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Google Searches for ‘How to Buy Crypto’ Skyrocket as Trump Flips the ‘Overton Window’

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The crypto craze is sweeping the general public as observers said President-elect Donald Trump’s decision to debut a memecoin has flipped the Overton window, bringing digital assets to the mainstream.

Google Trends, a widely used tool to gauge general or retail interest in trending topics, is currently returning a value of 100 for the worldwide search query «how to buy crypto.» The final figure for the week will be confirmed Saturday.

A score of 100 represents peak popularity – the maximum number of searches observed for the query during a given time frame, in this case, five years. It’s a sign that more and more people are scanning the web for information on how to take exposure to cryptocurrencies.

Google Trends provides access to a primarily unfiltered sample of search requests made to Google and scales their searches on a range of 0 to 100, according to the company. The search value represents the search interest relative to the highest point on the chart for the selected region and time.

Note that the spike in search queries does not necessarily promise an actual increase in the buying pressure, as investors often don’t act.

That said, a value of 100 for the search query «how to buy crypto» shows that retail investors are eager to enter the market.

The excitement is understandable, as Donald Trump, the incoming President of the U.S., is expected to create a strategic bitcoin reserve, just like the oil reserve, while declaring crypto as a national policy priority. Trump could hint at these plans during his speech later Monday if rumors are to be believed.

Over the weekend, Trump and his wife Melania launched their respective memecoins, TRUMP and MELANIA, which quickly zoomed to several billion dollars in market capitalization.

According to some analysts, Trump’s decision to debut his memecoin has flipped the «Overton widow,» meaning what was once considered a fringe, has now entered the mainstream.

«If everything is now legal[1], many startups will try raising funds by issuing tokens as explicit crypto equity. As a context, the SEC distorted the market for the last decade by forcing founders to obscure the obvious analogy between tokens and equity. But there is nothing *morally* wrong with moving equity from spreadsheets and NASDAQs to blockchains,» Balaji Srinivasan, the former CTO of Coinbase, said on X.

The Overton Window is a theory for understanding how societal ideas change over time and influence politics. It represents the range of subjects and arguments politically acceptable to the mainstream population at a given time.

Pseudonymous analyst Trevor.btc said that Trump’s memecoin move has set the stage for crypto deregulation in the U.S.

«The $TRUMP memecoin just ripped the bandaid off and shifted the Overton Window for crypto deregulation in the US. Now’s the time to look towards areas of crypto hampered by regulation and shoot first, ask questions later,» Trevor said on X.

READ MORE: Bitcoin Surges to $109K, Hits Record High Ahead of Donald Trump’s Inauguration

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Crypto Market Maker Wintermute Snags Bitcoin Credit Line From Cantor Fitzgerald

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Wintermute, a digital assets-focused market maker and OTC desk, has attained a bitcoin(BTC)-backed credit line from Cantor Fitzgerald, following similar financing deals announced last month with Maple Finance and FalconX.

Cantor said the newly launched Bitcoin Financing Business is expected to provide up to $2 billion in financing during its initial rollout. The size of Wintermute’s deal with the investment bank was not disclosed.

The lending and borrowing of crypto was taking place on an industrial scale several years back, but many of the firms involved either incurred heavy losses or were forced into bankruptcy as contagion spread through the industry. But Cantor’s debut perhaps signals a new and more institution-friendly phase.

Wintermute is currently expanding its presence in the U.S., where a groundswell of movement is happening in crypto trading under Donald Trump’s pro-innovation administration.

Institutional demand for digital assets such as bitcoin, stablecoins, and select high beta altcoins continues to accelerate, driven by catalysts such as ETF developments and shifts in interest rate environments, said Wintermute CEO Evgeny Gaevoy.

“Given the capital intensive nature of our operations, especially OTC trading, which involves managing settlement windows and maintaining capital across multiple venues, the facility enhances our ability to hedge risks effectively across exchanges and maintain broad market coverage,” Gaevoy said in an email.

Read more: Wall Street Giant Cantor Debuts Bitcoin Lending Business With First Tranches to FalconX, Maple

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BlackRock’s Spot Bitcoin ETF Snaps Four-Week Downtrend in Volumes

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BlackRock’s spot bitcoin (BTC) exchange-traded fund (ETF) listed on Nasdaq under the ticker IBIT rose 3.49% last week, snapping a four-week downtrend in trading volumes.

A total of 210.02 million shares changed hands in the week ended June 27, registering a 22.2% growth from the preceding week’s volume tally of 171.74 million shares, according to data source TradingView. That’s the first weekly growth since the third week of May.

The renewed upswing in volume comes amid continued demand for the ETF. Last week, IBIT registered a net inflow of $1.31 billion, following the preceding week’s tally of $1.23 billion. The largest publicly listed fund has amassed $3.74 billion in investor money this month, according to data source SoSoValue.

The 11 spot ETFs listed in the U.S. have collectively registered a net inflow of over $4 billion this month, marking the third consecutive monthly inflow.

IBIT's weekly chart with trading volumes. (TradingView/CoinDesk)

The chart shows that IBIT has formed a bull flag, mimicking the bullish continuation pattern on the spot BTC price chart.

A breakout, if confirmed, would signal an extension of the bull run from early April lows near $42.98.

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Bhutan Bets on Binance Pay to Power Crypto-Backed Tourism Economy

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Bhutan is going full tilt on crypto — not just to modernize its financial rails, but to attract high-value global travelers and build a digitally resilient economy.

At the Digital Bhutan panel, co-hosted by Binance, officials laid out a clear vision: bring crypto out of theory and into everyday life.

“Tourists complain they can’t use SWIFT or pay easily. Binance Pay fixes that,” said Damcho Rinzin, director of the department of tourism. Rinzin added that travelers are already using crypto to buy local goods — in one case, even groceries to cook their own meals.

Bhutan’s ambitions remain modest, just 300,000 visitors a year. But it wants them to stay longer and spend more — with Binance Pay’s 40 million plus user base as a lever. Binance CEO Richard Teng framed it as a shift from speculation to infrastructure.

“This is the first national crypto payments system,” Teng said. “The average crypto tourist spends $1,000 — nearly three times a regular tourist — and merchants receive instant settlements,” he added.

With over 1,000 merchants onboarded, and zero fees on Binance Pay compared to steep charges from other providers, Bhutan hopes to build a community-driven, tech-savvy ecosystem that aligns with its values. DK Bank, which played a pioneering role in Bhutan’s early bitcoin mining efforts, is now spearheading crypto adoption on the ground.

“Mobile and QR payments are already high,” said the bank’s CEO, Ugyen Tenzin said. “Crypto just fits,» he added.

«And this is just the start,» said Hobeng Lim, managing director of finance at Gelephu Mindfulness City. Gelephu Mindfulness City is a planned city in the country which merges technology, like blockchain, with culture, and sustainability.,

Lim added that they are many more blockchain-native projects in the pipeline, with digital assets formally recognized as a future growth engine.

“Crypto is not a side experiment, It’s a core industry,” Lim said.

Read more: Bhutan’s Crypto Reserve Could Pave Way for Economic Growth in Other Countries

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