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The Sandbox’s Sébastien Borget on the Future of Web3 Gaming

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For Sébastien Borget, what started as a passion for gaming has flourished into co-founding The Sandbox, now one of the most recognized metaverse platforms in the world with more than 6.3 million user accounts with connected crypto wallets.

Its recent Alpha Season 4 curated event attracted more than 580,000 unique players in just six weeks, generating 1.1 million blockchain transactions and 350,000 NFT sales, while its creator economy continues to thrive, with over 1,500 user-generated games published on the platform.

As a serial entrepreneur with a background in telecommunications, Borget has helped The Sandbox secure over 400 major brand partnerships and establish its native token, SAND, as the second-largest gaming token by market cap, according to CoinMarketCap.

This series is brought to you by Consensus Hong Kong. Come and experience the most influential event in Web3 and Digital Assets, Feb.18-20. Register today and save 15% with the code CoinDesk15.

Here, Borget, who will be a speaker at Consensus Hong Kong, discusses Asia’s dominance in blockchain gaming, The Sandbox’s approach to cultural localization and AI’s potential impact on the gaming industry.

This interview has been condensed and lightly edited for clarity.

What led you to start The Sandbox?

I’ve always been a tech geek and an early adopter of gaming hardware. My journey started with a Super Nintendo, and since then, I’ve owned nearly every console on launch day. That childhood passion fueled my dream of one day creating my own video games.

My co-founder, Arthur Madrid, and I started working together in 2007, founding three companies — two of which we successfully exited. In 2011, we shifted to mobile gaming, launching The Sandbox as a 2D world-building game. It gained 40 million downloads and 70 million player creations, but we faced challenges in retaining game creators. App Store and Google Play limitations prevented us from sharing revenue, leading creators to leave over time.

By 2017-2018, I was experimenting with Bitcoin mining and blockchain technology. When CryptoKitties emerged, I saw NFTs as a game-changing solution — allowing players to truly own and monetize their creations. That’s when we decided to rebuild The Sandbox on the blockchain, making avatars, virtual land and assets into NFTs and launching our own token-driven economy.

How have you handled challenges like bear markets and shifting user expectations?

We’ve built through every market cycle. When we started in 2018, it was a bear market — fundraising was incredibly tough. We pitched over 100 investors before securing seed funding from Animoca Brands, True Global Ventures, Square Enix and HashKey — all based in Asia. That was our first indicator that Asia had a stronger appetite for blockchain gaming than the West.

Our Series B round in 2021 was led by SoftBank from Japan, reinforcing that trend. While 2022-24 were bearish years, we focused on expanding in Asia, where we saw continued interest. Over the past two years, we’ve grown small, agile teams in India, Singapore, Vietnam, Thailand, Korea, Japan, Hong Kong, Turkey and even Saudi Arabia. Today, Asia accounts for 40% of our audience, partnerships and revenue, making it a key pillar of our growth strategy.

How is The Sandbox adapting to markets like Japan, Korea and Southeast Asia, which each have their own unique user base?

Unlike some Western companies that prioritize the U.S. first, we built The Sandbox as a “metaverse of culture,” focusing on localization from the start. Instead of launching with a large centralized team, we embed small, regionally-focused teams in each country. This approach helped us to form strategic partnerships across key Asian markets, collaborating with Bollywood studios and music labels in India, securing high-profile projects in Korea such as Solo Leveling — one of the top webtoons — and even partnering with South Korea’s Incheon City. In Japan, a major milestone was our collaboration with Attack on Titan, a globally recognized franchise.

Localization, for us, extends far beyond translation — it’s about integrating culturally significant brands that truly resonate with local audiences. This strategy has been instrumental in driving strong engagement across Asia.

How is The Sandbox using AI to engage creators and gamers?

AI is still in its early adoption phase in gaming, but we’re already exploring its potential in several key areas. For chat moderation, we’re leveraging GGWP AI to ensure a safe and well-moderated player experience. In motion capture, our partnership with Kinetix AI allows us to create realistic avatar animations directly from video captures. We’re also experimenting with generative AI for game creation, particularly in AI-powered level design based on text prompts, though full integration is still in progress.

Additionally, we’re considering AI-driven non-player characters (NPCs) and virtual agents capable of engaging in intelligent conversations and strategizing in PvP battles. Other platforms like Minecraft and Roblox have already begun experimenting with AI-driven virtual agents, and we’re closely monitoring their progress to determine if similar innovations would be a good fit for The Sandbox.

How do you see monetary incentives and monetization models changing within The Sandbox?

Web3 monetization is still evolving, but our LiveOps game management system has emerged as a proven model, with regular in-game events, quests and mission-based rewards driving engagement. In Q4 2024, we launched Season 4, which became our strongest season yet despite the bear market. Building on this momentum, we plan to scale up in 2025 by expanding from one major season per year to four seasonal events.

However, the broader Web3 gaming landscape remains uncertain. Telegram-based games are gaining traction, though their monetization models are still untested. Meanwhile, high-quality Web3 titles like Shardbound, Shrapnel and MetalCore are working to replicate traditional AAA gaming revenue models, signaling a shift toward more sustainable economic frameworks in the space.

With Asia driving stablecoin adoption, do you see The Sandbox integrating stablecoins into its ecosystem?

Stablecoins are key for business and enterprise adoption, but they’re still highly centralized. We’re seeing emerging regional stablecoins, such as the Hong Kong dollar-pegged stablecoin, alongside USDC and USDT. The broader question is whether the U.S. dollar will remain the dominant reserve currency in Web3, or if Asian alternatives like the Chinese yuan or HKD will rise. This could impact international trade and crypto settlements.

What’s the most underappreciated aspect about the gaming ecosystem in Asian markets?

I think what is very undervalued and underappreciated is how much technology is ingrained into the culture and the daily habits of people in Korea, Japan, China and other Asian markets. For example, you look at those countries and you see older generations already invested in stocks, real estate, digital payments and transportation systems. There’s no resistance to adopting new technology, unlike in Western countries..

Another thing that’s really underappreciated is how storytelling, characterization and branding matter in gaming and Web3. Look at memecoins like Shiba Inu or Dogecoin — they resonate because they align with Asian branding strategies where mascots and storytelling are a big deal. That’s why gamification works so well here.

And even though Web3 gaming levels the playing field — removing traditional regional spending disparities in gaming — adoption still requires local teams, local manpower and cultural adaptation. You need people on the ground because local content and engagement still drive growth in these markets.

What are you most excited to talk about on-stage in Hong Kong?

I’m interested in the evolution of AI-powered virtual agents, moving beyond static NPCs to fully interactive, AI-driven characters that enhance immersion in gaming. Another key development is the rise of app chains, with projects like Abstrakt and Pudgy Penguins pioneering new models that are reshaping Web3 gaming infrastructure.

At the same time, the global crypto landscape is undergoing a major shift, especially with Hong Kong positioning itself as a leading crypto hub. With a new U.S. presidential administration, the question remains: how will shifting policies impact the broader Web3 ecosystem? As Hong Kong, Dubai, Singapore and even France compete to become the world’s top crypto hub, it’ll be fascinating to see which jurisdiction takes the lead in shaping the future of digital assets.

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Crypto Daybook Americas: Bitcoin Reasserts Itself as Stocks, Bonds Fall, Gold Hits Record High

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By James Van Straten (All times ET unless indicated otherwise)

«There are decades where nothing happens; and there are weeks where decades happen.» Vladimir Ilyich Lenin

Few quotes better capture the current turbulence in global markets. For decades, the classic portfolio of 60% equities and 40% bonds was considered the cornerstone of balanced investing. This allocation typically offered protection in downturns through bonds, while equities drove returns in times of economic growth.

We saw this play out during crises like 2008 and 2020, when iShares 20+ Year Treasury Bond ETF (TLT) surged amid global uncertainty. Today, that dynamic has been upended. With persistent geopolitical tension ignited by President Donald Trump’s tariffs, stubborn inflation and slowing growth, Treasury yields have climbed and bond prices fallen. TLT is now down some 50% from its 2020 highs.

The equity side of the portfolio isn’t faring much better. U.S. stocks are underperforming, caught in what some are calling a broader «Sell America» trade. Even the dollar, which typically strengthens in risk-off environments, is weakening as capital flows shift toward the yen and euro.

In this new regime, alternative assets are taking center stage. Gold has surged to $3,500 an ounce for the first time, cementing its role as a haven. To underscore its meteoric rise: the precious metal has added about $6 trillion in market cap this year, triple the market cap of bitcoin (BTC) at its all-time high. Gold ETF inflows, measured over a 90-day rolling period, are approaching 9 million ounces, the biggest surge since 2022 and among the largest in the past decade.

Bitcoin, while lagging behind gold, is also reasserting itself. It has reached new highs in dominance within the crypto market and is beginning to diverge from U.S. tech stocks. It’s increasingly behaving like an uncorrelated asset, valuable in a diversified portfolio. This Friday, $6.7 billion in bitcoin options are set to expire, including $330 million in call options at the $100,000 strike price, setting the stage for a potentially volatile final week of April. Stay alert!

What to Watch

  • Crypto:
    • April 22: The Lyora upgrade goes live on the Injective (INJ) mainnet.
    • April 25, 1 p.m.: U.S. Securities and Exchange Commission (SEC) Crypto Task Force Roundtable on «Key Considerations for Crypto Custody«.
    • April 28: Enjin Relaychain increases active validator slots to 25 from 15, to enhance decentralization.
    • April 29, 1:05 a.m.: BNB Chain (BNB) — BSC mainnet hardfork.
    • April 30, 9:30 a.m.: ProShares expects its XRP ETF, offering exposure through futures and swap agreements, to begin trading on NYSE Arca.
    • April 30, 10:03 a.m.: Gnosis Chain (GNO), an Ethereum sister chain, will activate the Pectra hard fork on its mainnet at slot 21,405,696, epoch 1,337,856.
  • Macro
    • Day 2 of 6: World Bank (WB) and the International Monetary Fund (IMF) spring meetings in Washington.
    • April 22, 8:30 p.m.: Statistics Canada releases March producer price inflation data.
      • PPI MoM Est. 0.3% vs. Prev. 0.4%
      • PPI YoY Prev. 4.9%
    • April 22, 6 p.m.: Fed Governor Adriana D. Kugler will deliver a speech titled «Transmission of Monetary Policy.»
    • April 23, 8 a.m.: Mexico’s National Institute of Statistics and Geography releases retail sales data.
      • Retail Sales MoM Prev. 0.6%
      • Retail Sales YoY Prev. 2.7%
    • April 23, 9:45 a.m.: S&P Global releases (flash) U.S. April purchasing managers’ index (PMI) data.
      • Composite PMI Prev. 53.5
      • Manufacturing PMI Est. 49.4 vs. Prev. 50.2
      • Services PMI Est. 52.8 vs. Prev. 54.4
  • Earnings (Estimates based on FactSet data)
    • April 22: Tesla (TSLA), post-market
    • April 30: Robinhood Markets (HOOD), post-market
    • May 1: Block (XYZ), post-market

Token Events

  • Governance votes & calls
  • Unlocks
    • April 30: Optimism (OP) to unlock 1.89% of its circulating supply worth $21.83 million.
    • May 1: Sui (SUI) to unlock 2.28% of its circulating supply worth $170.93 million.
    • May 1: ZetaChain (ZETA) to unlock 5.67% of its circulating supply worth $10.46 million.
    • May 2: Ethena (ENA) to unlock 0.73% of its circulating supply worth $11.92 million.
    • May 7: Kaspa (KAS) to unlock 0.56% of its circulating supply worth $13 million.
    • May 9: Movement (MOVA) to unlock 2.04% of its circulating supply worth $11.23 million.
  • Token Launches
    • April 22: Hyperlane to airdrop its HYPER tokens.
    • April 22: BNB to be listed on Kraken.
    • April 23: Zora to airdrop its ZORA tokens.
    • April 24: Initia (INIT) to be listed on Binance, CoinW, WEEX, KuCoin, MEXC, and others.

Conferences:

Token Talk

By Shaurya Malwa

  • Pope Francis’ death on Easter Monday triggered significant activity in crypto markets and prediction platforms as traders aimed to capitalize on the news.
  • LUCE, a Solana-based memecoin tied to the Vatican’s Holy Year 2025 mascot, surged 45% in value, reaching $0.013, according to CoinGecko data.
  • Daily trading volume in the token skyrocketed to $60.27 million from $5 million the previous day, despite the price being down 95% from its November peak of 30 cents.
  • Although unaffiliated with the Vatican, LUCE has attracted around 44,800 holders.
  • Meanwhile, a Polymarket bet on who will be the next pope has attracted over $3.5 million in volumes since going live on Dec. 31, with over 18 candidates in the mix.
  • As of Tuesday morning, Pietro Parolin leads odds at 37%, followed by Luis Antonio Tagle at 23% and Matteo Zuppi at 11%.

Derivatives Positioning

  • HBAR, XLM and TRX have seen the most growth in perpetual futures open interest among major tokens in the past 24 hours. However, only TRX has seen a positive cumulative volume delta, implying an influx of new money predominantly on the bullish side.
  • BTC’s open interest in has increased to 695K BTC, the most since March 25. ETH’s open interest held shy of the recent record above 11.9 million ETH.
  • Perpetual funding rates for most major tokens remain marginally positive in a sign of cautiously bullish sentiment.
  • On Deribit, BTC’s short and near-dated calls are now trading at par or a slight premium to puts, another sign of renewed bullishness. ETH puts, however, continue to trade at a premium to calls.
  • Block options flows have been muted on Paradigm, with calendar spreads and April put spreads lifted in BTC and ETH.

Market Movements:

  • BTC is up 1.45% from 4 p.m. ET Monday at $88,539.04 (24hrs: +1.16%)
  • ETH is up 3.43% at $1,628.60 (24hrs: -0.84%)
  • CoinDesk 20 is up 1.49% at 2,544.64 (24hrs: -0.3%)
  • Ether CESR Composite Staking Rate is up 3 bps at 2.98%
  • BTC funding rate is at -0.0058% (-2.1353% annualized) on Binance

CoinDesk 20 members’ performance

  • DXY is up 0.1% at 98.38
  • Gold is up 4.28% at $3,456.97/oz
  • Silver is up 0.5% at $32.57/oz
  • Nikkei 225 closed -0.17% at 34,220.60
  • Hang Seng closed +0.78% at 21,562.32
  • FTSE is up 0.49% at 8,315.81
  • Euro Stoxx 50 is down 0.28% at 4,922.48
  • DJIA closed on Monday -2.48% at 38,170.41
  • S&P 500 closed -2.36% at 5,158.20
  • Nasdaq closed -2.55% at 15,870.90
  • S&P/TSX Composite Index closed -0.76% at 24,008.86
  • S&P 40 Latin America closed unchanged at 2,384.47
  • U.S. 10-year Treasury rate is unchanged at 4.42%
  • E-mini S&P 500 futures are up 0.98% at 5,235.75
  • E-mini Nasdaq-100 futures are up 1.02% at 18,105.00
  • E-mini Dow Jones Industrial Average Index futures are up 0.87% at 38,660.00

Bitcoin Stats:

  • BTC Dominance: 64.39% (-0.09%)
  • Ethereum to bitcoin ratio: 0.01839 (1.88%)
  • Hashrate (seven-day moving average): 840 EH/s
  • Hashprice (spot): $45.0 PH/s
  • Total Fees: 6.56BTC / $572,645
  • CME Futures Open Interest: 139,765 BTC
  • BTC priced in gold: 25.5 oz
  • BTC vs gold market cap: 7.22%

Technical Analysis

Gold's monthly price chart. (TradingView/CoinDesk)

  • If you feel gold’s rally is overstretched or overdone, think again.
  • The ratio between gold’s spot price and its 200-day simple moving average, currently 1.3, is well below highs seen in 2011-2012 when the yellow metal rose to its then-record price of $2,000.
  • The ratio went as high as 5.80 in the 1980.
  • Bitcoin tends to follow gold with a lag of couple of months.

Crypto Equities

  • Strategy (MSTR): closed on Monday at $317.76 +0.18%), up 2.02% at $324.19 in pre-market
  • Coinbase Global (COIN): closed at $175 (-0.02%), up 1% at $176.75
  • Galaxy Digital Holdings (GLXY): closed at C$15.38 (+0.13%)
  • MARA Holdings (MARA): closed at $12.29 (-2.92%), up 2.36% at $12.59
  • Riot Platforms (RIOT): closed at $6.29 (-2.63%), up 2.07% at $6.42
  • Core Scientific (CORZ): closed at $6.39 (-3.62%)
  • CleanSpark (CLSK): closed at $7.47 (-0.53%), up 2.68% at $7.67
  • CoinShares Valkyrie Bitcoin Miners ETF (WGMI): closed at $11.74 (-2.49%)
  • Semler Scientific (SMLR): closed at $29.83 (-8.17%)
  • Exodus Movement (EXOD): closed at $36.59 (+0.03%), unchanged in pre-market

ETF Flows

Spot BTC ETFs:

  • Daily net flow: $381.3 million
  • Cumulative net flows: $35.86 billion
  • Total BTC holdings ~ 1.11 million

Spot ETH ETFs

  • Daily net flow: -$25.4 million
  • Cumulative net flows: $2.24 billion
  • Total ETH holdings ~ 3.30 million

Source: Farside Investors

Overnight Flows

Chart of the Day

Prices for eggs and financial assets, including BTC, since 2024. (Artemis, U.S. Bureau of Labor Statistics)

  • The chart shows the price of eggs in the U.S. has increased by over 200% since 2024, outperforming BTC’s 100% surge. Gold and the S&P 500 have gained 46% and 21%, respectively, over the same period.
  • In other words, asset price growth has failed to compensate holders for the inflation on Main Street.

While You Were Sleeping

In the Ether

The market no longer knows what to believe.There are now 72 #crypto-themed ETFs waiting on #SEC approvalYou guys coming?No Second Best?For context, about 32k tokens were launched on pumpfun yesterday.

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Bitcoin Closing In on Historic Breakout vs Nasdaq

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Bitcoin (BTC) is on the cusp of breaking out relative to the Nasdaq 100 Composite, with the current BTC/Nasdaq ratio sitting at 4.96. This means it now takes nearly five Nasdaq units to match the value of one bitcoin. The previous record of 5.08 was set in January 2025, when bitcoin hit its all-time high of over $109,000.

Historically, each market cycle has seen the ratio reach new highs—2017, 2021, and now 2025—highlighting bitcoin’s continued outperformance against the Nasdaq.

Across multiple timeframes, bitcoin is increasingly diverging from U.S. tech stocks. Year-to-date, bitcoin is down just 6%, compared to the Nasdaq’s 15% decline. Since Donald Trump’s election victory in November 2024, bitcoin has rallied 30%, while the Nasdaq has fallen 12%.

When measured against the «Magnificent Seven» mega-cap tech stocks, bitcoin remains around 20% below its all-time high from February this year. This indicates that while bitcoin has shown strength, the top tech names are holding up better than the broader Nasdaq Composite.

Strategy (MSTR), a well-known proxy for bitcoin exposure, is also holding up better than the U.S tech stocks. Since joining the QQQ ETF on Dec. 23, MSTR is down 11%, while the ETF itself has dropped over 16%. The divergence has become more pronounced in 2025: MSTR is up 6% year-to-date, compared to QQQ’s 15% decline.

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Bitcoin Runs Into Resistance Cluster Above $88K. What Next?

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This is a daily technical analysis by CoinDesk analyst and Chartered Market Technician Omkar Godbole.

Bitcoin’s (BTC) bullish advance has encountered a resistance zone above $88,000, marked by crucial levels that could make or break the ongoing recovery rally.

The resistance cluster’s first and perhaps most critical level is the 200-day simple moving average (SMA) at $88,356. The SMA is widely regarded as a key indicator of long-term momentum. Early this month, Coinbase institutional analysts called the downside break of the 200-day SMA in March a sign of the onset of a potential crypto winter.

So, a fresh move above the 200-day SMA could be taken to represent a renewed bullish shift in momentum.

Such a move would trigger a dual breakout, as the Ichimoku cloud’s upper end is located close to the 200-day SMA. A move above the Ichimoku cloud is also said to reflect a bullish shift in momentum.

Developed by a Japanese journalist in the 1960s, the Ichimoku cloud is a technical analysis indicator that offers a comprehensive view of market momentum, support, and resistance levels. The indicator comprises five lines: Leading Span A, Leading Span B, Conversion Line or Tenkan-Sen (T), Base Line or Kijun-Sen (K) and a lagging closing price line. The difference between Leading Span A and B forms the Ichimoku Cloud.

The third and final level forming the resistance cluster is the high of $88,804 on March 24, from where the market turned lower and fell back to $75,000.

BTC's daily chart. (TradingView/CoinDesk)

A make-or-break resistance zone?

Behavioural aspects of trading come into play when an asset approaches a resistance zone, especially at key levels like the 200-day SMA and the Ichimoku cloud.

Prospect theory suggests that people are typically risk-averse with respect to gains and risk-seeking with respect to losses, known as the “reflection effect.» So, as traders, people tend to be risk-averse while locking in profits and keep losing trades open.

This tendency is amplified when an asset encounters a significant resistance zone. Traders who entered the bitcoin market around $75K, anticipating a rebound, may feel pressured to take profits as the price approaches this resistance. Such selling could, in turn, slow the price ascent or even trigger a new downturn.

Conversely, if bitcoin successfully breaks through the resistance zone, the fear of missing out could prompt more traders to make bullish bets, further fueling bullish momentum and pushing the price higher.

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