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Crypto for Advisors: Advisors, the Final Frontier

Today’s Crypto for Advisors newsletter is written by me! Join me as I reflect on the growth of the crypto industry. Then, Kim Klemballa from CoinDesk Indices answers questions on advisors’ minds when it comes to pricing and benchmarking the asset class in “Ask the Expert.”
I hope you enjoy our newsletter. Thank you for letting me be your steward. Thanks to all the amazing contributors who share their stories week after week. I look forward to where we will be in 2 years.
Webinar alert: Explore the digital asset market and ways to access the crypto asset class beyond bitcoin. Join Ric Edelman of DACFP, David LaValle of Grayscale Investments and Andrew Baehr of CoinDesk Indices for an informative Webinar on July 16 from 1-2 p.m. ET. Live webinar only. CE credits available. Learn more and register today.
Two Years In, and Just Getting Started
Two years ago, I took on the role of editor for Crypto for Advisors at a pivotal moment. It was mid-2023, and the cryptocurrency industry was in the midst of a deep winter. The collapse of major lending platforms and the implosion of FTX had sent shockwaves through the markets. The U.S. regulatory climate was hostile, marked by enforcement-first tactics, and confidence was shaken.
But even then, the undercurrents of something bigger were impossible to ignore. Fast forward to today, and we’re standing on the edge of what Bank of America calls a “once-in-a-millennium transformation.” They’re not talking about memes or speculation. They’re talking about the reshaping of global financial infrastructure, economic models, and digital ownership — and it’s being driven by crypto.
An Ode to Bitcoin: The Genesis
“Bitcoin belongs in the same breath as the printing press and artificial intelligence.” — Bank of America:
Bitcoin, born in the aftermath of the 2008 financial crisis, created something revolutionary: a decentralized, fixed-supply digital currency. It belonged to no government, no corporation, and no central authority.
From there, a movement began. Early adoption saw students tinkering with GPUs, developers building wallets, entrepreneurs launching exchanges, and miners chasing cheap power around the globe. A technological and economic revolution took shape.
Today, we’re seeing bitcoin ETFs from the world’s largest asset managers — BlackRock, Fidelity and Grayscale being the top three by AUM — and even nation-state adoption as countries like the U.S. and UAE race to become global crypto hubs. It’s an unparalleled acceleration of financial innovation.
The Rise of Ethereum and Smart Contracts
Bitcoin sparked the fire, but Ethereum — and the smart contract innovation it introduced — brought utility, programmability, and the ability to tokenize everything: real estate, carbon credits, fine art, identity, equities, and even yield-generating protocols.
While Bitcoin and Ethereum dominate headlines, tens of thousands of digital assets exist. And while investing grabs the spotlight, blockchain is quietly transforming supply chains, intellectual property, finance, and more.
Public companies are adding crypto to their balance sheets. Over 140 public firms have announced bitcoin reserves. Exchanges like Coinbase and Kraken will offer tokenized equities, while retail platforms like Robinhood expand their crypto products. Access points are multiplying: direct-to-consumer platforms, ETFs (now in the hundreds), tokenized funds, and direct ownership. And the list keeps growing.
The Landscape Has Changed — Are You Adopting?
Only a handful of advisors were very early adopters but that’s slowly evolving. There’s broadening recognition of the opportunity — to support clients, protect relationships, and win new business. It’s becoming increasingly common to hear from advisors that they are winning clients simply because they’re willing to talk about bitcoin.
On the other hand, the lack of regulation, prohibitive firm policies, digital assets volatility behavior and overall uncertainty with a new asset class has caused hesitancy. Moreover, advisors have a lot to pay attention to —- and now learning a new — and always changing — asset class is added to the list! Despite all of this, clients want to access digital assets. Recent Coinshares survey data highlights that clients want the help of their advisors and expect them to be knowledgeable in digital assets. More than 80% of the respondents answered that they would be more likely to work with an advisor that offers digital asset guidance, and 78% of non-crypto investors say they’d turn to an advisor if crypto support were available. Notably, almost 90% said they planned to increase their crypto exposure in 2025.
A Call to Action
Blockchain is an infrastructure, crypto is more than an asset class and the technology extends well beyond investing.
The industry is maturing,regulation is advancing andthe world’s largest institutions are developing on blockchain. As U.S. Treasury Secretary Scott Bessent said recently, “Crypto is the most important phenomenon happening in the world today.”
You don’t need to be a crypto trader or blockchain developer. But if you’re a fiduciary — a guide, a planner — you owe it to your clients to understand what’s happening. Education is key.
In two years of curating this newsletter, I’ve watched sentiment shift from skepticism to curiosity to strategic integration. And we’re just getting started. I’m thrilled to be here with you on your crypto journey. Connect with me for ideas on future topics you’d like to see addressed.
— Sarah Morton, chief strategy officer, MeetAmi Innovations Inc.
Ask an Expert
Q. Why is the same digital asset priced differently on each exchange?
A. Equities “plug in” to an exchange, allowing for one, centralized price. Crypto, on the contrary, is “decentralized.” This means there’s not one “plug” to price a digital asset. While crypto prices are based on supply and demand (as well as other factors), each exchange operates independently and therefore prices can vary between different exchanges.
Q. How can I find reliable pricing data for digital assets?
A. There are many digital asset index and data providers. Look for pricing that (1) comes from a reputable and trusted provider with a proven track record in digital assets, (2) has a transparent and rules-based approach to construction, and (3) lays out thoughtfully constructed criteria for how the pricing is captured. The index methodology is incredibly important. For example, if selection criteria of an index included “trading on more than one eligible exchange” with eligibility thoughtfully designed, then in the case of the FTX collapse, FTT (the exchange token of FTX) wouldn’t have made it into the index. Thoughtful construction can rule out bad actors.
Q. Why are people using bitcoin to measure the entire digital asset landscape?
A. While bitcoin now accounts for 65% of the total digital asset market, there were times bitcoin was less than 40% of the market. One asset should not be a benchmark for the entire asset class. Diversification is key for institutional investors to manage volatility and capture broader opportunities. Effective benchmarking must serve multiple constituencies—enabling performance evaluation, supporting investment strategies, and setting industry standards for everyone.
Indices such as CoinDesk 5 (CD5), CoinDesk 20 (CD20), CoinDesk 80 (CD80), CoinDesk 100 (CD100) and CoinDesk Memecoin (CDMEME) were constructed to meet the needs of those looking to benchmark, trade and/or invest in the ever-evolving digital asset landscape.
— Kim Klemballa, CoinDesk Indices
Keep Reading
- CoinDesk breaks down the June crypto markets and ETF/ETP flows. Brought to you by ETF Express and Trackinsight.
- Digital Assets: Quarterly Review and Outlook is now available! This report by CoinDesk includes a Q2 recap, Q3 outlook and dive into digital assets dominating headlines.
- Crypto Insights Group released, “Mapping Digital Assets in Institutional Portfolios.” This report meets you at the intersection of allocators, fund managers and data.
- VanEck CEO says more Americans have exposure to bitcoin than gold.
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Crypto Traders Eye $130K Bitcoin as Majors Price-Action Shows Market Structure Shift

Bitcoin’s rally to $120,000 this week has sparked a broader breakout across major crypto assets, with ether (ETH), Solana’s SOL, XRP, and dogecoin (DOGE) all posting high single-digit percentage gains.
However, this time, price action isn’t just about momentum, as traders claim that market structure is evolving under the weight of institutional influence.
“This isn’t a frenzied boom with no foundation,” said Seamus Rocca, CEO of Xapo Bank. “It’s a measured ascent, backed up by large institutional players with the long-term in mind.”
Rocca pointed to tight monetary policy and geopolitical volatility as reinforcing Bitcoin’s emerging role as a macro hedge, adding that “the momentum we’ve seen over the last 48 hours is clear. Bitcoin isn’t just growing in value, but also as a genuine asset class that is rivalling traditional finance.”
Ethereum, up over 17% on the week and briefly crossed $3,000, remains a primary beneficiary. «In Q2, corporate treasury purchases of BTC outpaced inflows into spot ETFs,» said the analytics team at Bitcoin yield protocol TeraHash in a note to CoinDesk.
«That points to strategic positioning. At the same time, custodians like Anchorage and Fidelity are scaling institutional pipelines, while OTC desks are tightening spreads.»
Solana, now trading around $163, gained over 11% on the week amid renewed demand across retail and memecoin ecosystems. The chain continues to act as a high-beta proxy for risk-on sentiment. XRP, meanwhile, jumped 25%, benefiting from both a technical breakout and rising speculation around regulatory resolution.
“Price action may grab the spotlight,” TeraHash added, “but the real breakthrough this summer is structural.”
The altcoin move is broad-based. Dogecoin has rallied 23% over the past week, driven by increased retail participation through platforms like Robinhood and Binance. XRP volumes have spiked on Korean exchanges, while Cardano, TRX, and AVAX are all trading firmly in the green.
Meanwhile, Bitpanda Deputy CEO Lukas Enzersdorfer-Konrad said that “strong bitcoin rallies are often followed by significant movements in altcoins with a slight delay — and a potential comeback of meme coins can’t be ruled out either.”
But not everyone sees a straight line up.
“Despite briefly touching this key milestone, BTC remains below a major resistance zone,” said Ruslan Lienkha, Chief of Markets at YouHodler, said in an email.
“A decisive breakout and sustained move above this level could trigger a sharp upward rally, potentially targeting the $130,000 range,” Lienkha added.
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DOGE Surges 9% Before Sharp Reversal as $0.213 Resistance Halts Rally

What to know:
- DOGE advanced 8.6% from $0.198 to $0.213 between July 11 06:00 and July 12 05:00 before closing at $0.202 — a full retracement of its intraday gains.
- Trading volumes surged past 1.1B during the 13:00–15:00 session, establishing resistance between $0.208–$0.213.
- Support held at $0.200–$0.201 through late-session volatility, with final hour price action stabilizing around $0.202.
- Analysts flagged the rejection at $0.211 (20:00) as evidence of systematic profit-taking by larger holders.
News Background: BTC Record, Risk-On Flows Drive Meme Coin Rally
Bitcoin touched an all-time high of $118,000 during the session, as crypto markets benefited from a surge in institutional inflows — estimated at $50B this week alone.
Easing geopolitical tensions, improving trade relations, and dovish signals from central banks have boosted risk assets across the board. Dogecoin, typically a high-beta play during crypto rallies, surged alongside altcoins in response.
Price Action Summary
- Range: $0.198 → $0.213 → $0.202 | Total swing: 8.6%
- Breakout Zone: $0.200–$0.208 cleared on strong volume
- Resistance: $0.208–$0.213, with reversal from $0.211
- Support: $0.200–$0.201 tested and held multiple times
- Final Hour (04:55–05:54): Price rose from $0.200 → $0.202 (+0.5%)
- Volume Peak: 1.1B between 13:00–15:00; 19M during 05:00–05:10 late surge
Technical Analysis
- Mid-session momentum broke above key resistance zones but failed to sustain above $0.213
- Volume-backed reversal near session high suggests strategic exits by institutions
- Final-hour recovery shows $0.200 remains psychologically significant
- Momentum cooling; near-term consolidation expected in $0.200–$0.204 band
What Traders Are Watching
- Can DOGE reclaim and hold above $0.208–$0.210 to retest highs?
- Breakdown below $0.198–$0.200 would signal trend exhaustion
- Consolidation above $0.202 would support a bullish continuation setup into next week
- Broader BTC and macro risk sentiment will continue to dictate altcoin flows
Takeaway
DOGE followed broader crypto markets higher with a clean intraday breakout — but its rejection at $0.213 and sharp pullback highlight the fragile nature of meme coin rallies during high volatility sessions.
Institutional flows remain, but traders should watch for volume confirmation before chasing upside. $0.200 is now the line in the sand.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
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Why is XRP Up Today? Whale-Driven Rally Sends Ripple to Nearly $3

What to know:
- XRP rallied 8% from $2.58 to $2.78 between July 11 06:00 and July 12 05:00, with an intraday high of $2.96 at 15:00 before retracing.
- Afternoon price action saw exceptional volume — over 375M between 13:00–15:00 — with buyers repeatedly defending the $2.70–$2.75 zone.
- A $14.03M leveraged long was opened on Hyperliquid at $2.30, signaling aggressive whale positioning.
- Analysts now target $2.90–$3.40 as the next resistance band, citing bullish structure and capital inflows.
- News Background
Whale wallets have ramped up exposure in recent sessions, most notably with a $14M long established on derivatives venue Hyperliquid. - The trade coincides with a breakout from an ascending triangle structure and a growing belief among technical analysts that the $2.90 region, once cleared, could spark a fast leg toward $3.40 and beyond.
- This comes as Ripple’s broader ecosystem — including RLUSD stablecoin momentum and cross-border settlement integrations — continues to attract institutional interest.
Price Action Summary
- Range: $0.35 | Low: $2.58 → High: $2.96
- Peak Time: 15:00 | Sharp retracement followed, but price held above $2.70
- Support Zone: $2.70–$2.75, where demand remained intact through multiple tests
- Final Hour (04:55–05:54): XRP rose from $2.76 → $2.79 (+1%)
- Volume Spike: 2.6M between 05:30–05:35 validated breakout toward session close
Technical Analysis
- Price formed an ascending triangle with higher lows and horizontal resistance tests
- Total trading range of $0.35 = 14% volatility on session
- Afternoon resistance at $2.96; consolidation at $2.78
- Key breakout zone remains $2.90–$3.40; breach would likely trigger accelerated upside
- Late-session breakout confirmed by real volume, not thin order books — a key bullish sign
What Traders Are Watching
- Can XRP flip $2.80–$2.85 into a new base?
- Watch for reaction near $2.90; a clean move through that zone with >200M volume may open path to $3.40
- Failure to hold above $2.70 could invite pullback toward $2.58–$2.60
- Whale long at $2.30 continues to act as downside anchor for bullish bias
Takeaway
Real flows, strong technical structure, and aggressive leveraged positioning underpin XRP’s 8% daily move. The $2.96 rejection showed local resistance, but recovery into the close points to renewed strength.
A confirmed breakout above $2.90 could mark the start of a new bullish leg — with traders already eyeing $3.40 and, in ultra-bullish cases, $5+ as long-term targets.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
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