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Ethereum Touted as ‘Foundational Layer for Global Finance’ by Firm With $500M ETH Bet

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At the time of writing, Ether (ETH) is trading at around $2,505, up 0.56% in the past 24-hours, according to CoinDesk Research’s technical analysis model. As for the broader crypto market as gauged by the CoinDesk 20 Index (CD20), it is up 0.34% during the same period.

SharpLink Gaming, Inc. (SBET) is a pioneering online performance marketing company specializing in the sports betting and iGaming industries. Headquartered in Minneapolis, SharpLink leverages its AI-powered C4 platform to deliver personalized, data-driven marketing content that enhances customer acquisition and retention for sportsbook and casino operators. The company has expanded through strategic acquisitions and partnerships, establishing itself as a leader in the evolving sports betting ecosystem.

On July 4, 2025, SharpLink announced on X that it has become the first publicly listed company to adopt ETH as its primary treasury reserve asset. The company outlined a comprehensive treasury strategy focused on accumulating ETH, staking it, and growing ETH-per-share to create long-term shareholder value.

SharpLink emphasized that its goal is not just to hold ETH but to actively deploy it through native staking, restaking, and Ethereum-based yield strategies. The company highlighted ETH’s advantages as a corporate reserve asset: it is productive via staking rewards, composable across decentralized finance protocols, scarce, secure, and aligned with the infrastructure of the future internet. This approach represents a bold redefinition of traditional treasury management, integrating decentralized finance principles into corporate finance.

This strategic pivot began with a $425 million private placement announced on May 27, led by Consensys and other prominent crypto investors, to fund the acquisition of ETH as SharpLink’s primary treasury asset. Joseph Lubin, Ethereum co-founder and founder of Consensys, joined SharpLink’s Board of Directors as Chairman upon closing this placement, reinforcing the company’s commitment to blockchain innovation.

Since officially launching its ETH treasury strategy on June 2, SharpLink has aggressively expanded its Ethereum holdings. Between May 30 and June 12, 2025, the company acquired approximately 176,271 ETH for about $463 million at an average price of $2,626 per ETH.

Following this, from June 16 to June 20, SharpLink purchased an additional 12,207 ETH for roughly $30.7 million, funded in part by $27.7 million raised through At-The-Market (ATM) equity sales.

By June 24, SharpLink’s ETH holdings reached 188,478 ETH, with 100% of these reserves deployed in staking solutions generating staking rewards. And by July 1, the treasury expanded further to 198,478 ETH, yielding over 220 ETH in staking rewards since the strategy’s inception.

Joseph Lubin has stated that embedding Ethereum at the core of SharpLink’s capital strategy embodies technological progress and institutional trust, positioning the company to lead the evolution of digital commerce. Meanwhile, CEO Rob Phythian has noted that SharpLink’s upcoming Nasdaq closing bell ceremony on July 7, 2025, will symbolize this new chapter, showcasing how digital assets can coexist with public market discipline and corporate governance.

SharpLink’s Ethereum treasury strategy uniquely positions the company at the crossroads of sports betting, blockchain technology, and decentralized finance, offering investors regulated and transparent exposure to Ethereum’s growth potential while advancing SharpLink’s mission to innovate the multi-billion-dollar iGaming industry.

Technical Analysis Highlights

  • ETH gained 2.2% from July 4 15:00 to July 5 14:00, climbing from $2,475.48 to $2,530.02.
  • A sharp sell-off between 13:06 and 14:05 pushed ETH down to $2,514.85 before buyers stepped in.
  • Strong support formed between $2,480 and $2,500 during the July 5 16:00 hour, with 382,821 ETH traded.
  • A bullish breakout on July 4 at 22:00 lifted ETH above $2,520, with resistance confirmed near $2,530.
  • ETH consolidated around $2,515 with signs of reduced volatility and an ascending recovery trendline after 13:40.
  • Momentum remains neutral short-term but structurally bullish given broader uptrend since late June.

Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.

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Crypto Trading Firm Keyrock Buys Luxembourg’s Turing Capital in Asset Management Push

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Crypto trading firm Keyrock said it’s expanding into asset and wealth management by acquiring Turing Capital, a Luxembourg-registered alternative investment fund manager.

The deal, announced on Tuesday, marks the launch of Keyrock’s Asset and Wealth Management division, a new business unit dedicated to institutional clients and private investors.

Keyrock, founded in Brussels, Belgium and best known for its work in market making, options and OTC trading, said it will fold Turing Capital’s investment strategies and Luxembourg fund management structure into its wider platform. The division will be led by Turing Capital co-founder Jorge Schnura, who joins Keyrock’s executive committee as president of the unit.

The company said the expansion will allow it to provide services across the full lifecycle of digital assets, from liquidity provision to long-term investment strategies. «In the near future, all assets will live onchain,» Schnura said, noting that the merger positions the group to capture opportunities as traditional financial products migrate to blockchain rails.

Keyrock has also applied for regulatory approval under the EU’s crypto framework MiCA through a filing with Liechtenstein’s financial regulator. If approved, the firm plans to offer portfolio management and advisory services, aiming to compete directly with traditional asset managers as well as crypto-native players.

«Today’s launch sets the stage for our longer-term ambition: bringing asset management on-chain in a way that truly meets institutional standards,» Keyrock CSO Juan David Mendieta said in a statement.

Read more: Stablecoin Payments Projected to Top $1T Annually by 2030, Market Maker Keyrock Says

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Crypto Trading Firm Keyrock Buys Luxembourg’s Turing Capital in Asset Management Push

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on

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Crypto trading firm Keyrock said it’s expanding into asset and wealth management by acquiring Turing Capital, a Luxembourg-registered alternative investment fund manager.

The deal, announced on Tuesday, marks the launch of Keyrock’s Asset and Wealth Management division, a new business unit dedicated to institutional clients and private investors.

Keyrock, founded in Brussels, Belgium and best known for its work in market making, options and OTC trading, said it will fold Turing Capital’s investment strategies and Luxembourg fund management structure into its wider platform. The division will be led by Turing Capital co-founder Jorge Schnura, who joins Keyrock’s executive committee as president of the unit.

The company said the expansion will allow it to provide services across the full lifecycle of digital assets, from liquidity provision to long-term investment strategies. «In the near future, all assets will live onchain,» Schnura said, noting that the merger positions the group to capture opportunities as traditional financial products migrate to blockchain rails.

Keyrock has also applied for regulatory approval under the EU’s crypto framework MiCA through a filing with Liechtenstein’s financial regulator. If approved, the firm plans to offer portfolio management and advisory services, aiming to compete directly with traditional asset managers as well as crypto-native players.

«Today’s launch sets the stage for our longer-term ambition: bringing asset management on-chain in a way that truly meets institutional standards,» Keyrock CSO Juan David Mendieta said in a statement.

Read more: Stablecoin Payments Projected to Top $1T Annually by 2030, Market Maker Keyrock Says

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Gemini Shares Slide 6%, Extending Post-IPO Slump to 24%

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Gemini Space Station (GEMI), the crypto exchange founded by Cameron and Tyler Winklevoss, has seen its shares tumble by more than 20% since listing on the Nasdaq last Friday.

The stock is down around 6% on Tuesday, trading at $30.42, and has dropped nearly 24% over the past week. The sharp decline follows an initial surge after the company raised $425 million in its IPO, pricing shares at $28 and valuing the firm at $3.3 billion before trading began.

On its first day, GEMI spiked to $45.89 before closing at $32 — a 14% premium to its offer price. But since hitting that high, shares have plunged more than 34%, erasing most of the early enthusiasm from public market investors.

The broader crypto equity market has remained more stable. Coinbase (COIN), the largest U.S. crypto exchange, is flat over the past week. Robinhood (HOOD), which derives part of its revenue from crypto, is down 3%. Token issuer Circle (CRCL), on the other hand, is up 13% over the same period.

Part of the pressure on Gemini’s stock may stem from its financials. The company posted a $283 million net loss in the first half of 2025, following a $159 million loss in all of 2024. Despite raising fresh capital, the numbers suggest the business is still far from turning a profit.

Compass Point analyst Ed Engel noted that GEMI is currently trading at 26 times its annualized first-half revenue. That multiple — often used to gauge whether a stock is expensive — means investors are paying 26 dollars for every dollar the company is expected to generate in sales this year. For a loss-making company in a volatile sector, that’s a steep price, and could be fueling investor skepticism.

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