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Crypto Has a Comms Issue

Earlier this month, NPR ran a headline, “Why there’s so much excitement around a cryptocurrency called stablecoin.”
If you want to understand where crypto stands with legacy media in 2025, start there. The piece was a basic primer on a decade-old innovation that settles nearly $27 trillion annually, surpassing the combined annual transaction volume of Visa and Mastercard. Stablecoins are not new, and neither is the media’s incuriosity about them. It was the most recent proofpoint that in the eyes of legacy media, crypto remains suspended in a state of perpetual novelty.
The gap between crypto’s market performance and the stories told about it reveals a deeper communications failure. It keeps the public in the dark about transformative advances in a $4 trillion industry.
Today, Bitcoin is up over 110% year-to-date. U.S.-listed Bitcoin ETFs have attracted over $50 billion in net inflows, marking one of the most successful ETF launches in history. Global crypto adoption has surpassed 600 million users, with countries like Turkey, Argentina, and the UAE reporting that nearly one in three adults own crypto.
Consumer products are also taking off. Decentralized prediction market Polymarket has seen over $100 million in volume on the 2024 U.S. election alone, and is reportedly on track for a $1 billion valuation. Beneath the surface, on-chain rails are quietly powering a new global financial infrastructure.
However, mainstream media narratives have failed to keep up. According to a report by Perception, while Bitcoin posted record performance in Q2 2024, The Wall Street Journal published just two articles on Bitcoin and crypto. The Financial Times and The New York Times, respectively managed only eleven, compared to 141 by CNBC and 65 by Barron’s.
This lack of coverage in top financial outlets means that one of the most important financial and technological innovations of our time is not reaching investors, policymakers, and the public.
The gap between market signals and coverage in crypto is an existential liability and has dire political, regulatory and cultural consequences. For many Americans, crypto is still a spectacle – seen as volatile, unserious and untrustworthy. Legislation is based as much on perception as it is on principle. Markets respond to narratives as much as numbers, and voters form opinions through headlines.
This isn’t just a branding problem, but a structural issue rooted in how Bitcoin and crypto has let the world tell its story – and often, get it wrong. The industry did not just lose public trust during the last cycle. It lost the plot. In pursuing mass appeal, the industry opted for spectacle over substance: with stadium naming rights, Super Bowl ads, and celebrity campaigns. It borrowed legitimacy, rather than cultivating its own. When FTX, BlockFi, and Celsius imploded, the public had no coherent story to fall back on.
Today, Bitcoin’s success is grounded in real market signals – not projections, ideals, or hypotheticals. The data shows that crypto is flourishing. Like any serious asset class, its credibility is proven by the numbers. The role of crypto communications now is not to spin a story, but to use and interpret the one that the market is already telling.
The obstacles to clearer coverage are persistent. Stories highlighting “Presidential” meme coins cast the technology as a political toy. Bitcoin and crypto’s involvement in the 2024 election further embedded it in partisan culture wars and cast it as a partisan talking point with mainstream media.
Like the internet, Bitcoin has no ideology or politics. Its origins proposed a system built not on trust, but on math, code, and consensus. It emerged post-financial crisis, when confidence in central institutions was shaken but intact. Gradually, the 2016 election, the pandemic, and heightened focus on wealth inequality deepened public skepticism. Into that erosion, Bitcoin proposed an alternative: a system built not on trust but on the values of the internet and modern ideals of self-determination, global access and direct ownership.
Crypto is established and legitimate enough to tell its own story. It doesn’t need a rebrand or more flash. It needs facts grounded in what the market has already shown to be true.
This will not be the work of a single campaign or stakeholder. It requires the long and dedicated work of narrative stewardship by builders, users, and communicators that can own and execute on telling our own stories.
If we don’t, others will. And they will keep getting it wrong.
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XLM Sees Heavy Volatility as Institutional Selling Weighs on Price

Stellar’s XLM token endured sharp swings over the past 24 hours, tumbling 3% as institutional selling pressure dominated order books. The asset declined from $0.39 to $0.38 between September 14 at 15:00 and September 15 at 14:00, with trading volumes peaking at 101.32 million—nearly triple its 24-hour average. The heaviest liquidation struck during the morning hours of September 15, when XLM collapsed from $0.395 to $0.376 within two hours, establishing $0.395 as firm resistance while tentative support formed near $0.375.
Despite the broader downtrend, intraday action highlighted moments of resilience. From 13:15 to 14:14 on September 15, XLM staged a brief recovery, jumping from $0.378 to a session high of $0.383 before closing the hour at $0.380. Trading volume surged above 10 million units during this window, with 3.45 million changing hands in a single minute as bulls attempted to push past resistance. While sellers capped momentum, the consolidation zone around $0.380–$0.381 now represents a potential support base.
Market dynamics suggest distribution patterns consistent with institutional profit-taking. The persistent supply overhead has reinforced resistance at $0.395, where repeated rally attempts have failed, while the emergence of support near $0.375 reflects opportunistic buying during liquidation waves. For traders, the $0.375–$0.395 band has become the key battleground that will define near-term direction.
Technical Indicators
- XLM retreated 3% from $0.39 to $0.38 during the previous 24-hours from 14 September 15:00 to 15 September 14:00.
- Trading volume peaked at 101.32 million during the 08:00 hour, nearly triple the 24-hour average of 24.47 million.
- Strong resistance established around $0.395 level during morning selloff.
- Key support emerged near $0.375 where buying interest materialized.
- Price range of $0.019 representing 5% volatility between peak and trough.
- Recovery attempts reached $0.383 by 13:00 before encountering selling pressure.
- Consolidation pattern formed around $0.380-$0.381 zone suggesting new support level.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
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HBAR Tumbles 5% as Institutional Investors Trigger Mass Selloff

Hedera Hashgraph’s HBAR token endured steep losses over a volatile 24-hour window between September 14 and 15, falling 5% from $0.24 to $0.23. The token’s trading range expanded by $0.01 — a move often linked to outsized institutional activity — as heavy corporate selling overwhelmed support levels. The sharpest move came between 07:00 and 08:00 UTC on September 15, when concentrated liquidation drove prices lower after days of resistance around $0.24.
Institutional trading volumes surged during the session, with more than 126 million tokens changing hands on the morning of September 15 — nearly three times the norm for corporate flows. Market participants attributed the spike to portfolio rebalancing by large stakeholders, with enterprise adoption jitters and mounting regulatory scrutiny providing the backdrop for the selloff.
Recovery efforts briefly emerged during the final hour of trading, when corporate buyers tested the $0.24 level before retreating. Between 13:32 and 13:35 UTC, one accumulation push saw 2.47 million tokens deployed in an effort to establish a price floor. Still, buying momentum ultimately faltered, with HBAR settling back into support at $0.23.
The turbulence underscores the token’s vulnerability to institutional distribution events. Analysts point to the failed breakout above $0.24 as confirmation of fresh resistance, with $0.23 now serving as the critical support zone. The surge in volume suggests major corporate participants are repositioning ahead of regulatory shifts, leaving HBAR’s near-term outlook dependent on whether enterprise buyers can mount sustained defenses above key support.
Technical Indicators Summary
- Corporate resistance levels crystallized at $0.24 where institutional selling pressure consistently overwhelmed enterprise buying interest across multiple trading sessions.
- Institutional support structures emerged around $0.23 levels where corporate buying programs have systematically absorbed selling pressure from retail and smaller institutional participants.
- The unprecedented trading volume surge to 126.38 million tokens during the 08:00 morning session reflects enterprise-scale distribution strategies that overwhelmed corporate demand across major trading platforms.
- Subsequent institutional momentum proved unsustainable as systematic selling pressure resumed between 13:37-13:44, driving corporate participants back toward $0.23 support zones with sustained volumes exceeding 1 million tokens, indicating ongoing institutional distribution.
- Final trading periods exhibited diminishing corporate activity with zero recorded volume between 13:13-14:14, suggesting institutional participants adopted defensive positioning strategies as HBAR consolidated at $0.23 amid enterprise uncertainty.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
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Dogecoin Inches Closer to Wall Street With First Meme Coin ETF

The first exchange-traded fund (ETF) built around a meme coin could hit the market this week, after multiple delays and much speculation.
The DOGE ETF — formally called the Rex Shares-Osprey Dogecoin ETF (DOJE) — was originally slated to debut last week, alongside a handful of politically themed and crypto-related ETFs. Those included funds tied to Bonk (BONK), XRP, Bitcoin (BTC) and even a Trump-themed fund. But DOJE’s debut never materialized.
Now, Bloomberg ETF analysts Eric Balchunas and James Seyffart believe Wednesday is the most likely launch date, though they caution nothing is certain.
“It’s more likely than not,” Seyffart said. “That seems like the base case.”
Ahead of the introduction of the ETF, DOGE has been among the top performers over the past month, ahead 15% even including a decline of 3.5% over the past 24 horus.
If launched, DOJE would mark a milestone as the first U.S. ETF to focus on a meme coin — cryptocurrencies that generally lack utility or a clear economic purpose. These include tokens like Dogecoin, Shiba Inu (SHIB) and Bonk, which often surge in popularity thanks to internet culture, celebrity endorsements and speculative trading.
Balchunas described DOJE’s significance in a post on X: “First-ever US ETF to hold something that has no utility on purpose.”
DOJE is not a spot ETF. That means it won’t hold DOGE directly. Instead, the fund will use a Cayman Islands-based subsidiary to gain exposure through futures and other derivatives. This approach sidesteps the need for physical custody of the coin while still offering traders a way to bet on its performance within a traditional brokerage account.
The ETF was approved earlier this month under the Investment Company Act of 1940, which is typically used for mutual funds and diversified ETFs. That sets it apart from the wave of bitcoin ETFs that received green lights under the Securities Act of 1933, a framework used for commodity-based and asset-backed products. In short, DOJE is structured more like a mutual fund than a commodity trust.
More direct exposure may be coming soon. Several firms have filed applications to launch spot DOGE ETFs, which would hold the meme coin itself rather than derivatives. These applications are still under review by the U.S. Securities and Exchange Commission (SEC), which has grown more comfortable with crypto ETFs since approving a slate of bitcoin products in early 2024.
The broader crypto market has shown that investor demand can outweigh fundamental critiques. Meme coins have long drawn skepticism for having no underlying value or use case, but that hasn’t kept them from drawing billions in speculative capital.
Seyffart said the ETF market is likely to follow the same path. “There’s going to be a bunch of products like this, whether you love it or need it, they’re going to be coming to market,” he said.
He added that many existing financial products serve no deeper purpose than providing a vehicle for short-term bets. “There’s plenty of products out there that are just being used as gambling or short-term trading,” he said. “So if there’s an audience for this in the crypto world, I wouldn’t be surprised at all if this finds an audience in the ETF and TradFi world.”
Whether the DOJE ETF opens the door to more meme coin funds — or just proves the concept is viable — may depend on how the market responds this week. Either way, it signals a new phase in the merging of internet culture and traditional finance.
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