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Google Searches for ‘How to Buy Crypto’ Skyrocket as Trump Flips the ‘Overton Window’

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The crypto craze is sweeping the general public as observers said President-elect Donald Trump’s decision to debut a memecoin has flipped the Overton window, bringing digital assets to the mainstream.

Google Trends, a widely used tool to gauge general or retail interest in trending topics, is currently returning a value of 100 for the worldwide search query «how to buy crypto.» The final figure for the week will be confirmed Saturday.

A score of 100 represents peak popularity – the maximum number of searches observed for the query during a given time frame, in this case, five years. It’s a sign that more and more people are scanning the web for information on how to take exposure to cryptocurrencies.

Google Trends provides access to a primarily unfiltered sample of search requests made to Google and scales their searches on a range of 0 to 100, according to the company. The search value represents the search interest relative to the highest point on the chart for the selected region and time.

Note that the spike in search queries does not necessarily promise an actual increase in the buying pressure, as investors often don’t act.

That said, a value of 100 for the search query «how to buy crypto» shows that retail investors are eager to enter the market.

The excitement is understandable, as Donald Trump, the incoming President of the U.S., is expected to create a strategic bitcoin reserve, just like the oil reserve, while declaring crypto as a national policy priority. Trump could hint at these plans during his speech later Monday if rumors are to be believed.

Over the weekend, Trump and his wife Melania launched their respective memecoins, TRUMP and MELANIA, which quickly zoomed to several billion dollars in market capitalization.

According to some analysts, Trump’s decision to debut his memecoin has flipped the «Overton widow,» meaning what was once considered a fringe, has now entered the mainstream.

«If everything is now legal[1], many startups will try raising funds by issuing tokens as explicit crypto equity. As a context, the SEC distorted the market for the last decade by forcing founders to obscure the obvious analogy between tokens and equity. But there is nothing *morally* wrong with moving equity from spreadsheets and NASDAQs to blockchains,» Balaji Srinivasan, the former CTO of Coinbase, said on X.

The Overton Window is a theory for understanding how societal ideas change over time and influence politics. It represents the range of subjects and arguments politically acceptable to the mainstream population at a given time.

Pseudonymous analyst Trevor.btc said that Trump’s memecoin move has set the stage for crypto deregulation in the U.S.

«The $TRUMP memecoin just ripped the bandaid off and shifted the Overton Window for crypto deregulation in the US. Now’s the time to look towards areas of crypto hampered by regulation and shoot first, ask questions later,» Trevor said on X.

READ MORE: Bitcoin Surges to $109K, Hits Record High Ahead of Donald Trump’s Inauguration

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Tesla Reports $951M in Crypto Holdings as it Misses Earnings

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Tesla (TSLA) still holds almost $1 billion in bitcoin, according to the automaker’s latest earnings report.

The electric vehicle firm reported digital asset holdings worth $951 million as of March 31, down from $1.076 billion on Dec. 30. Tesla currently holds 11,509 bitcoin in its balance sheet, according to Bitcoin Treasuries data.

The change is almost certainly due to bitcoin’s price depreciating between the two quarters. Data from Arkham Intelligence indicates that Tesla did not perform any transactions in the last three months. Arkham marks Tesla’s holdings as being currently worth $1.049 billion.

A new rule from the Financial Accounting Standards Board (FASB) requires corporate holders of digital assets to begin marking those assets to market each quarter.

Tesla also reported $19.34 billion in revenue for the first quarter of the year; analysts had expected the carmaker to rake in $21.37 billion.

The TSLA shares were up more than 2% in after-hours trading.

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Bitcoin Tops $91K as Trade Optimism Fuels Crypto Rally But Demand Headwinds Remain

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Bitcoin (BTC) surged past $91,000 on Tuesday, climbing nearly 5% amid renewed investor optimism and fresh hopes of a thaw in U.S.-China trade tensions, but headwinds persist that could cap further upside, analytics firm CryptoQuant cautioned.

The largest crypto by market capitalization hit $91,700 in the U.S. afternoon, its strongest price since early March. Altcoins followed BTC higher, with Ethereum’s ether (ETH) rising 8% over the past 24 hours above $1,700, and dogecoin (DOGE) and Sui’s native token (SUI) gaining 8.6% and 11.7%, respectively. The broad-market crypto benchmark CoinDesk 20 Index advanced 5.2%.

CoinDesk 20 Index performance on April 22 (CoinDesk)

Markets were buoyed by remarks from U.S. Treasury Secretary Scott Bessent, who reportedly told investors at a closed-door JPMorgan event that the tariff standoff with China was unsustainable. Bessent said de-escalation would come “in the very near future,” characterizing current conditions as a “trade embargo.” However, he cautioned that a more comprehensive deal between the two nations could take even years.

Stocks recovered from yesterday’s decline, with the S&P 500 and the tech-heavy Nasdaq finishing the session 2.5% and 2.7% higher, respectively. Gold, meanwhile, sharply reversed from its record price of $3,500 during the day and was down 1%.

«As capital rotates into safe-haven and inflation-hedging assets, BTC and gold are proving to be key beneficiaries of the exodus from USD risk,» analysts at hedge fund QCP Capital said in a Telegram broadcast.

They highlighted rejuvenating inflows to spot U.S.-listed BTC ETFs and the return of the so-called Coinbase price premium, suggesting demand from American institutional investors. BTC ETF booked over $381 million net inflows on Monday adding to Thursday’s $107 million, according to Farside Investors data.

But not all signs point to a sustained breakout.

Despite the price jump, on-chain data points to fragility beneath the surface, CryptoQuant analysts said in a Tuesday report. Bitcoin’s apparent demand has decreased by 146,000 BTC over the past 30 days—an improvement from the sharp drop in March, but still negative. CryptoQuant’s demand momentum metric, which tracks new investor interest, has deteriorated further to its the most bearish level since October 2024, the report noted.

Market liquidity remains soft, with the report using USDT’s market cap growth as a proxy for crypto liquidity. USDT grew $2.9 billion over the past two months, below its 30-day average. Historically, BTC rallies coincided with USDT growth above $5 billion and above trend — a threshold not yet met.

Adding to the caution, bitcoin is now facing a key resistance zone between $91,000 and $92,000 at around the «Trader’s On-chain Realized Price» metric, a level that has often served as resistance in bearish conditions. CryptoQuant’s on-chain bull score classified current market conditions as bearish, suggesting a pause or pullback could follow if sentiment weakens.

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Unicoin CEO Rejects SEC’s Attempt to Settle Enforcement Probe

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Unicoin has rebuffed the U.S. Securities and Exchange Commission’s (SEC) attempt to negotiate a settlement agreement to close an ongoing probe into the Miami-based crypto company, its CEO Alex Konanykhin revealed in a Tuesday letter to investors.

SEC enforcement cases (Jesse Hamilton/CoinDesk)

In his letter, Konanykhin said Unicoin was given an “ultimatum” by the SEC to attend a settlement negotiation meeting last week, on April 18.

“We declined to show up,” Konanykhin told CoinDesk, adding that the SEC had made demands ahead of the meeting that he found “unacceptable.” He declined to share specifics, telling CoinDesk that the communication between Unicoin’s lawyers and the SEC was confidential.

Unicoin received a Wells notice — a sort of official heads-up from the SEC that it intends to file an enforcement action against the recipient — in December, shortly before former Chair Gary Gensler stepped down, alleging violations related to fraud, deceptive practices, and the offer and sale of unregistered securities. No official enforcement action has yet been filed.

Since President Donald Trump took office, the SEC has reversed its once-aggressive stance toward crypto regulation, backing off from many of its open investigations into crypto companies, including blockchain gaming firm Immutable and non-fungible token (NFT) marketplace OpenSea, and even some of its ongoing litigation, including against Coinbase and Cumberland DRW.

Other SEC enforcement cases against crypto companies, including its cases against Binance and Tron, have been paused while the parties attempt to negotiate a settlement. The agency recently reached a settlement agreement with Nova Labs, the parent company behind the Helium blockchain, that saw Nova Labs pay a $200,000 fine to settle civil securities fraud charges, and the SEC dropped its claims that Helium (HNT) and other related tokens were securities.

In his letter to investors, Konanykhin claimed that the SEC’s probe has caused “multi-billion-dollar damage” to the company and its investors.

“We would likely be a $10B+ publicly traded company by now if the SEC had not blocked our ICO, stock exchange listing and fundraising,” Konanykhin wrote, adding that the SEC had prevented Unicoin from acting on the “very favorable market opportunities.”

“We were forced into a standstill,” Konanykhin wrote.

The SEC did not respond to a request for comment.

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