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The Next Wave of Corporate Bitcoin Adoption Seems to Be on Its Way

Disclaimer: The analyst who wrote this piece owns shares of MicroStrategy (MSTR) and Semler Scientific (SMLR).
As interest in digital assets continues to rise, a new phase of corporate adoption for bitcoin (BTC) appears to be taking shape, with publicly listed firms following MicroStrategy’s lead by adding BTC to their balance sheets.
It all started with MicroStrategy (MSTR) adopting BTC as Treasury asset in 2020. Since then, its share price has jumped almost 2,500%. Over the years, the company has boosted its coin stash through cash, at-the-market (ATM) equity offerings, convertible debt or, more recently they said they would also use preferred stock offerings.
In 2024, we saw multiple companies follow suit and adopt a bitcoin treasury strategy, such as Metaplanet (3350), Semler Scientific (SMLR), MARA Holdings (MARA), as well as many other publicly traded miners that have also achieved great success.
Now more firms are joining the party.
The first company emerging from the second wave is KULR Technology Group (KULR), which trades on the NYSE, announced a $21 million bitcoin purchase on Monday. This takes its total bitcoin holding to 430 BTC at an average weighted price of $98,393 per token.
KULR has leveraged a combination of an ATM equity program and surplus cash to fund its purchase. Like the other pioneers of this strategy, they have adopted a BTC yield strategy, coming in at 93.7% from December 2024 to January 2025. KULR’s share price has been up 847% since Nov. 19.
As of Jan. 7, there also seems to be an emergence of publicly traded companies that have announced a bitcoin treasury strategy, but have yet to acquire any bitcoin.
First up, Acurx Pharmaceuticals (ACXP), trading on the Nasdaq, whose board approved a purchase of up to $1 million in bitcoin on Nov. 20. The share price has been down 35% since Nov. 19, but it is up 30% year-to-date.
The same is true for Hoth Therapeutics (HOTH), also on the Nasdaq. Its board approved a $1 million bitcoin purchase, back in Nov. 20 but there has been no acquisition yet. However, the share price is up 2% since Nov. 19.
The third company to have approved a $1 million bitcoin treasury strategy is Nasdaq-listed LQR House (YHC). On Nov. 19, the firm made the announcement that they have also accepted cryptocurrency payments and adopted a policy to retain up to $10 million of these payments in bitcoin. The share price is up 56% since Nov. 19.
The last company, NYSE-listed SOS Limited (SOS) approved a $50 million purchase of bitcoin on Nov. 27. The announcement was made when bitcoin was $93,000 a token. The share price has been down 30% since Nov. 19.
In the second wave KULR has seen massive share price appreciation, compared to the other companies. However, LQR House could be an outlier with a share price gain of 57%.
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XLM Sees Heavy Volatility as Institutional Selling Weighs on Price

Stellar’s XLM token endured sharp swings over the past 24 hours, tumbling 3% as institutional selling pressure dominated order books. The asset declined from $0.39 to $0.38 between September 14 at 15:00 and September 15 at 14:00, with trading volumes peaking at 101.32 million—nearly triple its 24-hour average. The heaviest liquidation struck during the morning hours of September 15, when XLM collapsed from $0.395 to $0.376 within two hours, establishing $0.395 as firm resistance while tentative support formed near $0.375.
Despite the broader downtrend, intraday action highlighted moments of resilience. From 13:15 to 14:14 on September 15, XLM staged a brief recovery, jumping from $0.378 to a session high of $0.383 before closing the hour at $0.380. Trading volume surged above 10 million units during this window, with 3.45 million changing hands in a single minute as bulls attempted to push past resistance. While sellers capped momentum, the consolidation zone around $0.380–$0.381 now represents a potential support base.
Market dynamics suggest distribution patterns consistent with institutional profit-taking. The persistent supply overhead has reinforced resistance at $0.395, where repeated rally attempts have failed, while the emergence of support near $0.375 reflects opportunistic buying during liquidation waves. For traders, the $0.375–$0.395 band has become the key battleground that will define near-term direction.
Technical Indicators
- XLM retreated 3% from $0.39 to $0.38 during the previous 24-hours from 14 September 15:00 to 15 September 14:00.
- Trading volume peaked at 101.32 million during the 08:00 hour, nearly triple the 24-hour average of 24.47 million.
- Strong resistance established around $0.395 level during morning selloff.
- Key support emerged near $0.375 where buying interest materialized.
- Price range of $0.019 representing 5% volatility between peak and trough.
- Recovery attempts reached $0.383 by 13:00 before encountering selling pressure.
- Consolidation pattern formed around $0.380-$0.381 zone suggesting new support level.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
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HBAR Tumbles 5% as Institutional Investors Trigger Mass Selloff

Hedera Hashgraph’s HBAR token endured steep losses over a volatile 24-hour window between September 14 and 15, falling 5% from $0.24 to $0.23. The token’s trading range expanded by $0.01 — a move often linked to outsized institutional activity — as heavy corporate selling overwhelmed support levels. The sharpest move came between 07:00 and 08:00 UTC on September 15, when concentrated liquidation drove prices lower after days of resistance around $0.24.
Institutional trading volumes surged during the session, with more than 126 million tokens changing hands on the morning of September 15 — nearly three times the norm for corporate flows. Market participants attributed the spike to portfolio rebalancing by large stakeholders, with enterprise adoption jitters and mounting regulatory scrutiny providing the backdrop for the selloff.
Recovery efforts briefly emerged during the final hour of trading, when corporate buyers tested the $0.24 level before retreating. Between 13:32 and 13:35 UTC, one accumulation push saw 2.47 million tokens deployed in an effort to establish a price floor. Still, buying momentum ultimately faltered, with HBAR settling back into support at $0.23.
The turbulence underscores the token’s vulnerability to institutional distribution events. Analysts point to the failed breakout above $0.24 as confirmation of fresh resistance, with $0.23 now serving as the critical support zone. The surge in volume suggests major corporate participants are repositioning ahead of regulatory shifts, leaving HBAR’s near-term outlook dependent on whether enterprise buyers can mount sustained defenses above key support.
Technical Indicators Summary
- Corporate resistance levels crystallized at $0.24 where institutional selling pressure consistently overwhelmed enterprise buying interest across multiple trading sessions.
- Institutional support structures emerged around $0.23 levels where corporate buying programs have systematically absorbed selling pressure from retail and smaller institutional participants.
- The unprecedented trading volume surge to 126.38 million tokens during the 08:00 morning session reflects enterprise-scale distribution strategies that overwhelmed corporate demand across major trading platforms.
- Subsequent institutional momentum proved unsustainable as systematic selling pressure resumed between 13:37-13:44, driving corporate participants back toward $0.23 support zones with sustained volumes exceeding 1 million tokens, indicating ongoing institutional distribution.
- Final trading periods exhibited diminishing corporate activity with zero recorded volume between 13:13-14:14, suggesting institutional participants adopted defensive positioning strategies as HBAR consolidated at $0.23 amid enterprise uncertainty.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
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Dogecoin Inches Closer to Wall Street With First Meme Coin ETF

The first exchange-traded fund (ETF) built around a meme coin could hit the market this week, after multiple delays and much speculation.
The DOGE ETF — formally called the Rex Shares-Osprey Dogecoin ETF (DOJE) — was originally slated to debut last week, alongside a handful of politically themed and crypto-related ETFs. Those included funds tied to Bonk (BONK), XRP, Bitcoin (BTC) and even a Trump-themed fund. But DOJE’s debut never materialized.
Now, Bloomberg ETF analysts Eric Balchunas and James Seyffart believe Wednesday is the most likely launch date, though they caution nothing is certain.
“It’s more likely than not,” Seyffart said. “That seems like the base case.”
Ahead of the introduction of the ETF, DOGE has been among the top performers over the past month, ahead 15% even including a decline of 3.5% over the past 24 horus.
If launched, DOJE would mark a milestone as the first U.S. ETF to focus on a meme coin — cryptocurrencies that generally lack utility or a clear economic purpose. These include tokens like Dogecoin, Shiba Inu (SHIB) and Bonk, which often surge in popularity thanks to internet culture, celebrity endorsements and speculative trading.
Balchunas described DOJE’s significance in a post on X: “First-ever US ETF to hold something that has no utility on purpose.”
DOJE is not a spot ETF. That means it won’t hold DOGE directly. Instead, the fund will use a Cayman Islands-based subsidiary to gain exposure through futures and other derivatives. This approach sidesteps the need for physical custody of the coin while still offering traders a way to bet on its performance within a traditional brokerage account.
The ETF was approved earlier this month under the Investment Company Act of 1940, which is typically used for mutual funds and diversified ETFs. That sets it apart from the wave of bitcoin ETFs that received green lights under the Securities Act of 1933, a framework used for commodity-based and asset-backed products. In short, DOJE is structured more like a mutual fund than a commodity trust.
More direct exposure may be coming soon. Several firms have filed applications to launch spot DOGE ETFs, which would hold the meme coin itself rather than derivatives. These applications are still under review by the U.S. Securities and Exchange Commission (SEC), which has grown more comfortable with crypto ETFs since approving a slate of bitcoin products in early 2024.
The broader crypto market has shown that investor demand can outweigh fundamental critiques. Meme coins have long drawn skepticism for having no underlying value or use case, but that hasn’t kept them from drawing billions in speculative capital.
Seyffart said the ETF market is likely to follow the same path. “There’s going to be a bunch of products like this, whether you love it or need it, they’re going to be coming to market,” he said.
He added that many existing financial products serve no deeper purpose than providing a vehicle for short-term bets. “There’s plenty of products out there that are just being used as gambling or short-term trading,” he said. “So if there’s an audience for this in the crypto world, I wouldn’t be surprised at all if this finds an audience in the ETF and TradFi world.”
Whether the DOJE ETF opens the door to more meme coin funds — or just proves the concept is viable — may depend on how the market responds this week. Either way, it signals a new phase in the merging of internet culture and traditional finance.
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