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Next Stop for DePIN: Taco Bell

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The DePIN revolution is coming to a fast food franchise near you. The movement that started with Helium and has spread to numerous categories, including mapping and car data, this year is now spreading to hospitality. The initiative shows how quickly DePINs — or decentralized networks of physical infrastructure — are becoming mainstream.

The fast food and hospitality industry, often associated with consistency and efficiency, is quietly upgrading as decentralized technologies make their way into the mainstream. The adoption of DePIN by major franchises like Taco Bell and KFC signals a shift in how these businesses operate and engage with technology.

At the core of this transformation is the integration of DePIN devices — sensors, routers, and other physical infrastructure — powered by blockchain and token-based incentives. These networks enable businesses to contribute to shared ecosystems while gaining real-time operational insights and being rewarded for their participation. It’s a forward-thinking approach that combines cutting-edge technology with the practical needs of fast-food and hospitality businesses, paving the way for greater efficiency, sustainability and customer satisfaction.

With DePIN, the industry is embracing a strategic evolution — one that reflects the growing potential of decentralized technologies to enhance traditional models while creating new opportunities for growth.

For franchisees, the potential benefits of DePIN are significant. By integrating DePIN devices into their operations, they can unlock a wealth of opportunities:

Enhanced operational efficiency: DePIN devices, such as air quality sensors from Ambient Network, can provide real-time data on environmental conditions. This information can be used to optimize HVAC systems, improve indoor air quality, and reduce energy consumption.

Increased customer satisfaction: By leveraging DePIN-powered solutions, franchises can offer a more personalized and convenient customer experience. For instance, indoor cell site deployments from Helium Mobile or XNET can provide reliable connectivity, while blockchain-based supply chain management can ensure product quality and freshness.

A case study: the power of collaboration

A prime example of DePIN’s impact on the franchise industry is the partnership between major fast-food chains and Ambient Network, the largest decentralized air quality network on Solana. By deploying air quality sensors across hundreds of stores, from coast to coast, these franchises are not only improving air quality for their customers but also contributing to a cleaner environment. Moreover, they are generating valuable data insights that can be used to optimize operations and reduce costs.

“With the growing maturity of tokens and decentralized technologies, we’re seeing a shift in how we can use these assets within our stores and properties,” explains Pushpak Patel, Founding Principal at CMG Companies, one of the largest operators of KFC, Taco Bell, Sonic, Little Caesars, Rent-A-Center, and Ace Hardware franchises in the US.

“By installing 1,000 DePIN devices from Ambient Network, we’re enhancing our ability to gather operational insights across our locations. Having air quality sensors installed doesn’t just provide real-time conditions, both outdoor and indoor — it also enables us to participate in demand-response programs. And with the strategic density of our locations, we can help unlock greater coverage for the network, which in turn generates additional data insights. This is a game-changer.”

Franchisees may partner with third parties to deploy and manage the infrastructure, or they can manage the devices in-house to improve operational efficiency with the devices and potentially generate an excellent return on investment. With Helium, these deployer participants are seeing ROI from a few dollars to tens of dollars per day based on factors like location, miner density and network demand.

Parami Investors, one of the largest deployers of Helium and Ambient devices in North America, has also been bullish on DePIN opportunities for franchise locations. We are clearly seeing greater adoption by retailers and hospitality providers to adopt and deploy decentralized solutions such as Helium and Ambient. Ambient is now deployed across highly dense commercial shopping and dining centers like the Japanese Village Plaza in Los Angeles’ Little Tokyo district, hotels like the Best Western in Las Vegas and fast food chains like Taco Bell, KFC and Five Guys. Revolutions start on the street with franchisees pushing the envelope for wider corporate adoption.

The road ahead

As DePIN technology continues to mature, we can expect to see even more innovative applications in the franchise industry. From decentralized energy grids like Powerledger and community-powered solar from Glow, to blockchain-based loyalty programs from Hang, the possibilities are endless.

For fast food retailers and franchisees, deploying DePIN devices is not just a technological trend — it’s an investment in a more efficient, profitable, and sustainable future. From generating passive income to collecting valuable data and optimizing operations, the benefits are clear. As the technology continues to evolve, franchisees and other small businesses will find even more ways to leverage DePIN devices to improve both the customer experience and their bottom line.

Decentralized solutions are building an ecosystem that benefits everyone, driving participation through incentives. And DePIN devices are a key part of that vision. By embracing these new technologies, franchisees are setting themselves up for long-term success, ensuring that they remain competitive in an ever-changing market.

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Not a Meme! DePIN Can Take Crypto Mainstream

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For years, the crypto market has thrived on speculation, where excitement, hype and fleeting trends attract value instead of fundamentals. Investors have continually poured money into tokens fueled by viral moments, chasing rapid gains. Time and again, a select few of these investments soar to incredible heights, only to come crashing down. With over 33 million tokens in circulation, the competition to attract attention gets harder and harder and investor attention is ever more fleeting. But DePIN can change this. With compelling businesses attracting real customers and revenue built on well designed token economics, DePIN can set a new standard of fundamentals in crypto.

As our DePIN Token Economics Report outlines, Decentralized Physical Infrastructure Networks (DePIN) offer a number of compelling businesses with fundamental value. Unlike typical crypto projects driven by speculation, DePIN offers a different approach. It uses blockchain technology to support real-world infrastructure, creating tangible value and generating real revenue. Instead of relying on hype, it builds a financial system based on actual demand, making it a more sustainable and practical model.

Rather than resembling major crypto networks like Bitcoin or Ethereum, DePIN operates more like capital-light marketplaces such as Uber and Airbnb, but with key distinctions. While both models connect providers with customers without funding infrastructure, DePIN providers are compensated in tokens that can appreciate in value, akin to Uber drivers or Airbnb hosts receiving equity. Additionally, most DePINs sell to businesses which eliminates the need for massive marketing expenses required in building a consumer brand.

DePIN offers a compelling business model and, unlike memes that come and go, it is the beginning of crypto’s transformation into a mature, revenue-generating industry.

From Hype to Revenue-Driven Models

At its core, DePIN represents a paradigm shift. Traditionally, blockchain-based businesses have relied on hype to attract buyers. In the absence of traditional fundamentals, the industry cycled through endless metrics such as TPS, TVL, Telegram channel size, followers on X and many others. Many projects have attempted to build decentralized ecosystems. But, without real customers paying for services, they have largely functioned as economies fueled by speculation rather than external demand.

DePIN changes this by integrating blockchain technology with physical and digital infrastructure, creating compelling services that generate revenue. Whether it is decentralized cloud computing, wireless networks, mapping or storage solutions, DePIN projects offer services like traditional businesses and with customers who pay for usage. When combined with the correct token economics, it creates a sustainable financial model.

As DePIN generates growing revenue, it is likely to draw institutional investors who have long been skeptical of crypto’s reliance on hype and speculation. The projects that successfully correlate the token demand to actual business growth will not only survive the current market but also set the standard for the next generation of blockchain companies

The report also highlights one of the most compelling aspects of DePIN, the use of buy-and-burn, which removes the need to have an expanding pool of new buyers. Instead, these projects use a portion of their revenue to repurchase and burn tokens, permanently reducing supply and potentially driving long-term price appreciation similar to stock buybacks.

This approach is in stark contrast to most of crypto which relies on new buyers to sustain and grow their value.The buy-and-burn model ensures that as DePIN businesses grow and generate more revenue, their token ecosystems become more resilient to market fluctuations. Some DePIN tokens are already demonstrating this by decoupling from broader crypto market trends, proving that real-world adoption can lead to price stability and long-term investor confidence.

Aligning Incentives for Sustainable Growth

While DePIN offers significant potential, it also comes with challenges. One major concern is transparency, as most projects lack traditional financial reports, audits, or clear revenue statements. However, blockchain itself provides a solution — on-chain verification through buy-and-burn mechanisms allows for real-time financial tracking, giving investors a clearer picture of a project’s health.

Another challenge is customer adoption. Many businesses and consumers remain concerned due to crypto’s volatility. To address this, DePIN projects are introducing fiat payment options and stablecoin rewards, making it easier for everyday users to interact with these decentralized services without needing prior crypto or Web3 experience.

For DePIN to succeed, its incentive structures must be designed to keep all stakeholders — providers, users, and investors aligned. One way to achieve alignment is through staking mechanisms, especially in cloud-based networks where service providers lock up tokens as collateral to guarantee reliability. Projects like Filecoin and Fluence already use this approach, ensuring accountability while strengthening network security. Others, such as Render and Livepeer, take a different route by distributing a share of network revenue to token stakers, creating a system similar to dividends that rewards long-term commitment.

Governance will also be critical as DePIN projects decentralize. To prevent large token holders from short-term profiteering for quick gains, new governance models like quadratic voting and weighted staking are emerging. These frameworks help keep decision-making balanced, ensuring that projects remain sustainable and fair as they evolve.

DePIN isn’t just another blockchain investment vehicle, it is laying the foundation for real, decentralized infrastructure. While meme coins have shown that crypto can generate hype, they rarely create lasting value. In contrast, DePIN is developing businesses that can compete with centralized companies by focusing on real-world utility.

With token models backed by revenue, deflationary supply mechanics, and increasing interest from institutional investors, DePIN is redefining how blockchain networks should function. The projects that successfully address capital efficiency, align incentives, and navigate regulatory challenges will be the ones that lead this next phase of decentralized technology.

As DePIN matures, its token models will continue to evolve. Optimizing capital efficiency through transparent buy-and-burn rates will ensure liquidity while maintaining long-term value. Governance structures will adapt to prevent short-term actors from derailing network growth. By 2026, DePIN will be recognized as the benchmark for sustainable blockchain economies, proving that crypto can function as more than a speculative asset class.

The crypto industry stands at a crossroads. Investors, developers, and institutions must choose between supporting unsustainable token models or supporting projects that create real value. For the space to mature, it needs to move beyond pure speculation, and DePIN is at the forefront of that transformation.

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TON’s Dramatic Volatility Signals Market Uncertainty

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Market Recovery Amid Institutional Confidence

The cryptocurrency market remains in turbulent territory as Toncoin (TON) demonstrates both significant volatility and remarkable resilience.

After forming a head-and-shoulders pattern with strong resistance at $4.15, TON has recovered from its recent lows. It is now trading at $4.13 with a 12.5% weekly gain.

This recovery comes amid news that leading venture capital firms, including Sequoia, Ribbit Capital, and Benchmark, collectively hold over $400 million in TON, signaling institutional confidence in the blockchain’s future.

TON Technical Analysis Highlights

Price action formed a head-and-shoulders pattern with resistance at $4.15 and support at $3.60.

The support level at $3.60 was breached during the April 3rd selloff.

Volume analysis shows distribution phases coinciding with price peaks, suggesting institutional profit-taking.

Fibonacci retracement indicates potential stabilization around the 0.618 level at $3.58.

Cup-and-handle formation appeared during recovery with initial resistance at $3.58.

Strong buying pressure was observed during the 15:32-15:34 and 15:58 periods.

Price reclaimed the Fibonacci 0.382 level at $3.59, suggesting potential continuation toward $3.65.

Disclaimer: This article was generated with AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy. This article may include information from external sources, which are listed below when applicable.

TheNewsCrypto, “Toncoin (TON) Eyes $4 as Bullish Momentum Builds,” accessed April 3, 2025

CryptoNews, “Is This the Next Solana? Toncoin’s $400 Million VC Investment Surge Signals Explosive Upside,” accessed April 3, 2025

CryptoDaily, “AI Predicts 12,500% Gains for Remittix (RTX), 232% for Chainlink (LINK) — But to Sell Toncoin (TON), Shiba Inu (SHIB) Fast,” accessed April 3, 2025

TheNewsCrypto, “Toncoin (TON) Price Prediction,” accessed April 3, 2025

Bitcoin Sistemi, “Top Crypto Platforms: Binance Coin, BlockDAG, Tron, Toncoin Poised for Major Growth in 2025,” accessed April 3, 2025

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Crypto-Friendly Prime Broker Hidden Road in Active Takeover Talks: Sources

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Hidden Road, a prime broker that focuses on both crypto and traditional assets, has received an inbound takeover approach, according to two people with knowledge of the matter.

Takeover talks are ongoing with a crypto native company that wants to acquire Hidden Road, the people said, but there is no certainty that any deal will be done.

Hidden Road declined to comment.

The company has raised about $50 million in the last 12 months, from investors including crypto venture capital firm Dragonfly Capital, one of the people said.

One of the investors, a crypto native firm, has since made an approach to buy Hidden Road, the person added.

Dragonfly Capital didn’t respond to a request for comment by publication time.

Prime brokers are an essential part of the plumbing of financial markets. They provide trading, financing and custody services to large institutions.

Hidden Road raised $50 million in a Series A funding round in July 2022. The round was led by Castle Island Ventures, with participation from Citadel Securities, FTX Ventures, Uncorrelated Ventures, Greycroft, XBTO Humla Ventures, Wintermute, SLN Capital, Profluent Trading, Coinbase Ventures and Corner Capital.

The company was said to be weighing options including a potential sale or capital raise that could value the firm at more than $1 billion, according to a Bloomberg report last month.

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