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Justin Sun Wants to Make TRUMP a Global Crypto Brand With $100M Buy

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Justin Sun’s $100 million TRUMP token buy signals a strategic alignment with the U.S. administration’s pro-crypto stance and marks the first of many planned collaborations with the Trump team, the Tron founder told CoinDesk in an interview.

This isn’t the first investment the Tron founder has made in projects within the Trump-crypto universe.

Sun’s ties to Trump-affiliated crypto ventures date back to shortly after last year’s election, when he purchased approximately $75 million worth of World Liberty Financial (WLFI) tokens in multiple tranches.

Sun said the TRUMP token, originally issued on Solana, will soon be bridged to Tron using LayerZero, with plans to make it a flagship asset within the ecosystem.

«I think Tron has the potential to become the next-generation settlement layer — not only for stablecoins, but also for meme coins and other popular assets,» Sun said.

Beyond technical integration, Sun described Tron’s plans for the TRUMP token as a global expansion strategy targeting Asia and Africa, alongside campaigns to boost adoption and exchange listings.

That marks a stark contrast to the earlier days of politically themed tokens, such as the unofficial Donald Trump fan coin, MAGA, which struggled to get listed on exchanges because it was deemed “too political” at the time.

«We will make TRUMP token very popular in Asia and in the rest of the world,» he said. “TRUMP is a very important memecoin, and a globally recognized IP.”

He framed the initiative as part of a broader effort to tie Tron’s growth to a friendlier regulatory climate under President Trump, and hinted at further collaborations spanning stablecoins and DeFi.

“With the Trump administration showing great support for cryptocurrency, I think we are entering a new chapter for the industry,” Sun said, comparing the White House’s embrace of crypto to former President Bill Clinton’s initiatives to push adoption of the internet in the 1990s – and make the U.S. the hub for its development.

«I think that’s something that will benefit the US for the next 20, 50, even 100 years,» Sun continued.

This optimistic view isn’t exactly universally held.

As CoinDesk previously reported, Democrat lawmakers are working on the Modern Emoluments and Malfeasance Enforcement (MEME) Act, which would seek to prohibit presidents and their families from dabbling in memecoins or issuing other financial assets.

«It’s pay-to-play politics on steroids, and Trump is cashing in,» is how a release from the office of U.S. Senator Chris Murphy, a sponsor of the MEME Act, described it.

Tron Inc. is only the beginning

Aside from the TRUMP token buy, Sun discussed Tron Inc., a company undergoing a reverse merger with Nasdaq-listed SRM Entertainment as part of a plan to create a publicly traded vehicle aligned with the Tron ecosystem.

“More and more U.S. institutional investors will find the Tron strategy as a good way to invest into the crypto ecosystem,” he said. “I think it will become a beacon for people to get into crypto.”

And, he said, there are more to come.

Read more: Asia Morning Briefing: Tron’s Public Listing Might Be Investors’ ‘Visa’ Moment for Stablecoins

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Deutsche Börse’s Crypto Finance Unveils Connected Custody Settlement for Digital Assets

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Crypto Finance, a subsidiary of Deutsche Börse Group, unveiled AnchorNote, a system designed for institutional clients who want to trade digital assets without moving them out of regulated custody.

The system integrates BridgePort, a network of crypto exchanges and custodians, enabling off-exchange settlement and connectivity to multiple trading venues. By keeping assets in custody while allowing real-time collateral movement, AnchorNote aims to improve capital efficiency and reduce counterparty risk, according to a press release.

The service allows clients to set up dedicated trading lines, with BridgePort handling messaging between venues and Crypto Finance acting as collateral custodian, the press release said. Institutions can manage collateral through a dashboard or integrate the service directly into their existing infrastructure using APIs, it said. APIs, or application programming interfaces, allow software programs to communicate directly with one another.

“Institutional clients face a constant tradeoff between security and capital efficiency,” said Philipp E. Dettwiler, head of custody and settlement at Crypto Finance. “AnchorNote is designed to bridge that gap.”

For traders, the setup eliminates the need for pre-funding exchanges while providing immediate access to liquidity across platforms. In practice, a Swiss bank could pledge bitcoin held in custody and deploy it instantly across multiple trading venues without moving the coins on-chain.

The rollout begins in Switzerland, with Crypto Finance planning to expand across Europe.

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Bitcoin, Ether, XRP, and Dogecoin Lag Stocks as VIX Stirs Up Some Nerves

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It’s a risk-on environment, with stocks leading major cryptocurrencies higher, but Wall Street’s fear gauge, the VIX, is stirring up some nerves.

On Monday, Wall Street’s benchmark index, the S&P 500, set a record high for the fourth consecutive trading day, reaching 6,519 points. The tech-heavy Nasdaq index also hit lifetime highs, and the Dow Jones traded near the peak recorded on Thursday.

Equities rose, disregarding the bearish September manufacturing survey, as bond yields fell in anticipation of a 25-basis-point Fed rate cut on Wednesday. According to the Fed funds futures, traders expect rates to drop to 3% from the present 4.25% within the next 12 months.

BTC vs SPX price performance. (TradingView/CoinDesk)

Still, bitcoin (BTC) lacked clear direction, as it traded back and forth between $114,000 and $117,000, forming an indecisive Doji candle. As of writing, it changed hands at $115,860, continuing a lacklustre trading pattern below record highs of above $124,000 hit in August.

The dour price action is likely due to long-term holders continuing to take profits and countering the bullish pressure from spot ETF inflows.

Other major tokens such as ether (ETH), XRP (XRP) and dogecoin (DOGE) have lost upward momentum too.

Ethereum’s ether token has pulled back from nearly $4,800 to $4,500 in three days, having put in lifetime highs above $5,000 last month. The weakness is perplexing, as ether, popularly known as the internet bond due to its staking yield mechanism, stands to become an attractive investment with the impending Fed rate cuts.

The payments-focused XRP has pulled back to $3.00, marking a weak follow-through to the bullish breakout from the descending triangle confirmed last week. Meanwhile, dogecoin, the leading meme token by market value, has dropped sharply to 26.7 cents from 30.7 cents amid reports of whale selling.

Analysts said that a 25-basis-point rate cut could resume the slow grind higher in BTC. Meanwhile, a surprise 50 bps move could see stocks, crypto and gold go berserk.

Keep an eye on VIX and BTC vol indices

Monday’s rise in U.S. stocks was characterized by an uptick in the VIX index, which represents the options-based implied or expected volatility in the S&P 500 over the next 30 days.

The VIX rose over 6% to 15.68 points. While it still largely hovers at multi-month lows, the Tuesday spike warrants attention for two reasons: First, historically, the two have moved in opposite directions, as evident from the correlation of nearly -90 over a 90-day period.

Secondly, a breakdown in the negative correlation often precedes corrections, as noted by the quant-driven market intelligence platform Menthor Q on X.

«SPX rose with the VIX today. This often signals stretched upside positioning, traders grabbing calls or hedging downside [with puts], leaving markets vulnerable,» Menthor Q said.

The VIX is influenced by demand for options, and Tuesday’s rise in the index could have been led by traders seeking S&P 500 puts or downside protection.

Perhaps, market participants anticipate a correction following the expected 25-basis-point Fed rate cut on Wednesday.

BTC implied volatility rises

Volmex’s bitcoin implied volatility index, which represents the expected price turbulence over 30 days, also rose by 3% Monday, maintaining its positive correlation with VIX.

Note that BTC’s historic positive correlation with implied volatility indices has flipped negative since the spot ETFs went live in January last year and more so since President Trump’s electoral win in November last year.

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Asia Morning Briefing: Fragility or Back on Track? BTC Holds the Line at $115K

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Good Morning, Asia. Here’s what’s making news in the markets:

Welcome to Asia Morning Briefing, a daily summary of top stories during U.S. hours and an overview of market moves and analysis. For a detailed overview of U.S. markets, see CoinDesk’s Crypto Daybook Americas.

Bitcoin (BTC) traded just above $115k in Asia Tuesday morning, slipping slightly after a strong start to the week.

The modest pullback followed a run of inflows into U.S. spot ETFs and lingering optimism that the Federal Reserve will cut rates next week. The moves left traders divided: is this recovery built on fragile foundations, or is crypto firmly back on track after last week’s CPI-driven jitters?

That debate is playing out across research desks. Glassnode’s weekly pulse emphasizes fragility. While ETF inflows surged nearly 200% last week and futures open interest jumped, the underlying spot market looks weak.

Buying conviction remains shallow, Glassnode writes, funding rates have softened, and profit-taking is on the rise with more than 92% of supply in profit.

Options traders have also scaled back downside hedges, pushing volatility spreads lower, which Glassnode warns leaves the market exposed if risk returns. The core message: ETFs and futures are supporting the rally, but without stronger spot flows, BTC remains vulnerable.

QCP takes the other side.

The Singapore-based desk says crypto is “back on track” after CPI confirmed tariff-led inflation without major surprises. They highlight five consecutive days of sizeable BTC ETF inflows, ETH’s biggest inflow in two weeks, and strength in XRP and SOL even after ETF delays.

Traders, they argue, are interpreting regulatory postponements as inevitability rather than rejection. With the Altcoin Season Index at a 90-day high, QCP sees BTC consolidation above $115k as the launchpad for rotation into higher-beta assets.

The divide underscores how Bitcoin’s current range near $115k–$116k is a battleground. Glassnode calls it fragile optimism; QCP calls it momentum. Which side is right may depend on whether ETF inflows keep offsetting profit-taking in the weeks ahead.

(CoinDesk)

Market Movement

BTC: Bitcoin is consolidating near the $115,000 level as traders square positions ahead of expected U.S. Fed policy moves; institutional demand via spot Bitcoin ETFs is supporting upside

ETH: ETH is trading near $4500 in a key resistance band; gains are being helped by renewed institutional demand, tightening supply (exchange outflows), and positive technical setups.

Gold: Gold continues to hold near record highs, underpinned by expectations of Fed interest rate cuts, inflation risk, and investor demand for safe havens; gains tempered somewhat by profit‑taking and a firmer U.S. dollar

Nikkei 225: Japan’s Nikkei 225 topped 45,000 for the first time Monday, leading Asia-Pacific gains as upbeat U.S.-China trade talks and a TikTok divestment framework lifted sentiment.

S&P 500: The S&P 500 rose 0.5% to close above 6,600 for the first time on Monday as upbeat U.S.-China trade talks and anticipation of a Fed meeting lifted stocks.

Elsewhere in Crypto

  • Coinbase App Store ranking suggests retail still on sidelines despite crypto rally (The Block)
  • Robinhood Expands Private Equity Token Push With New Venture Capital Fund (CoinDesk)
  • Strategy Adds $60 Million to Bitcoin Treasury in Smallest Buy in a Month (Decrypt)
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