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Lingerie Fighting Championships to Add $2M in Bitcoin to Treasury Ahead of Expansion to UK

The bitcoin treasury trend — which has seen many firms globally adopting Michael Saylor’s strategy — entered a new phase on Thursday.
Lingerie Fighting Championships (BOTY), a Las Vegas-based women’s MMA league, announced plans to acquire $230,000 worth of bitcoin within 30 days and up to $2 million over the next six months.
The decision to add BTC to its treasury coincides with LFC’s first shows in the UK. LFC43: Sindependence Day 2 is set for July 4 in London and has already sold out. LFC44: Underground Knockouts follows in Cardiff on July 6.
The firm did not provide any explanation for its bitcoin adoption in its press release. However, CEO Shaun Donnelly told CoinDesk that LFC believed that «bitcoin has lots of potential to grow to levels never seen before and we wanted to get in while we still can.»
«While we aren’t able to purchase a large amount I looked at it like real estate — even if it’s only a small starter home it’s better to be in the market than outside wishing you had gotten in when you could have,» he added.
A number of bitcoin treasury firms have elected to scale back their prior businesses in order to identify completely as a BTC company and focus on raising funds in order to buy bitcoin.
Lingerie Fighting Championships, meanwhile, could be taking the Tesla approach, simply converting some of its cash holdings into BTC.
UPDATE (June 26, 19:10PM): Updated with comments from Donnelly.
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Coinbase Outpaces S&P 500 With 43% June Rise as Stablecoin Narrative Grows: CNBC

Shares of Nasdaq-listed cryptocurrency exchange Coinbase (COIN) rose 43% this month, making the firm the top performer in the S&P 500 since it joined the index at the end of last month.
June’s run is already the stock’s best since November and caps three straight monthly gains. Coinbase’s shares reached their highest level since their public debut.
COIN hit a $382 high this week before enduring a slight correction, ending the week at $353 and seeing a slight 0.7% drop in after-hours trading to $351.
The wider S&P 500 index rose roughly 5% in June as geopolitical tensions eased.
Washington’s progress on the GENIUS Act, Congress’s first rulebook for dollar-pegged stablecoins, helped shift investor focus from trading fees to stablecoin revenue.
The bill brightened the outlook for Circle, whose shares hit a record high and saw its market cap near that of Coinbase this week.
Coinbase keeps all yield on USDC balances held on its platform and nearly half of other USDC income, equal to about 99 percent of Circle’s revenue, giving shareholders indirect exposure at no added cost, CNBC reported Friday, citing analysts including Citizens’ head of financial technology research Devin Ryan.
Trading, however, remains subdued. Average daily volume on Coinbase has drifted lower since April.
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Robinhood Launches Micro Bitcoin, Solana and XRP Futures Contracts

Robinhood (HOOD) has introduced micro futures on bitcoin (BTC), solana (SOL) and XRP in the United States., expanding its existing crypto futures offering for its nearly 26 million funded accounts.
Micro contracts need far less collateral than full-size futures, letting traders take directional positions while committing a smaller slice of capital.
The contracts offer traders more flexibility to bet on a cryptocurrency’s future price direction or hedge current positions given their smaller size.
The launch rounds out a futures suite that began with BTC and ETH in January. It also comes weeks after the firm closed its $200 million purchase of Bitstamp and finalized a $179 million deal for Canada’s WonderFi.
Robinhood’s data shows that crypto notional volumes have exploded upward over time, reaching $11.7 billion in May. The figure marks a 36% rise month-over-month, and a 65% growth year-over-year.
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Why is XRP Up Today? Trio of Catalysts Sees Token Outperform Wider Crypto Market

XRP climbed 5.5% to $2.19 in the last 24 hours after a trio of catalysts converged to help the cryptocurrency outperform the wider cryptocurrency market.
One of the catalysts was launch of XRP micro futures on Robinhood. The contracts offer traders more flexibility to bet on the cryptocurrency’s future price direction or hedge current positions given their smaller size.
Regulatory fog also thinned. On Friday, Ripple withdrew its cross-appeal in its long-running U.S. Securities and Exchange Commission (SEC) lawsuit. The SEC sued Ripple back in 2020 over its XRP sales, alleging these violated securities laws. The SEC is expected to drop its own appeal, leaving last year’s ruling, ordering Ripple to pay a $125 million civil penalty to the SEC, intact. The move could lift a lid that had kept some investors on the sidelines.
On-chain data rounded out the bullish setup. The XRP Ledger logged over a 1.1 million active addresses over the past week according to crypto analyst Ali Martinez, who cited Glassnode data.
XRP’s rise saw it outperform the wider crypto market, with the broader CoinDesk 20 (CD20) index rising 1.7% in the last 24 hours.
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