Federal Reserve and if deposits were really at risk, he argued, they would be competing harder for customer funds by offering higher interest rates rather than parking cash at the central bank. According to Shirzad, the real reason for banks’ opposition is the payments business. Stablecoins, digital tokens whose value is pegged to a real-life asset such as the dollar, offer faster and cheaper ways to move money, threatening an estimated $187 billion in annual swipe-fee revenue for traditional card networks and banks. He compared the current pushback to earlier battles against ATMs and online banking, when incumbents warned of systemic dangers but, he said, were ultimately trying to protect entrenched profits. — Jesse Hamilton Read more.
- U.S. SEC Chair Paul Atkins said crypto’s time has come, pledging to modernize the U.S. securities rulebook and expand “Project Crypto” to bring markets on-chain. Speaking in Paris on Sept. 10 at the OECD’s inaugural Roundtable on Global Financial Markets, Atkins said the SEC is shifting away from enforcement-driven policymaking and will provide clear rules for tokens, custody, and trading platforms. “Policy will no longer be set by ad hoc enforcement actions,” he said, calling the new approach “a golden age of financial innovation on U.S. soil.” Atkins said most tokens are not securities and promised bright-line rules for determining when crypto assets fall under SEC oversight. He said entrepreneurs must be able to raise capital on-chain without “endless legal uncertainty” and pledged a framework for platforms that integrate trading, lending, and staking under one license. Custody rules will also be updated to allow investors and intermediaries multiple options. — Siamak Masnavi Read more.
Calendar
- Sept. 22-28: Korea Blockchain Week, Seoul
- Oct. 1-2: Token2049, Singapore
- Oct. 13-15: Digital Asset Summit, London
- Oct. 16-17: European Blockchain Convention, Barcelona
- Nov. 17-22: Devconnect, Buenos Aires
- Dec. 11-13: Solana Breakpoint, Abu Dhabi
- Feb. 10-12, 2026: Consensus, Hong Kong
- Mar. 30-Apr. 2: EthCC, Cannes
- May 5-7, 2026: Consensus, Miami
Business
Bullish Shares Rise 5% Ahead of Earnings After Crypto Exchange Secures New York BitLicense

Shares of Bullish (BLSH) rose 5% to $53.12 on Tuesday after the crypto platform secured a BitLicense from the New York State Department of Financial Services, a crucial regulatory approval that opens the door to offering spot trading and custody services to institutional clients in New York.
With the license, Bullish’s U.S. arm — Bullish US Operations LLC — can now legally serve advanced traders in the financial capital of the U.S., an important step in the company’s push to expand domestically. Until now, Bullish was only regulated in Germany, Hong Kong and Gibraltar. Bullish’s global parent is also CoinDesk’s parent company.
The license comes just a day after Cathie Wood’s ARK Invest significantly increased its exposure to the company. The ARK Innovation ETF (ARKK) acquired 120,609 shares while ARK Next Generation Internet ETF (ARKW) picked up 40,574 shares, together worth about $8.21 million.
Bullish, which runs a trading platform aimed at institutional investors, will report second-quarter earnings after markets close on Wednesday.
Earlier this week, investment bank Keefe, Bruyette & Woods (KBW) initiated coverage on the company with a «market perform» rating and a $55 price target. The firm called Bullish “a rare public play” on a crypto exchange built for institutions and noted that its entry into the U.S. could drive growth. KBW sees domestic expansion as a key catalyst.
Bullish debuted on the New York Stock Exchange in August through a direct listing. Its stock surged to $104 on opening day before closing at $68. Since then, shares have fallen 22%, with today’s BitLicense announcement providing a boost.
If Bullish succeeds in expanding its footprint in the U.S., it could emerge as a legitimate competitor to Coinbase, according to brokerage firm Bernstein. The firm said success will depend on the platform’s ability to execute on its U.S. launch plans, currently targeted for 2026, Bernstein said.
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