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Next Stop for DePIN: Taco Bell

The DePIN revolution is coming to a fast food franchise near you. The movement that started with Helium and has spread to numerous categories, including mapping and car data, this year is now spreading to hospitality. The initiative shows how quickly DePINs — or decentralized networks of physical infrastructure — are becoming mainstream.
The fast food and hospitality industry, often associated with consistency and efficiency, is quietly upgrading as decentralized technologies make their way into the mainstream. The adoption of DePIN by major franchises like Taco Bell and KFC signals a shift in how these businesses operate and engage with technology.
At the core of this transformation is the integration of DePIN devices — sensors, routers, and other physical infrastructure — powered by blockchain and token-based incentives. These networks enable businesses to contribute to shared ecosystems while gaining real-time operational insights and being rewarded for their participation. It’s a forward-thinking approach that combines cutting-edge technology with the practical needs of fast-food and hospitality businesses, paving the way for greater efficiency, sustainability and customer satisfaction.
With DePIN, the industry is embracing a strategic evolution — one that reflects the growing potential of decentralized technologies to enhance traditional models while creating new opportunities for growth.
For franchisees, the potential benefits of DePIN are significant. By integrating DePIN devices into their operations, they can unlock a wealth of opportunities:
Enhanced operational efficiency: DePIN devices, such as air quality sensors from Ambient Network, can provide real-time data on environmental conditions. This information can be used to optimize HVAC systems, improve indoor air quality, and reduce energy consumption.
Increased customer satisfaction: By leveraging DePIN-powered solutions, franchises can offer a more personalized and convenient customer experience. For instance, indoor cell site deployments from Helium Mobile or XNET can provide reliable connectivity, while blockchain-based supply chain management can ensure product quality and freshness.
A case study: the power of collaboration
A prime example of DePIN’s impact on the franchise industry is the partnership between major fast-food chains and Ambient Network, the largest decentralized air quality network on Solana. By deploying air quality sensors across hundreds of stores, from coast to coast, these franchises are not only improving air quality for their customers but also contributing to a cleaner environment. Moreover, they are generating valuable data insights that can be used to optimize operations and reduce costs.
“With the growing maturity of tokens and decentralized technologies, we’re seeing a shift in how we can use these assets within our stores and properties,” explains Pushpak Patel, Founding Principal at CMG Companies, one of the largest operators of KFC, Taco Bell, Sonic, Little Caesars, Rent-A-Center, and Ace Hardware franchises in the US.
“By installing 1,000 DePIN devices from Ambient Network, we’re enhancing our ability to gather operational insights across our locations. Having air quality sensors installed doesn’t just provide real-time conditions, both outdoor and indoor — it also enables us to participate in demand-response programs. And with the strategic density of our locations, we can help unlock greater coverage for the network, which in turn generates additional data insights. This is a game-changer.”
Franchisees may partner with third parties to deploy and manage the infrastructure, or they can manage the devices in-house to improve operational efficiency with the devices and potentially generate an excellent return on investment. With Helium, these deployer participants are seeing ROI from a few dollars to tens of dollars per day based on factors like location, miner density and network demand.
Parami Investors, one of the largest deployers of Helium and Ambient devices in North America, has also been bullish on DePIN opportunities for franchise locations. We are clearly seeing greater adoption by retailers and hospitality providers to adopt and deploy decentralized solutions such as Helium and Ambient. Ambient is now deployed across highly dense commercial shopping and dining centers like the Japanese Village Plaza in Los Angeles’ Little Tokyo district, hotels like the Best Western in Las Vegas and fast food chains like Taco Bell, KFC and Five Guys. Revolutions start on the street with franchisees pushing the envelope for wider corporate adoption.
The road ahead
As DePIN technology continues to mature, we can expect to see even more innovative applications in the franchise industry. From decentralized energy grids like Powerledger and community-powered solar from Glow, to blockchain-based loyalty programs from Hang, the possibilities are endless.
For fast food retailers and franchisees, deploying DePIN devices is not just a technological trend — it’s an investment in a more efficient, profitable, and sustainable future. From generating passive income to collecting valuable data and optimizing operations, the benefits are clear. As the technology continues to evolve, franchisees and other small businesses will find even more ways to leverage DePIN devices to improve both the customer experience and their bottom line.
Decentralized solutions are building an ecosystem that benefits everyone, driving participation through incentives. And DePIN devices are a key part of that vision. By embracing these new technologies, franchisees are setting themselves up for long-term success, ensuring that they remain competitive in an ever-changing market.
Uncategorized
Robinhood, Kraken-Backed Global Dollar (USDG) Comes to Europe

Global Dollar (USDG), a stablecoin issued by regulated fintech Paxos, and backed by a consortium of heavy hitters that includes Robinhood, Kraken and Mastercard, is being made available to consumers across the European Union, according to a press release on Tuesday.
USDG is regulated by Europe’s Markets in Crypto-Assets (MiCA), the Finnish Financial Supervisory Authority (FIN-FSA), and the Monetary Authority of Singapore (MAS), Paxos said in a statement.
Demand for U.S. dollar-backed stablecoins is growing in Europe where Circle’s USDC token is the largest MiCA-regulated choice. USDG will make a significant impact as an alternative regulated option, Paxos said.
“USDG is a fully regulated global USD-stablecoin that is compliant with MiCA and now available in the EU, a testament to our commitment to offering global digital assets that are supervised by prudential regulators and also meet the highest standards of consumer protection,” said Walter Hessert, head of strategy at Paxos.
Fulfilling requirements under the EU’s MiCA regulation necessitates that Paxos Issuance Europe, which is regulated by FIN-FSA, holds a portion of USDG reserve assets with European banking partners, Paxos said.
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XRP, TRX, DOGE Lead Majors With Positive Funding Rates as Bitcoin’s Traditionally Weak Quarter Begins

A key metric called perpetual funding rates is signaling bullishness for top altcoins as bitcoin (BTC) kicks off the traditionally weak third quarter quarter with flat price action.
Funding rates, charged by exchanges every eight hours, refer to the cost of holding bullish long or bearish short positions in the perpetual (perps) futures (with no expiry).
A positive funding rate indicates that perps are trading at a premium to the spot price, necessitating a payment from longs to shorts to maintain bullish bets. Therefore, positive rates are interpreted as representing bullish sentiment, while negative rates suggest otherwise.
As of writing, perps tied to payments-focused token XRP (XRP), the world’s fourth-largest digital asset by market value, had an annualized funding rate of nearly 11%, the highest among the top 10 tokens, according to data source Velo. Funding rates for Tron’s TRX (TRX) and dogecoin (DOGE) were 10% and 8.4%, respectively, while rates for market leaders bitcoin and ether were marginally positive.
In other words, the XRP market demonstrated the strongest demand for leveraged bullish exposure among other major cryptocurrencies, including BTC and ether (ETH). That’s consistent with the spike in bullish sentiment for XRP last week, despite the settlement between Ripple and the SEC stalling, as noted by Santiment.
Privacy-focused monero (XMR) stood among tokens beyond the top 10 list with a funding rate of over 23%, while Stellar’s XLM token signaled a strong bias for bearish bets with a funding rate of 24%.
Seasonally weak quarter
Historically, the third quarter has been a weak period for bitcoin, with data indicating an average gain of 5.57% since 2013, according to Coinglass. That’s a far cry compared to the fourth quarter’s 85% average gain.
BTC’s spot price remained flat at around $107,000 at press time, offering no clear direction bias. Valuations have been stuck largely between $100,000 and $110,000 for nearly 50 days, with selling by long-term holder wallets counteracting persistent inflows into the U.S.-listed spot exchange-traded funds (ETFs).
Some analysts, however, expect a significant move to occur soon, with all eyes on Fed Chairman Jerome Powell’s speech on Tuesday and the release of nonfarm payrolls on Friday.
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Asia Morning Briefing: Are Distributed Compute Tokens Undervalued vs. CoreWeave (CRWV)?

Tech investors love to pay for potential. GameFi tokens, with sky-high valuations divorced from current user numbers or revenues, embody this optimism perfectly — as CoinDesk investigated in 2022, Decentraland’s then billion-dollar market cap didn’t quite match the number of active players on the platform.
But, surprisingly, distributed compute tokens don’t seem to enjoy the same speculative premium even when compared to their Traditional Finance traded peers like CoreWeave (CRWV).
CoinMarketCap says the category of tokens for decentralized networks that provide GPU power for AI and other compute workloads, which includes well-known tokens like BitTensor, Aethir, and Render, is worth $12 billion.
At the same time, market data from research group MarketsandMarkets puts the value of the GPU as a service industry at around $8 billion this year, growing to $26 billion in 2030.
In contrast, CRWV closed Monday in New York at $163, putting its market cap at $79.2 billion. The company’s recent earnings forecast up to $5.1 billion in 2025 revenue, suggesting it trades at more than 15 times forward sales.
That kind of multiple might be justified in a high-growth environment, but CoreWeave also posted a $314.6 million net loss in the first quarter, driven in part by stock-based compensation and continued infrastructure buildout.
Despite this, investors continue to reward CoreWeave for its dominant position in centralized AI infrastructure with its stock up 300% year-to-date. The company is tightly integrated with Nvidia and has high visibility through contracts with OpenAI and other enterprise clients.
Meanwhile, decentralized compute networks are delivering similar services— AI inference, rendering, and compute power — without needing to raise billions in debt or equity as they act as a broker connecting existing GPUs to users, saving the capital expenditure of buying their own server farms.
These are not theoretical networks. They are functional systems already processing real workloads, and the brokerage model works for customers.
Yet their collective market value remains a fraction of CoreWeave’s. Certainly, they don’t have the same level of workload running through their networks, but the gap is striking. While the market treats GameFi with irrational exuberance, distributed compute tokens may be suffering from the opposite problem.
Despite addressing the same market need as CoreWeave, and in some ways offering a more capital-efficient and globally scalable model without the eye-watering CapEx, they remain modestly valued.
Justin Sun-Backed SRM Entertainment Announces $100 Million TRX Staking Move
SRM Entertainment (Nasdaq: SRM), soon to rebrand as TRON Inc., has staked its entire treasury of 365 million TRX tokens through JustLend, a move that could yield an annual return of up to 10%, according to a release.
The move comes on the heels of a $100 million investment round closed earlier this month to fund what the company calls a “TRON treasury strategy,” essentially, a public market vehicle modeled on bitcoin-holding firms like MicroStrategy, but for TRX.
That structure provides equity investors with indirect exposure to a network that plays a dominant role in USDT stablecoin settlement, particularly in the Global South, where TRON-based Tether serves as a dollar lifeline – arguably a ‘Visa IPO‘ moment for the region’s economy.
Sogni AI Debuts Mainnet, SOGNI Token to List on Kraken, MEXC, Gate.io
Sogni AI, a decentralized platform for generative AI workflows, has launched its mainnet and will list its native token, SOGNI, on Kraken, MEXC, and Gate.io.
SOGNI is the utility token of the Sogni Supernet. It is used for compute payments, staking, governance, and access to advanced application features.
The mainnet launch includes deployments on Base, an Ethereum Layer-2 developed by Coinbase, and Etherlink, a Tezos-based EVM-compatible Layer-2 using Smart Rollups. In a release, the platform said this chain-agnostic approach is designed to balance scalability and accessibility.
The project’s stated goal is to create an open and economically sustainable environment for creative AI applications, combining Web3 infrastructure with user tools that resemble Web2 services in usability.
The platform also uses a non-transferable credit system called Spark Points, which are fixed-value rendering credits that can be purchased or earned within the Sogni ecosystem.
Users interact with the network through three core applications: Sogni Web, Sogni Pocket, and Sogni Studio. Creators submit generative AI jobs, while node operators, or “Workers,” provide GPU resources and are compensated in SOGNI tokens.
Market Movements:
- BTC: Bitcoin is trading at $107,200, holding a strong support zone after a 14,695 BTC volume spike near $107K, with traders eyeing a potential breakout toward $115,000.
- ETH: Ethereum rebounded sharply from a 3.4% intraday drop, currently trading at $2,480, forming a V-shaped recovery off $2,438 support, as institutional inflows continue despite broader market uncertainty.
- Gold: Gold is trading at $3,310.95, rebounding from a one-month low as a weaker dollar and Fed pressure offset risk-on sentiment.
- Nikkei 225: Asia-Pacific markets traded mixed Tuesday as investors weighed Wall Street’s record highs against looming uncertainty from Trump’s expiring 90-day tariff reprieve, with Japan’s Nikkei 225 down 0.58%
- S&P 500: Stocks climbed Monday as the S&P 500 rose 0.52% to a record close of 6,204.95, capping a strong month.
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