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Inside Pump.fun’s Plan to Dominate Solana DeFi Trading

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Solana’s most profitable protocol Pump.fun is gunning for an even greater share of the chain’s DeFi economy.

The massively popular memecoin launchpad on Thursday unveiled a token swaps service powered by the protocol’s liquidity pools. Called PumpSwap, it puts the project in direct competition with Solana’s coterie of automated market makers (AMMs) that facilitate on-chain token trades.

Instead of «graduating» highly-traded memecoins to Raydium, a longtime hub for Solana DeFi pools, Pump.fun will now seed promising tokens’ launch liquidity in PumpSwap. This fully in-house setup will cut down on launch costs, the founders told CoinDesk, and alter the way Pump.Fun generates its historically astronomical revenue.

Pump.Fun’s founders believe PumpSwap can become the beating heart of permissionless trading infrastructure on Solana for all tokens, according to launch documents reviewed by CoinDesk. They’ve brokered deals with a number of token projects who will now set up their liquidity on PumpSwap’s rails.

If the AMM is leaning on some undisclosed technological advantage to woo users – profit-hungry token traders and yield-chasing liquidity providers – from Solana’s established trading outposts, then Pump.Fun’s founders wouldn’t say. CoinDesk asked them as much – repeatedly.

What the service has going for it, at least in the minds of its backers, is distribution. For nearly a year now Pump.Fun’s explosion of memecoins has set the agenda for much of crypto, and especially Solana. Its profit windfalls reshaped the way on-chain researchers think and talk about revenue-generating protocols.

On Tuesday Pump.Fun saw $1 million in revenue. The sum is a relative pittance compared to the platform’s previous year mining gold in the trenches. But it also trounces the numbers posted by many major crypto projects, including Ethereum itself. Such profits yield a mindshare dividend that could give PumpSwap its competitive edge.

Raydium is set to be the biggest loser. Much of its trading volume over the past year has occurred in pools first seeded by Pump.Fun’s graduation mechanism. It will miss out on future activity now flowing to PumpSwap. That said, Raydium’s newly-unveiled memecoin launchpad could blunt the pain by giving Raydium its own stream of memecoins.

Creators of tokens, meanwhile, may eventually capture a win. PumpSwap will eventually enable revenue sharing to give them a slice of protocol’s 25 basis point fee on trades, the founders said. But they declined to say how much would flow to creators, or when the switch would flip.

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True Markets Raises $11M in Series A, Launches Mobile-First DeFi Trading App on Solana

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True Markets, a new decentralized finance (DeFi) trading platform focused on stablecoin-native execution, has launched its mobile app on Solana and closed an $11 million Series A, bringing total funding to $20 million, the company said in a press release Tuesday.

The funding round was co-led by Accomplice and RRE Ventures, with participation from Reciprocal Ventures, Variant Fund, and PayPal Ventures.

Seed investors Paxos Ventures and the Solana Foundation, continue to support the firm, True Markets said.

Founded by Coinbase (COIN) and Circle veterans Vishal Gupta and Patrick McCreary, New York-based True Markets aims to deliver a non-custodial, mobile-first DeFi trading experience for retail users, prioritizing speed, simplicity, and transparency.

The app enables stablecoin-powered token trading on Solana, with gasless execution, smart order routing, and embedded key management via Turnkey, all without users surrendering custody of funds, True Markets said.

“Retail traders have been stuck with clunky workflows, unclear pricing, and fragmented liquidity,» said Vishal Gupta, CEO of True Markets, in the release.

«Our goal is to deliver a fairer and more transparent experience that makes asset discovery simple, shows real-time market momentum, and feels as intuitive as the best apps on your phone,» Gupta added.

Backed by infrastructure partners Turnkey and Definitive, the app features real-time market sparklines, automated execution across decentralized venues, and hosted wallets that support immediate funding and trading within a non-custodial framework.

True Markets said it plans to expand into both CeFi and DeFi markets, with future integrations including TrueX, a centralized exchange designed for institutional liquidity and qualified custody.

Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.

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CoinDesk 20 Performance Update: Litecoin (LTC) Drops 6.1%, Leading Index Lower

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CoinDesk Indices presents its daily market update, highlighting the performance of leaders and laggards in the CoinDesk 20 Index.

The CoinDesk 20 is currently trading at 3147.53, down 0.7% (-22.88) since 4 p.m. ET on Monday.

Four of 20 assets are trading higher.

9am CoinDesk 20 Update for 2025-05-20: full chart

Leaders: AAVE (+9.8%) and HBAR (+0.7%).

Laggards: LTC (-6.1%) and FIL (-2.9%).

The CoinDesk 20 is a broad-based index traded on multiple platforms in several regions globally.

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KULR Boosts Bitcoin Treasury to 800 BTC With $9M Purchase

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Energy management firm KULR (KULR) has expanded its bitcoin treasury to more than 800 tokens, with the purchase an additional $9 million worth of BTC.

The latest acquisition — made at an average price of $103,234 each — brings the total amount KULR has spent on the cryptocurrency to $78 million.

This continues the company’s treasury strategy first announced in December last year, under which it committed to holding up to 90% of its surplus cash reserves in bitcoin.

The Houston-based firm, which develops energy storage systems for aerospace and defense, is measuring the success of this pivot using a BTC Yield metric.

That metric tracks the growth in the ratio of bitcoin holdings to the number of shares outstanding, rather than actual dollar returns or revenue. So far in 2025, KULR says that ratio has jumped by 220, according to this morning’s press release.

KULR’s shares are up 3.15% in pre-market trading at $1.3.

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