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Can Non-USD Stablecoins Compete?

Stablecoins continue growing into a pillar of both the cryptocurrency world and the global financial system. The market has already surpassed $235 billion, showcasing that people have faith in the future of these assets.
Currently, two USD-backed stablecoins (USDT and USDC) have about 90% of the market. The rest of the top-10, including USDe and PYUSD, are all dollar-denominated. Euro-based stablecoins have little market share by comparison. Why is that?
There are many discussions around regulation, interoperability, and integration with TradFi. However, the single most important factor is liquidity. Without deep and sustainable liquidity, no stablecoin can gain mass traction, and no amount of regulatory clarity will change that.
What’s the Issue With Non-USD Stablecoins?
Let’s take the Euro as an example. EUR-backed stablecoins have existed for years at this point, yet they remain barely used. Mainly that’s because of liquidity challenges. That’s what ultimately determines whether a stablecoin can become a widely used financial tool.
For years now, USD-backed stablecoins like USDT and USDC have been the dominant force in this landscape, acting as the primary source of liquidity in lending pools and trading pairs. USD-backed stablecoins have deep liquidity, high trading volumes, and extensive integration across CeFi/DeFi platforms.
In contrast, euro (and other non-USD) stablecoins suffer from a lack of market mechanisms that could sustain them. There simply aren’t enough trading pairs, users, and financial instruments built around them to create a proper liquidity ecosystem like what the USD stablecoins have.
One of the key reasons for this liquidity gap is that centralized market makers do not see enough financial incentive to provide liquidity for euro stablecoins. It simply isn’t profitable enough for them. So they prioritize other assets, leaving EUR-backed stablecoins on the backfoot.
This isn’t just a matter of preferences — it’s a more fundamental issue that’s economic in nature. If market makers can’t make a decent return on providing liquidity for these assets, they won’t allocate capital towards them.
So, how can this be changed?
Is Regulation the Key or Just a Side Factor?
An argument can be made that if other jurisdictions get ahead in terms of establishing clear-cut rules, non-USD stablecoins will become a lot more attractive. The introduction of MiCA regulations in the EU, for example, has paved the way for compliant EUR-backed stablecoins such as EURC, turning them into an increasingly viable alternative to consider when integrating with TradFi.
To some extent, I agree. As various jurisdictions worldwide keep moving towards better regulation of digital assets, we can very well expect more stablecoins pegged to local currencies to start cropping up. In Asia, the Middle East, Latin America — regions that would be inclined to use such assets to improve their financial stability. Besides which, it would also help them lower the dependency on the U.S. dollar.
We actually have supporting examples here, like Singapore’s XSGD or Switzerland’s XCHF. Hong Kong also launched an HKD-pegged stablecoin in December 2024. The trend seems clear.
However, regulation alone is not the deciding factor. EUR-backed stablecoins existed before MiCA came along. And, it’s still unclear whether the framework will ultimately help or hinder their adoption in the long run. MiCA could act as a kind of “restriction” on USD-backed stablecoins in Europe. Potentially, this gives euro stablecoins an unfair advantage rather than making them genuinely competitive on their own merits.
And at the end of the day, regulation cannot solve the more fundamental issue of liquidity. Without it, no regulatory framework can make a stablecoin viable enough for broad use. So, the question is: how can we create liquidity for non-USD stablecoins?
Addressing Liquidity Constraints
To put things into perspective, the market capitalization of USDT and USDC stand at $141 billion and $56 billion, respectively. By comparison, euro-based stablecoins like EURC or EURS barely go above $100 million. The sheer gap is obvious, and it directly impacts their usability. That’s fewer trading pairs, fewer DeFi integrations, and ultimately, less incentive for traders and institutional players to adopt them. As a result, they can’t become mainstream assets.
A case could be made for the EURe, which I personally use a lot and find to be the most convenient euro stablecoin for real-world application. Even so, the broader non-USD stablecoin market still faces the same challenges: limited adoption, fewer integrations, and a long way to go before they can compete with dollar-backed counterparts.
One possible solution lies in developing more effective liquidity algorithms for non-USD stablecoins. Reliance on professional market makers has proven ineffective, so a new approach is necessary, with mechanisms that can ensure strong liquidity without relying entirely on those parties.
A more effective approach, to my mind, would be to first establish deep liquidity pools between USD and non-USD stablecoins. This is the most practical way to ensure smooth conversions, as it would directly address the core issue. But it requires refining automated market maker (AMM) algorithms to make liquidity provision more efficient and attractive for providers.
The Path to Viable Non-USD Stablecoins
What matters most is how much liquidity providers can earn. If the incentives are there, liquidity will improve, and adoption will naturally follow. This isn’t just about attracting more capital — it’s about restructuring liquidity provision in a way that ensures long-term, sustainable profits.
Without improvements to the infrastructure, euro stablecoins and their counterparts will continue to lag behind, despite their potential. Stablecoins are only as strong as their liquidity. The key is building models that make providing liquidity profitable — because once the financial incentives align, everything else will fall into place.
Looking ahead, I can see non-USD stablecoins gaining a competitive edge in specific use cases, such as cross-border remittances, on-chain forex trading, and decentralized lending. Businesses that operate globally but need to manage cash flows in multiple currencies could benefit from borrowing non-USD stablecoins while keeping their treasuries in USD.
Additionally, liquidity pools that facilitate stablecoin swaps between different fiat denominations could serve as stores of value, potentially laying the foundation for a more decentralized global financial system.
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Galaxy Digital Gets SEC Nod for U.S. Listing, Eyes Nasdaq Debut in May

Galaxy Digital is moving closer to a U.S. stock market listing after the Securities and Exchange Commission (SEC) approved its registration statement tied to a corporate reorganization.
The crypto and AI infrastructure firm, currently listed in the Toronto Stock Exchange, aims to shift its home base from the Cayman Islands to Delaware and list shares on the Nasdaq as “GLXY.” The firm’s expansion into the U.S. market comes as institutional demand for regulated crypto products continues to grow.
The company has scheduled a shareholder vote on the reorganization for May 9. The firm is expected to list shortly afterward. CEO Mike Novogratz called the registration effectiveness “an important milestone” in the firm’s bid to expand its reach.
Galaxy provides institutional services in crypto trading, asset management, and tokenization. It also invests in and operates data centers that power AI and high-performance computing.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
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Ripple, BCG Project $18.9T Tokenized Asset Market by 2033

The market for tokenized financial instruments, or real-world assets (RWAs), could reach $18.9 trillion by 2033 as the technology’s growth is nearing a «tipping point,» according to a joint report on Monday by Boston Consulting Group (BCG) by payments-focused digital asset infrastructure firm Ripple.
That would mean an average 53% compound annual growth rate (CAGR), taking the middle ground between the report’s conservative scenario of $12 trillion in tokenized assets in the next eight years and a more optimistic $23.4 trillion projection.
Tokenization is the process of using blockchain rails to record ownership and move assets—securities, commodities, real estate. It’s a red-hot sector in crypto, with several global traditional financial firms pursuing tokenization to achieve efficiency gains, faster and cheaper settlements and around-the-clock transactions. JPMorgan’s Kinexys platform has already processed more than $1.5 trillion in tokenized transactions, with over $2 billion in daily volume. BlackRock’s tokenized U.S. dollar money market fund (BUIDL), issued with tokenization firm Securitize, nears $2 billion in assets under management and is increasingly being used in decentralized finance (DeFi).
“[The] technology is ready, regulation is evolving, and foundational use cases are in the market,” said Martijn Siebrand, Digital Assets Program Manager at ABN AMRO, in the report.
The report highlighted tokenized government bonds, U.S. Treasuries, as an early success, allowing corporate treasurers seamlessly shift idle cash into tokenized short-term government bonds from digital wallets without any intermediaries, managing liquidity in real time and around the clock.
Private credit is another sector drawing attention, opening access to traditionally opaque and illiquid markets while offering investors clearer pricing and fractional ownership. Similarly, carbon markets are flagged as fertile ground, where blockchain-based registries could enhance transparency and traceability of emissions credits.
Key challenges still linger
Despite the growth, the report identified five key barriers for broader adoption: fragmented infrastructure, limited interoperability across platforms, uneven regulatory progress, inconsistent custody frameworks, and lack of smart contract standardization. Most tokenized assets today settle in isolation, with off-chain cash legs limiting efficiency gains. Tokenized asset markets struggle to unlock secondary liquidity without shared delivery-versus-payment (DvP) standards.
Regulatory clarity varies significantly by region. Switzerland, the EU, Singapore, and the United Arab Emirates have developed comprehensive legal frameworks for tokenized securities and infrastructure, while major markets like India and China remain restrictive or undefined. This uneven progress complicates cross-border operations and forces firms to tailor infrastructure market-by-market.
Despite these headwinds, early adopters are expanding fast. The report identifies three phases of tokenization: low-risk adoption of familiar instruments like bonds and funds; expansion into complex products such as private credit and real estate; and full market transformation, including illiquid assets like infrastructure and private equity. Most firms are currently in the first or second phase, with scalability hinging on regulatory alignment and infrastructure maturity.
Tokenization can unlock meaningful savings for processes such as bond issuances, real estate fund tokenization and collateral management, driving further growth, the report noted.
Cost is becoming less of a constraint for firms, the report said. Focused tokenization projects can now launch for under $2 million, while end-to-end integrations—covering issuance, custody, compliance, and trading—can cost up to $100 million for large institutions.
However, without industry-wide coordinated action, the same silos and fragmentation tokenization seeks to eliminate could reemerge in digital form, said in the report Jorgen Ouaknine, global head of innovation and digital assets at Euroclear, a global financial market infrastructure provider.
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Pierre Rochard, the Bitcoin Maximalist OG, on Mining, Markets and Modern Finance

Pierre Rochard, who calls himself a “bitcoin maximalist OG,” first discovered Bitcoin in 2012 while studying at UT Austin. With interests in Austrian economics and open-source software, he was “captivated” by bitcoin as the intersection of both. He became an early thought leader, co-founding the Satoshi Nakamoto Institute to house foundational writings and cypherpunk philosophy.
Across roles at BitPay, Kraken, and most recently Riot Platforms (RIOT), his work has spanned bitcoin infrastructure and advocacy. At Riot, he led responses to environmental criticisms, including a viral parody video that “put the critics on the defensive” and reframed the debate around mining and value creation.
Pierre Rochard is a speaker at Consensus 2025, in Toronto, May 14-16. Get your pass here.
“Critics think mining is wasteful because they don’t believe bitcoin has value,” Rochard said. “But it’s about monetary sovereignty — the ability to control your own money.”
Now, with The Bitcoin Bond Company, he is taking on the next frontier: unlocking bitcoin for fixed-income investors.
Unlike Michael Saylor’s long-only strategy, Rochard wants to build “bankruptcy-remote, bitcoin-only structures” with clear life-cycles and risk-tranching. The idea is to make Bitcoin more palatable to traditional credit allocators.
His goal? Acquire $1 trillion in bitcoin over the next 21 years — market conditions permitting.
On the price cycle, Rochard believes the four-year halving model is losing relevance for price prediction purposes. “Bitcoin’s CAGR is now tied to interest rates,” he said, noting its shift toward becoming a global macro asset. “Higher Fed rates pull capital out of Bitcoin — that’s what slows adoption.”
While education remains a major hurdle, he’s optimistic. “Ten years ago, this idea was laughed off. Today, Bitcoin-backed credit products are inevitable.”
At Consensus 2025, Pierre is focused on accelerating that education, especially among institutions looking to diversify beyond real estate and equities.
Rochard was also clear-eyed about the risks and hurdles in bitcoin adoption. “The biggest challenge is education,” he emphasized. “Most investors have never seen a fixed-income product backed purely by bitcoin. They’re used to real estate or corporate debt — this is a new asset class for them.”
When asked about concerns like low transaction fees or empty blocks in 2025, Rochard pushed back. “People worry about low fees, but that assumes a static system. If there’s ever an attack or censorship, fees skyrocket — and miners spin up. It’s anti-fragile by design.”
Ultimately, Rochard’s pitch is simple: “Bitcoin is no longer a fringe experiment. It’s a core monetary technology — and it’s time the credit markets caught up.”
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
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